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At-Tahur Limited

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At-Tahur Limited
90px
Public
Traded asPSX: PREMA
IndustryDairy
Founded 📆March 2007; 13 years ago (March 2007)
Founder 👔
Headquarters 🏙️Lahore, Pakistan.
Area served 🗺️
Pakistan
Key people
Rasikh Elahi (CEO)
Products 🎛️ 🧴Premá Pasteurized Milk
Premá Yogurt
Premá Milk Smoothies
Premá Chocolate Milk
Premá Raita
Premá Chunky Yogurt
RevenueIncrease 1.20 billion (US$11 million) - 2018[1]
Net income
Increase 177.6 million (US$1.7 million) - 2018
Total assetsIncrease2.45 billion (US$23 million) - 2018
Total equityIncrease 1.43 billion (US$14 million) - 2018
Members
Number of employees
300
WebsiteOfficial website
address
telephone

At-Tahur Limited is a Pakistani public limited company based in Lahore. It is engaged in the production and processing of milk and dairy products under the brand name of Premá.

History[edit]

The company was incorporated as a private limited company in March 2007. It was subsequently converted into an unlisted public limited company with effect from September 2015. On 30 July 2018, the company was successful in getting a listing on the Pakistan Stock Exchange.[2]

The company maintains a factory and dairy farm in Kasur and has in excess of 2000 milk-producing animals. Its corporate headquarters are located in Garden Town, Lahore.[3]

Products[edit]

At-Tahur markets its range of dairy products under the brand name of Premá. These include pasteurized milk, yogurt, chocolate milk, raita and milk smoothies. The flagship product of the company is pasteurized milk, which accounts for 72% of its sales, and is the segment in which the company retains market dominance.[4] Pasteurized milk is followed by yogurt variants, which combine to give 20% of the company's sales.[5]

References[edit]

  1. "Key Operating and Financial Data" (PDF). www.at-tahur.com.
  2. "Al-Tahur set to enter final stage of IPO with a strike price of Rs21". Profit by Pakistan Today. 2018-06-26. Retrieved 2019-01-27.
  3. "At-Tahur Limited Investor's Prospectus" (PDF). www.at-tahur.com.
  4. "At-Tahur's Prema milk brand enjoys largest market share". Business Recorder. 2018-06-21. Retrieved 2019-01-27.
  5. "At-Tahur Limited Annual Report 2018" (PDF). www.at-tahur.com.

External links[edit]

This page was moved from wikipedia:en:At-Tahur Limited. It's edit history can be viewed at At-Tahur Limited/edithistory


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