Atasi Technology
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Formerly | Atasi Corporation |
|---|---|
| Private | |
| ISIN | 🆔 |
| Industry | Computer storage |
| Founded 📆 | February 2, 1981 (as Atasi Corporation) |
| Founder 👔 | Frank C. Gibeau
Co-Founders
|
| Defunct | 1994 |
| Headquarters 🏙️ | 235 Charcot Ave, San Jose, CA 95131 (defunct)
|
Area served 🗺️ | |
| Products 📟 | Hard disk drives |
| Members | |
Number of employees | 65 (1987) |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Atasi Technology (also known as Atasi Corporation) was an American hard disk drive manufacturer company based in California. It was incorporated in 1981 as Atasi Corporation with its first headquarters in Moorpark, CA. Atasi began selling products the following year in 1982. The company had financial problems throughout its lifetime, going through failed agreements, bankruptcy, and being acquired by Tandon before
Atasi was founded in 1981 in San Jose, California by Frank C. Gibeau with the name "Atasi Corporation".
History[edit]
Founding and Early History[edit]
Atasi Technology (then called Atasi Corporation) was first incorporated on February 2, 1981. It was founded by Frank C. Gibeau along with 4 co-founders Paul L. Farmer, Stanley F. Brown, Garold W. Plonczak, and . The name "Atasi" was a Native American word for a type of club. Frank who was a history enthusiast, chose the name for it's Native American origins.
Frank had plans to release a 16 MB and 30 MB hard disk drive in June of 1982
Atasi 3000 Series[edit]
On August 16, 1982, Atasi introduced the 3000 series of 5 1/4-inch hard disk drives.[1] There were 3 models available, the 3020 (16 MB), 3033 (26 MB), and 3046 (37 MB). The 3020 had 2 disk platters, while the 3033 had 3 and the 3046 had 4.[2] They used the ST506 interface, which was considered one of the industry standards at the time. The drives had a 30 ms access time, an MTBF rating of 10,000 hours, and used MFM encoding. The 3020 cost $1470 upon release and the 3033 cost $1800.[3]
Momentum Computer Purchase[edit]
In July of 1983, Momentum Computer Systems purchased over $4 million in drives from Atasi to be used in their MC6800-based computers.
Seagate Acquisition[edit]
In October of 1983, Atasi and Seagate Technology were involved in a negotiation of Seagate buying Atasi with an offer of $131.4 million in the form of 7.2 million shares of the company that are $18.25 each. Seagate wanted to do this to acquire Atasi's disk drive voice-coil technology.[4]
The deal was later called off just a month later that year, stating "they (Seagate/Atasi) would both benefit from remaining independent at this time".[5]
In 1985, Atasi layed off 62% of it's 264 employees
Frank left Atasi in early 1984, going on to join Epelocorp, a subsidiary created by Xebec, as the president. Alan J. Grant, would then take over Atasi as temporary president until July.
Atasi 3065/3075[edit]
In December of 1983, the AT-3065 and AT-3075 were announced. They had 65 and 75 MB of storage with an average access time of 24 ms, which was said to improve system throughput by up to 50%. The drives were set to be released in mid 1994 with the 3065 costing $1,800 and the 3075 $1,950.[6]
Donald R. Lundell Era (1984-1985)[edit]
Donald joined Atasi in as Vice President of Engineering. Prior to joining Atasi, he spent over 18 years at IBM in various management positions.
In July 1984, he was appointed President and CEO of the company, taking over from Alan J. Grant, who was the interim president since February of that year.
Computer Memories Deal[edit]
In October of 1985, Computer Memories and Atasi discussed a pact in which Computer-Memories would produce and sell hard disk drive products similar to Atasi's 85 and 170 MB hard disk drives. On October 29th, Computer-Memories backed out of the deal, for seemingly unknown reason. It was said the deal would of attracted new customers to Computer-Memories by allowing them to expand their product line, after IBM in August of that year did not renew it's 1984 contract to purchase hard disk drives from them.[7]
Atasi at this time just recently filed for protection under Chapter 11 in August and was to receive $1 million with up to an additional $5 million in royalties from the deal. Donald said he was confused by the decision as Computer-Memories was previously eager to sign the agreement.[7]
Stanley F. Brown Era (1985-)[edit]
Donald resigned from Atasi in November of 1985, later becoming president of Aspen Peripherals Corporation in February 1986. Stanley resigned from his position as senior vice president of Computer Memories to take over Atasi. Stanley was one of the co-founders that helped start Atasi, and he wanted to try to bring the company out of bankruptcy. Another co-founder, Paul Farmer, joined him by taking over as vice president of quality assurance. Additionally one of the companies first employees, Ravi Chari, was appointed vice president of engineering.[8]
The company had only around 90 employees remaining at the time, as most of their 500 employees were laid off. Many items were already labeled for liquidation. Stanley along with his 2 partners had a plan to try to revive the company. Their plan was lowering company costs by making deals with suppliers and outsourcing production to the far east. Next, they planned on finishing designs of newer, high capacity hard disk drives, to be better competitive against their rivals in the market. They released their 85 MB hard disk drive earlier in the year already, and planned on a 170 MB one to follow up.[8]
Tandon Acquisition[edit]
In April of 1987, Atasi was acquired by Tandon Corporation in a $5 million deal after re-emerging in 1986 from Chapter 11 Bankruptcy reorganization. Atasi would then operate as a wholly owned subsidiary of Tandon. The main motive for buying Atasi was to expand the capacity of their disk drives, as Tandon drives went up to 50 MB in capacity while Atasi offered up to 170 MB. Atasi at the time had 65 employees.[9][10]
David Morris Era (19-- - ----)[edit]
In 1990, Atasi changed it's name to "Atasi Technologies, Inc.".[11]
In March of 1990, Atasi acquired Priam Corporation's line of 5.25-inch hard drives and inventory that were Apple-compatible for $5.2 million during an asset auction after Priam filed for Chapter 11 bankruptcy.[12]
List of CEOs[edit]
| Name | Years | Position, education |
|---|---|---|
| Frank C. Gibeau | 1981-1984 | Founder |
| Alan J. Grant | 1984-1984 | - |
| Donald R. Lundell | 1984-1985 | - |
| Stanley F. Brown | 1985- | - |
| David Morris | 2014–present | - |
Products[edit]
Atasi was a producer of 5 1/4" and eventually 3.5" hard disk drives for computer systems of desktop use.
| Model no. | Released | Capacity | Size | Encoding | Cache | Speed | Interface | Access Time (ms) | Sector Size | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| AT-676 | 765 MB | 3600 RPM | ESDI | 16 | 512 bytes | – | ||||
| AT-3020 | 1982 | 17 MB | 5 1/4" Full | MFM | 3600 RPM | ST-506 | 30 | 256 bytes | ||
| AT-3033 | 1982 | 28 MB | 5 1/4" Full | MFM | 3600 RPM | ST-506 | 30 | 256 bytes | ||
| AT-3046 | 1982 | 39 MB | 5 1/4" Full | MFM | 3600 RPM | ST-506 | 30 | 256 bytes | ||
| AT-3051 | 43 MB | 5 1/4" Full | ||||||||
| AT-3053 | 44 MB | 5 1/4" Full | ||||||||
| AT-3065 | 1984 | 65 MB | 5 1/4" Full | ST-506 | 24 | |||||
| AT-3075 | 1984 | 67 MB | 5 1/4" Full | ST-506 | 24 | |||||
| AT-3085 | 67 MB | 5 1/4" Full | ||||||||
| AT-514M | 117 MB | 5 1/4" Full | MFM | 3600 RPM | ST-412 | 20 | 512 bytes | |||
| AT-514R | 117 MB | 5 1/4" Full | RLL | 3600 RPM | ST-412 | 20 | 512 bytes | |||
Documents In Use Currently
Founding:
Atasi Search:
Things:
https://www.bizapedia.com/ca/atasi-technology-inc.html
http://www.mfarris.com/hard/atasi.htmlhttps://archive.org/details/MacUser9001January1990/page/n79/mode/2up?q=atasi+technology
https://archive.org/search.php?query=atasi%20technology&sin=TXThttps://businesssearch.sos.ca.gov/CBS/Detail
References[edit]
- ↑ "Hardware news". InfoWorld. 16 Aug 1982. p. 62.
- ↑ Atasi Series 3000 OEM Manual. Atasi. 1982. p. 3. Search this book on
- ↑ "5 1/4" Winchester Manufacturers". Digital Design. 12. Digital Design Publishing. 1982. pp. 34–35. Search this book on
- ↑ "Seagate/Atasi Deal: A Double-Edged Sword?". Computerworld. IDG Enterprise. 24 October 1983. p. 97. ISSN 0010-4841.
- ↑ "Seagate and Atasi called off their merger discussions". The Los Angeles Times. 22 Nov 1983. Retrieved 1 Nov 2021.
- ↑ "Peripheral Products In Cartridge Tape Tech, Disk Drive Tech Debut". Computerworld. 17 (50). IDG Enterprise. 12 December 1983. p. 87. ISSN 0010-4841. Retrieved 27 January 2022.
- ↑ 7.0 7.1 "Chatsworth Company Backs Out: Computer Memories-Atasi Deal Unravels". The Los Angeles Times. 29 Oct 1985. Retrieved 3 Nov 2021.
- ↑ 8.0 8.1 "Atasi Boss: We're not ready to die". Boca Raton News. Boca Raton News. 1986. p. 12. Search this book on
- ↑ "Tandon buys Winchester drive maker". Computerworld. 21 (16). IDG Enterprise. 20 April 1987. p. 105. ISSN 0010-4841.
- ↑ "TANDON SIGNS DEFINITIVE AGREEMENT FOR ATASI". TechMonitor. 13 April 1987. Retrieved 25 January 2022.
- ↑ "ATASI TECHNOLOGY, INC". Open Corporates. Retrieved 23 January 2022.
- ↑ Electronic News Vol 36 Iss 1802. SAGE. 26 March 1990. p. 7.CS1 maint: Date and year (link) Search this book on
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