Ather Shahzad
Life and Work
AtherShahzad is a single establishment shared by two friends, acclaimed as the most influential names in the fashion industry. Based in Lahore, this duo has pushed boundaries and set high standards for themselves, providing inspiration to fashion photographers and stylists throughout the years. Glitz, glamour & beauty; these are some of the markers that have defined the “AtherShahzad” label throughout the years. From models to designers to stylists to magazines, these living legends have created history time and again, and proudly stand amongst the top beauticians & fashion photographers in the country and are also recognized internationally. They are renowned for using craft and distinctive makeup techniques & photography skills to produce unique images, transforming the ordinary into extraordinary. They have totally created a new world - A world where some of the most gorgeous faces from celebrities to models and everyday brides have rubbed shoulders to pose for the most unforgettable pictures. AtherShahzad is acknowledged as the most influential name and the pioneer of the industry, mentoring and grooming few of the most acclaimed figures in the Pakistan fashion history and being responsible for transforming the image by enhancing the model's beauty as well as the designers’ creations, flaunting the brushes to make the models look even better than perfect. Recently stepped into the line of Men by the name of AtherShahzad Men – catering to every grooming needs of the modern gentleman, providing full- service treatment with a comfortable ambiance for you to look your best and feel your best.
History
AtherZahoor and ShahzadRaza; the duo took up professional photography almost 25 years ago. ShahzadRaza, the Maestro stylist who is as great a genius with the strokes of his makeup brush as he is in transforming the look of the bride or any celebrity. AtherZahoor, Pakistan’s premium fashion and bridal photographer; a man with an eye so keen that he renders his subject devoid of flaws – perfect in every sequence. Their first photoshoot in 1993 with the superstar ZebaBakhtiar, the face of the early 90's, certified them as professional photographers evolving an entire genre of fashion photography. AtherShahzad is one of the first Pakistani labels to be prioritized by mega bucks Indian celebrities from BipashaBasu to MalaikaArora, RiaSen to Ashmita Patel & Arjun Rampal – and the list goes on. They have styled and shot few of the most prominent Pakistani faces (Iffat Omer, Vaneeza Ahmad, AaminahHaq, Natasha Hussain, ZainabQayyum, Iman Ali, Mehreen Syed, MeeshaShafi, Nadya Malik, Rachael, Zara Peerzada, Nadia Ali, Sabeeka Imam, EmmadIrfani, MikaalZulfiqar, Nael Ahmed & the list goes on…..) , achieving a milestone very early in their career. Their work featured on several covers of the top fashion magazines, proving them to be one of the most sought after makeup artists and photographers for magazine covers. AtherShahzad’s constant struggle in the beauty business and the dedication has contributed a great deal towards redefining the media and fashion industry. Today after 25 years, AtherShahzad is much more than just a studio. It is an institution, a rock solid foundation. They reveal the magic in style and excel at what they do best - the business of beauty.
Awards and Honors
Lux Style Awards in the first four consecutive years. Indus Style Award Hall of Fame Media Awards
Collaborations
Brand Ambassador for Pantene First stylists in South Asia to collaborate with Luscious Makeup Brand Associated with Luscious cosmetics
References
References
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