Life and Work
AtherShahzad is a single establishment shared by two friendsacclaimed as the most influential names in thefashion industry. Based in Lahore, this duo has pushed boundaries andset high standards for themselvesproviding inspiration to fashionphotographers and stylists throughout theyears. Glitz, glamour& beauty; these are some of the markers that have defined the “AtherShahzad” label throughout the years. From models to designers to stylists to magazines, these living legends have created history time and again, and proudly stand amongst the top beauticians& fashion photographers in the country and are also recognizedinternationally. They are renowned for using craft and distinctive makeup techniques& photography skillsto produce uniqueimages;transforming the ordinaryintoextraordinary. They have totally created a new world - A world where some of the most gorgeous faces from celebrities to models and everyday brides have rubbed shoulders to pose for the most unforgettable pictures. AtherShahzadis acknowledged as the most influential nameand the pioneer of the industry; mentoringand grooming few of the most acclaimedfigures in the Pakistan fashion history and being responsible for transformingthe image by enhancing the model's beauty as well asthe designers’ creations; flauntingthe brushes to make the models look even better than perfect. Recently stepped into the line of Men by the name of AtherShahzad Men – catering to every grooming needs of the modern gentleman, providing full- service treatment with a comfortable ambiance for you to look your best and feel your best.
AtherZahoor and ShahzadRaza; the duo took up professionalphotographyalmost25 years ago. ShahzadRaza,the Maestro stylist who is as great a genius with the strokes of his makeup brush as he is in transforming the look of the bride or any celebrity. AtherZahoor ,Pakistan’s premium fashion and bridal photographer ; a man with an eye so keen that he renders his subject devoid of flaws – perfect in every sequence. Their first photoshoot in 1993 with the superstar ZebaBakhtiar, the face of the early 90's, certifiedthem as professional photographers evolvingan entire genre of fashion photography. AtherShahzad is the one of the first Pakistani labels to be prioritized by mega bucks Indian celebrities from BipashaBasu to MalaikaArora ,RiaSen to Ashmita Patel & Arjun Rampal – and the list goes on. They have styled and shotfew of the most prominent Pakistani faces (Iffat Omer, Vaneeza Ahmad, AaminahHaq, Natasha Hussain, ZainabQayyum, Iman Ali, Mehreen Syed, MeeshaShafi, Nadya Malik, Rachael, Zara Peerzada, Nadia Ali, Sabeeka Imam, EmmadIrfani, MikaalZulfiqar, Nael Ahmed & the list goes on…..) , achieving a milestone very early in their career. Their work featured on several covers of the top fashion magazines, proving them to be one of the most sought after makeup artists and photographers for magazine covers. AtherShahzad’s constant struggle in the beauty business and the dedication has contributed a great deal towards redefining the media and fashion industry. Today after 25 years, AtherShahzad is much more than just a studio. It is an institution, a rock solid foundation. They reveal the magic in style and excel at what they do best- the business of beauty.
Awards and Honors
Lux Style Awards in the first four consecutive years. Indus Style Award Hall of Fame Media Awards
BrandAmbassador for Pantene First stylists in South Asia to collaborate with Luscious Makeup Brand Associated with Luscious cosmetics
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