Audi India Pvt Ltd
 Lead by Technology | |
| Division of Audi AG and Volkswagen Group India | |
| ISIN | 🆔 |
| Industry | Automotive |
| Founded 📆 | 2007[citation needed] |
| Founder 👔 | |
| Headquarters 🏙️ | Mumbai, Maharashtra, India[citation needed] |
Area served 🗺️ | India |
Key people | Rahil Ansari (since February 1st, 2017) |
| Products 📟 | Luxury vehicles |
| Members | |
Number of employees | 84,435 (as at: 31 December 2015)[1][2] |
| Parent | Audi |
| 🌐 Website | Audi.in |
| 📇 Address | |
| 📞 telephone | |
Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.[citation needed]
History[edit]
Audi India was established in March 2007 as a division of Volkswagen Group Sales India.[3] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market,[citation needed] and has been since 2015.[4]
The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%),[5] exclusive dealerships and after sales services. In 2007, only 2 per cent of the new car buyers in India knew Audi. In 2008, it went up to 13 per cent.[6]
Models Range[edit]
 | This section needs to be updated. (November 2017) |
Audi's sold in India are imported or assembled in India
Assembled in India (since September 2007[7])[edit]
Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with cheap local labour[8]
Imported[edit]
- Audi A3 Cabriolet[when?][citation needed]
- Audi S4[when?][citation needed]
- Audi S5[9][when?]
- Audi A8[when?][citation needed]
- Audi RS5[when?][citation needed]
- Audi A7 / RS7[when?][citation needed]
- Audi TT[when?][citation needed]
- Audi R8[10][when?]
- Audi Q2 [11][when?]
- Audi A5[when?]
Dealer/service network[edit]
| This section needs to be updated. (December 2017) |
Audi India currently has 41 dealerships in 11 states and 2 union territories of India.[12]
| State | City | Number of dealerships |
|---|---|---|
| Andhra Pradesh | Visakhapatnam | 1 |
| Assam | Guwahiti | |
| Chandigarh | Chandigarh | |
| Chhattisgarh | Raipur | |
| Delhi | New Delhi | |
| West Delhi | ||
| South Delhi | ||
| Goa | Goa | |
| Gujarat | Ahmedabad | |
| Surat | ||
| Rajkot | ||
| Vadodara | ||
| Haryana | Gurgaon | |
| Karnal | ||
| Jammu & Kashmir | Jammu | |
| Jharkhand | Ranchi | |
| Karnataka | Bangalore | 2 |
| Mangalore | 1 | |
| Kerala | Kochi | 2 |
| Kozhikode | ||
| Madhya Pradesh | Bhopal | 1 |
| Indore | ||
| Maharashtra | Mumbai | 2 |
| Nashik | 1 | |
| Pune | ||
| Nagpur | ||
| Navi Mumbai | ||
| Thane | ||
| Orissa | Bhubaneswar | |
| Punjab | Ludhiana | |
| Rajasthan | Jaipur | |
| Udaipur | ||
| Tamil Nadu | Chennai | |
| Madurai | ||
| Coimbatore | ||
| Telangana | Hyderabad | |
| Uttar Pradesh | Kanpur | |
| Noida | ||
| Lucknow | ||
| West Bengal | Kolkata |
Sales performance[edit]
| This section needs to be updated. (January 2017) |
![[icon]](/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (December 2017) |
Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.[13] "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.[14]
The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.[14] Audi has a 41% growth rate in India.[15]
Number of units sold by year[edit]
 | This section is missing information about sales from 2009. (January 2018) |
| Year | 2007[16] | 2008[16] | 2010[17] | 2011[17] | 2012[17] | 2013[17] | 2014[17] | 2015[17] | 2016[18] | 2017[19] | 2007–2017 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Units sold | 349[16] | 1,050[16] | 3,003[17] | 5,511[17] | 9,003[17] | 11,198[17] | 10,851[17] | 11,192[17] | 7,742[18] | 7,876[19] | 67,775 |
See also[edit]
References[edit]
- ↑ "Audi Group production sites". Retrieved 24 July 2018.
- ↑ https://www.cardekho.com/Audi/cardealers
- ↑ "Audi India > Company > About Audi India". Audi.in. 2009-09-15. Archived from the original on 23 July 2010. Retrieved 2010-08-02.
- ↑ Solanki, Surya (23 February 2015). "Why is Audi the Highest Selling Luxury Car Brand in India". Retrieved 24 July 2018.
- ↑ indiainfoline.com. "Make in India for Audi as it plans to assemble engines locally". Retrieved 24 July 2018.
- ↑ Bhandari, Bhupesh (2 February 2010). "'Fast-growing millionaires in India are coming to Audi'". Retrieved 24 July 2018 – via Business Standard.
- ↑ "Aurangabad". Retrieved 24 July 2018.
- ↑ http://www.audi.in/sea/brand/in/company/production_plants/aurangabad.html
- ↑ "Audi India to launch over 10 new models in 2016 – IAB Report". 9 February 2016. Retrieved 24 July 2018.
- ↑ "Audi models available in India". Audi India.
- ↑ http://www.topgear.com/india/car-news/india-bound-audi-q2-enters-production-at-ingolstadt/itemid-50
- ↑ "Audi India > Dealerships > India Network". Audi.in. 2010-04-26. Archived from the original on 28 July 2010. Retrieved 2010-08-02.
- ↑ "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2010-08-02.
- ↑ 14.0 14.1 "Audi India eyes 20k unit sales by 2018; plans major investment — Times of India". Retrieved 24 July 2018.
- ↑ "Audi pins hope on Indian market in luxury car race". www.businesstoday.in. Retrieved 2017-12-08.
- ↑ 16.0 16.1 16.2 16.3 "Audi India sales treble in 2008". The Economic Times. 2009. Retrieved 2018-01-14.
- ↑ 17.00 17.01 17.02 17.03 17.04 17.05 17.06 17.07 17.08 17.09 17.10 17.11 "Mercedes-Benz races past Audi in India and globally". www.autocarpro.in. Retrieved 2017-12-03.
- ↑ 18.0 18.1 "Audi sales fall, no longer number two in India — Times of India". The Times of India. Retrieved 2017-12-07.
- ↑ 19.0 19.1 "Audi 2017 sales in India up 2 pc at 7,876 units". The Economic Times. 2018. Retrieved 2018-01-04.
External links[edit]
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