Audiens
 | |
| Type of business | Public |
|---|---|
| Founded | 2015 |
| Headquarters | , |
| Area served | Worldwide |
| Founder(s) | Marko Maras |
| CEO | Marko Maras |
| Industry | Customer Data Platform |
| Website | audiens |
| Commercial | Yes |
| Current status | Active |
Audiens is a company founded by Marko Maras (CEO) in 2015. The company was incubated inside DigiTouch, an independent media agency listed on the Milan stock exchange.[1]
Audiens has raised € 1.5 million in 2015, Its seed round was led by Digitouch, the main shareholder.[2]
The initial mission of Audiens was to help telcos monetize their customers' data through programmatic advertising. Audiens established direct connections with the most popular DSPs including Adform,[3] DoubleClick,[4] AppNexus,[5] Oath,[6] The Trade Desk.[7]
In January 2018 Audiens was acquired by Bango Plc.[8][9][10] Bango raised £ 5 million to acquire Audiens, to integrate the Audiens technology with the Bango Platform and to support the development and marketing of the emerging Bango mobile data monetization business.[11]
Following the acquisition, Audiens has further developed its platform and turned it into a full stack Customer Data Platform (CDP). Audiens now enables customer data from multiple disparate sources to be on-boarded, managed, activated and monetized, by any type of organization, regardless to size and sector. Customers include companies like ING Bank,[12] Experian,[13][14] Tamoco,[15][16] and Leovegas.
The company's business model it's based a combination of a monthly fee based on the total number of users profiles uploaded and a commission on data sales.
Audiens is headquartered in Milan, Italy with further offices in Cambridge, United Kingdom, Tokyo, Japan and San Jose, California.
References[edit]
- ↑ "Gruppo Digitouch presenta Audiens: la DMP che mette i dati degli operatori telco a servizio dei brand - Engage.it". Engage | News and views sul marketing pubblicitario (in italiano). 2014-11-04. Retrieved 2019-04-29.
- ↑ "Audiens (gruppo Digitouch) apre il capitale a investitori istituzionali". AIMnews.it (in italiano). 2016-06-09.
- ↑ "Audiens, accordo con Adform: i dati delle Telco per le pianificazioni adv in programmatic - Engage.it". Engage | News and views sul marketing pubblicitario (in italiano). 2016-01-11. Retrieved 2019-04-29.
- ↑ "DoubleClick in partnership con Audiens". Programmatic Italia (in italiano). 2016-02-25. Retrieved 2019-04-29.
- ↑ "AppNexus più forte sul mobile grazie ai dati di Audiens". Programmatic Italia (in italiano). 2016-05-16. Retrieved 2019-04-29.
- ↑ "Oath Italia utilizzerà i dati di Audiens per migliorare il targeting". Programmatic Italia (in italiano). 2017-10-30. Retrieved 2019-04-29.
- ↑ "Audiens sigla un accordo con The Trade Desk per la fornitura di dati". Programmatic Italia (in italiano). 2017-02-21. Retrieved 2019-04-29.
- ↑ "Bango to speed up data monetisation drive with acquisition of Audiens". Proactiveinvestors UK. 2018-01-24. Retrieved 2019-05-02.
- ↑ "DigiTouch: cessione di Audiens a Bango, per due milioni e mezzo di euro · Advertiser Communication Strategies". Advertiser Communication Strategies (in italiano). 2018-01-24. Retrieved 2019-05-02.
- ↑ "Progressive Research report on Bango" (PDF).
- ↑ "Bango raises £5 million; acquires Audiens". Finextra Research. 2018-01-24. Retrieved 2019-04-29.
- ↑ "ING Italia sceglie la data management platform di Audiens dopo una gara". Engage | News and views sul marketing pubblicitario (in italiano). 2018-10-05. Retrieved 2019-04-29.
- ↑ "Agreement between Experian and Audiens for the Distribution of Data in Italy". www.businesswire.com. 2019-01-21. Retrieved 2019-04-29.
- ↑ "Agreement Between Experian and Audiens for the Distribution of Data in Italy". MarTechSeries. 2019-01-22. Retrieved 2019-05-03.
- ↑ "Partnership to deliver location segments for ad serving platforms". UKTN (UK Tech News). 2019-04-05. Retrieved 2019-04-29.
- ↑ Ewen, James (2019-04-01). "Tamoco & Audiens Bring Location Segmentation To Ad Platforms". Tamoco. Retrieved 2019-05-02.
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