Augmented Experience (AE)
Augmented Experience (AE) An "Augmented Experience" is a physical activity, typically an event at a location, which is augmented by electronic means like a mobile application which is presented on a device and understands some basic information of WHO, WHAT, WHERE and WHEN. An example is located here of an Augmented Experience for a Sports Team/Venue [1] The location can be permanent, semi-permanent or a destination. The location is enhanced with electronic elements like Beacons, Geo-Fences and other means to identify a person's location or activity and provide additional information via a phone, or other smart device which can deliver notifications, further information or react to the individuals activities.[2] Augmented Experience is related to Augmented Reality. The difference is that Augmented Experience is typically not an enhanced virtual visualization, however an Augmented Experience could include Augmented Reality components.
A typical scenario of an Augmented Experience is a person with a smart phone attends a sporting event. They intend to attend the event and they go to the event's mobile application. They typically will need to identify themselves by logging in. If they have an account already, the individual will use a username and password to authenticate and the mobile application will then know who the individual is and can adjust contextually to them. Thus, an experience that is augmented by electronic means and adjusts to who they are and what they are trying to do. By coupling the actions of the individual with a ticket purchase, the Augmented Experience delivery platform or mobile application would know the when.
By Establishing the WHO, WHAT, WHERE and WHEN an Augmented Experience can take shape and be formed around the individual.
- WHO = The Person having the Experience
- WHAT = The Activity that is taking place
- WHERE = The identification of Location
- WHEN = The Time and Date of an Activity.
The major tangible components of an Augmented Experience are: A means to deliver information to a person, i.e. a Mobile Smart Phone, Tablet, Virtual Reality (VR) Device or Computer. A means to understand who the person is, some sort of Consumer Data collection that will capture a name to identify the person and a unique method of verifying who the person is, either a Username and Password or other means of verifying the individual. A means to understand location; technology to capture a person's location either through external means like a Bluetooth Low Energy (BLE) Beacon, a Virtual Geo-Fence, A Smart Phone's Location Services or self identifying by a person marking their location on a map. The device would then be able to be associated with the user who marked their location. A means to identify time associated with the specific user, either by the device the individual is carrying or through a means of entering time accurate to a degree that allows matching with actual date and time.
- DELIVERY PLATFORM = Smart Phone, Tablet, VR Device or Computer (Something capable of being with the individual, the person coming in contact with the device)
- IDENTIFICATION = Who the person is (data, bio or other verification means)
- LOCATION = Beacons, Geo-Fence, Location Services, Virtual, or Physical Marking
- TIME = Date and Time tracking or entry accurate to current date and time.
Other Conditions that need to be met are the deliberate activities of the event location and the exposure, production and hosting of the tangible assets required to support their location becoming an Augmented Experience. The items required are a coordinated effort to capture, store and expose information that has been voluntarily collected about individuals that attend events at their location (Membership, Season Ticket Holders, Special Partnerships, etc...). The above elements can be seen in apps like "The District of Detroit". The District Detroit can now order food, secure parking, purchase tickets and connect to customer service within one convenient mobile app.[3]. Physical electronic placement of beacons and identification of the locations which are associated with physical locations including Latitude and Longitude, Coordinates and Maps that accurately depict Specific Points, Points of Interest and boundaries and other physical and virtual locations. These locations can be both Physical and virtual but are identified and exposed via an electronic means that allows the delivery platform to match them with the potential users location. In order to provide or present notifications or additional information there also has to be content that is associated with the triggered event, further identified as "content". Content is associated with the triggered event and is then presented to the user via electronic means and is typically provided as a means to augment and enhance the individuals experience. The content can be user generated which could be images, photos or text. The content can also be marketing or externally provided elements like tickets, rewards or other promotional information.
A typical Augmented Experience can provide, via electronic means delivered to the user, information about an event, the capability to find friends, the capability to interact with locations and activities at an event, as well as presenting tickets, coupons, promotional information and rewards for completing activities, as well as Social Media Interaction and other information that will provide enhancements to the activity that would not be provided to someone without the aforementioned conditions. As discussed in this article blog, Experience of a User Augmented as above is rapidly becoming a way to enhance an experience of an individual in a "smart space" which could be any number of areas which have included elements which would communicate with the user via electronic means Augmented Age[4]
Additionally, an Augmented Experience can happen not only at the location where a person is attending an event but if the person is NOT attending an event, because the conditions of WHO, WHAT, WHEN and WHERE are met and the means to deliver the experience are present; DELIVERY PLATFORM, IDENTIFICATION, LOCATION and TIME, and the Content generated by the event/activity is available and targeted by delivery means to the individual. The Augmented Experience can follow the individual, by providing the ability to know what is happening at a particular location on a particular date at a particular time. In an example of a Sporting Event a user that is NOT attending a game and does NOT have a Ticket yet has a means to receive information as explained above, could receive event updates, highlights, notifications from friends, and other information that would allow the individual to participate even if not physically at the event. With the Addition of Live Virtual Reality the potential user could virtually attend the game and place themselves in the event location with the additional location enhancements and video capture and delivery components.
Reflist
- ↑ https://www.nhl.com/lightning/news/tampa-bay-lightning-selects-venuetize-for-venue-mobile-app/c-295053452
- ↑ https://www.ibm.com/blogs/client-voices/hard-rock-stadium-winning-fan-experience/
- ↑ http://www.districtdetroit.com/news/the-district-detroit-mobile-app-presented-by-xfinity-adds-to-first-class-customer-experience-at-little-caesars-arena
- ↑ http://internetofthingsagenda.techtarget.com/blog/IoT-Agenda/The-Augmented-Age-A-time-of-great-possibilities
This article "Augmented Experience (AE)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Augmented Experience (AE). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
