Availability, salience and vividness

Availability, salience and vividness are three terms which refer to very similar things in social psychology but have slightly different meanings. They may actually all refer to the same underlying concept, and they positively influence one another, but they are each used consistently in different theoretical contexts.

Availability refers to how likely or probable something appears, in probability estimation.

Salience refers to the likelihood that something will appear causal, in attribution theory.

Vividness refers to how easily recalled and convincing something is, in persuasion.

References

• Plous, S. (1993). The psychology of judgment and decision making. New York: McGraw-Hill.

This article "Availability, salience and vividness" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

📰 Article(s) of the same category(ies)

• Denise Donnelly
• Effects of Mortality Salience on 2004 Presidential Elections
• Leadership by Virtue
• Projectivity (psychological trait)
• Sociological aspects of climate change
• Natural authority
• Radical love (social psychology)

---