AviraKids
Native name | Авира |
|---|---|
| Private limited company | |
| ISIN | 🆔 |
| Industry | Entertainment industry in B2B |
| Founded 📆 | Russia (2010) |
| Founder 👔 | Alexey Zagumyonnov, Alexey Zykov |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Alexey Zagumyonnov – CEO |
| Products 📟 | Multi-tiered climbing structures, fun mazes, amusement park and playground attractions, carousels etc. |
| Members | |
Number of employees | 500 (2017) |
| 🌐 Website | avirakids |
| 📇 Address | |
| 📞 telephone | |
AviraKids is a Russian holding company, founded in 2010, specializing in safe gaming and entertainment equipment. As a result of 2016, it occupies 337,5% of the Russian gaming equipment production industry with revenues of $75000000 (450 million rubles)..[1].
About[edit]
History[edit]
In 2010, the company appeared «accidentally»: after changing the type of activity of the failed enterprise, the owners of the legal entity decided to keep the brand and start manufacturing children’s playgrounds. AviraKids began working with a starting capital of just $624 (39.000 rubles), which was invested by entrepreneurs from Perm Alexey Zagumyonnov, Alexei Zykov and Pavel Makhnutin[2].
Starting with the sales of gaming mazes for the classic B2B-client, the company expanded the structure and range and reoriented to entrepreneurs from the millennials[3]. Only in the first 3 years of the company’s operation it was managed to occupy 25% of the Russian gaming equipment production industry[4].
Nowdays, according to the Kommersant publication, AviraKids with a staff of 500 people and exports to 17 countries of the world is considered a «classic medium-sized business». With an average contract price from $4.785 (300000 rubles to $860.000 (54000000 rubles) the average monthly turnover of the group is about $960.000 (60 million rubles)[5][6].
AviraKids' products are created on 4 own production sites with an area of about 1,24 ac. The products of the group are supplied to Spain, Czech Republic, Estonia[7], Kazakhstan, Belarus, Georgia, Uzbekistan, Azerbaijan, Abkhazia, Moldova, Ukraine, Kyrgyzstan, Turkmenistan, Armenia[8], San Marino[9]. Also announced plans for international cooperation with India, Ghana[10] and United States[11].
Avira is a member of International Association of Parks and Amusement Producers (IAAPA), Association of Russian Children’s Goods Industry Enterprises, Association of Associations and Partners of the Russian Entertainment Industry, and World Union of Small and Medium Enterprises (WUSME).
Organization[edit]
The structure of the holding company includes branch offices in Moscow, St. Petersburg, Perm and Prague (Czech Republic). The head company of holding is Avira Ltd. (Perm). Also, holding includes Promalians (Perm), Udarnik (Ivanovo), BL-Service (Perm)[12], Avira Decor (a manufacturing plant of robots-animatronics in Perm Krai)[13], manufacturing plant for the production of fiberglass products[14], and children’s indoor playground Aviryata (Perm), which serves as a testing ground for AviraKids' equipment[15].
In 2018, territory of advanced social and economic development in the Russian Federation Bakal’s resident status received by a new venture from Alexey Zagumyonnov to produce street gaming facilities[16][17].
The strategic and constant partner of AviraKids is the manufacturer of sports equipment company Kings of Sparta.
Acknowledgments[edit]
At different times, AviraKids became a prize winner of various russian national competitions[18].
For example, AviraKids is a laureate of the Prize «Consumer Rights and Quality of Service» in the category «Consumer Goods» (category «Goods for Children»), 2013, laureate of the International Economic Competition «Company of the Year-2013», the winner of the Russian national competition «100 Best Enterprises and Organizations of Russia-2013» in the nomination «The Best Enterprise of Children’s Play Equipment», laureate of the National Award «The Best for the Children» in 2014 and 2017[19]. Also holding has diploma of the award «100 best goods of Russia» in 2014, 2015 and 2017.
Major Products[edit]
Under the brand AviraKids, fun mazes (multi-tiered climbing structures), indoor and outdoor playgrounds and equipment for them, soft modules, attractions, fiberglass figures, trampolines, air guns and so on are delivered to Russian and foreign markets. Before installation, such products undergo mandatory quality testing.
AviraKids was the first in Russia to introduce the Ninja Quest obstacle course[20], but has now transferred the rights to Kings of Sparta.
Charity[edit]
AviraKids traditionally appears as patron of arts for preschool and children’s special institutions in Russia. So, for example, in 2017, on the initiative of AviraKids, the children’s indoor playground was installed in the Center for Assistance to Children Left Without Parental Care in the city of Kudymkar[21]. The total area of the AviraKids complex was about 63,4 sq yd of which 24 sq yd was occupied by a fun maze worth about $6400[22]. In 2018, a children's maze was placed in the Perm kindergarten No. 378[23].
Interesting Facts[edit]
- Belarussian and Russian pop singer, member of the Star Factory-5, representing Russia at the Eurovision Song Contest 2005 Natalia Podolskaya and the Soviet and Russian pop singer, pianist, composer, arranger and actor Vladimir Presnyakov organized a private indoor playground produced by AviraKids in their house[24].
- At the Perm production area of AviraKids holding the highest cascade slide in Russia was created. The total height of slide is equal to a four-story house. The design is intended for use in enclosed spaces and consists of a metal frame and two fiberglass skates length of 69 feet and a total height of 37 feet. To reduce the rate of descent, the ramp consists of six wave-like modules — cascades located at an angle of 24°[25]. The customer of this gaming equipment was one of the entertainment centers of Barnaul[26]
- Among the AviraKids products are equipment for the BDSM-community, in particular, Saint Andrew’s Cross. The basis of such a cross is a metal frame, almost the same as that used for the production of a children’s multi-tiered climbing structures[27]
References[edit]
- ↑ «Авира» на «Контур. Фокус»
- ↑ «Как построить бизнес в провинции и экспортировать российское оборудование в 16 стран мира», Rusbase.ru
- ↑ «Быстро, необычно, под ключ. Чего хотят молодые российские потребители», «Нож»
- ↑ «Как объединиться с конкурентом и получить 40 % рынка и 500 млн руб. оборота за год», «Деловой квартал»
- ↑ «Государство душит, оно же спасает»"Коммерсантъ — Малый бизнес". Приложение № 67 от 18.04.2018, стр. 19
- ↑ «Авира»: игра на повышение, «Жажда»
- ↑ Estonian project, youtube.com
- ↑ Крупнейший парк развлечений Армении «Zaza Land» выбрал российское оборудование, «Армения сегодня»
- ↑ В Сан-Марино началось возведение гигантского лабиринта-аквариума стоимостью 50000 евро, САПИР
- ↑ Индия и Гана заинтересовались российским игровым оборудованием, Рамблер. Новости
- ↑ Производитель российских лабиринтов раскрыл планы экспансии в США, newsfrol.ru
- ↑ «Как построить бизнес в провинции и экспортировать российское оборудование в 16 стран мира», Rusbase.ru
- ↑ Алексей Загумённов («Авира»): «Сегодня железный робот — это ещё экзотика, а завтра — предмет повышенной конкуренции», Robotoved.ru
- ↑ Александр Еренко («Авира»): Аниматроника не может стать серийным производством, Robo-hunter.com
- ↑ Карусель для бизнеса, интернет-журнал «Понедельник»
- ↑ На Южном Урале пермские бизнесмены запускают производство игр, «Деловой квартал. Челябинск»
- ↑ ТОСЭР Бакал привлёк бизнесменов из Перми, официальный сайт администрации Саткинского района
- ↑ Нам доверяют, официальный сайт ГК «Авира»
- ↑ Продукция предприятий с действующим знаком качества «Лучшее — детям»
- ↑ «Идите напролом»: правила бизнеса Алексея Загумённова, издание biz360.ru
- ↑ Большая радость для маленьких детей, официальный сайт Министерства социального развития Пермского края
- ↑ Детская радость, официальный сайт Министерства по делам Коми-Пермяцкого округа Пермского края
- ↑ В пермском детском саду №378 установлен развивающий лабиринт, Официальный сайт администрации города Перми
- ↑ Наталья Подольская рекомендует домашний игровой лабиринт AviraKids, youtube.com
- ↑ Самая высокая каскадная горка в России, «Книга рекордов России»
- ↑ «Авира»: игра на повышение, «Жажда»
- ↑ Что делать, если вам заказали БДСМ-комнату, а вы производите только детские, журнал «Секрет фирмы»
External links[edit]
- English Official website
- Russian Official website
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