BK8 Sportsbook Group
Type of site | Private |
|---|---|
| Founded | 2000 |
| Headquarters | , Malta |
| Area served | Asia |
| Owner | Lawrance Wayneson |
| Industry | Online gambling |
| Services | Online betting & gaming |
| Revenue |  £1 billion (2018) |
| Operating income | £60 million (2018) |
| Employees | approx. 2000 |
| Website | www.bk8mas.co |
| Alexa rank | 100..[1] |
BK8 Sportsbook Group Ltd (trading as "BK8") is a Asia online gambling company based in the Malta. BK8.com has more than 5 million customers globally. The Group employs around 2000 people.
Overview[edit]
BK8 is an Asian online gambling company[2] founded in 2014 and is headquartered in Malta with offices in Curacao, Cambodia, and the Philippines. Licensed by the Government of Curacao and operates under the Master License of Gaming Services Provider[3], BK8 has since been operating across several regulated online marketplaces.
Partnership[edit]
Over the years, BK8 expanded by introducing the BK8 affiliate program[4] and diversifying to support more than five languages[5]. In 2018, BK8 closed a three-year deal with La Liga, Spanish Professional Football League[6]. As the official Asian betting partner, BK8 will be gaining worldwide recognition by being featured on digital billboards throughout the league’s away matches involving Barcelona FC and Real Madrid[7] Early 2019, BK8 announced former Chelsea captain and English footballer – John Terry as the brand ambassador[8]. The agreement gives BK8 exclusive rights to market products and services on various advertising platforms throughout Asia using John Terry as the brand ambassador[9].
Sponsorship[edit]
In the same year, BK8 were among the few sponsors for an e-sports tournament – Malaysia KPL 5v5 Online Tournament[10]. The sponsorship served as an effort to bridge the gap between e-sports communities in Malaysia and China. The tournament champions were also sponsored mainly by BK8.
References[edit]
- ↑ "BK8.com Site Overview". alexa.com. Alexa Internet. Retrieved 22 June 2019.
- ↑ Online Casino Malaysia, BK8. "BK8.com". BK8.com. Retrieved 22 June 2019.
- ↑ Online Gaming Licensing, Curacao. "Gaming Curacao". Gaming Curacao. Gaming Curacao. Retrieved 22 June 2019.
- ↑ BK8 Affiliate. "BK8 Affiliate Program". BK8.com. BK8 Affiliate. Retrieved 22 June 2019.
- ↑ BK8. "BK8 language". bk8.com. BK8.com. Retrieved 22 June 2019.
- ↑ BK8.com. "BK8, Online Casino Malaysia, signs lucrative deal with La Liga". MarketersMEDIA. icando. Retrieved 22 June 2019.
- ↑ BK8 DBR. "Spanish Football League 2018 / 2019". Official Digital Billboard Placement. LaLiga Placement. Retrieved 22 June 2019.
- ↑ Ted Menmuir. "BK8.com announces John Terry as first Asia ambassador". sbcnews.co.uk. SBCNews. Retrieved 22 June 2019.
- ↑ Niji Narayan. "BK8.com ropes in John Terry as Brand Ambassador". europeangaming.eu. europeangaming. Retrieved 22 June 2019.
- ↑ VC. "Malaysia KPL 5v5 Online Season 2 has officially ended". reuters.com. VC NewsNetwork. Retrieved 22 June 2019.
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