BORN Group
| Subsidiary | |
| ISIN | 🆔 |
| Founded 📆 | 2011 |
| Founder 👔 | |
| Headquarters 🏙️ | New York |
Area served 🗺️ | |
Key people | Dilip Keshu |
| Members | |
Number of employees | |
| Parent | Tech Mahindra Ltd. |
| 🌐 Website | www.borngroup.com |
| 📇 Address | |
| 📞 telephone | |
BORN Group (formerly called Group FMG) is a global digital content and production agency based in New York. It has offices in New York, London, Toronto, Tokyo, Singapore, Chennai, Bangalore and Pune..[1]. Employing over 1,100 people, BORN executes a majority of its advertising business from offices in Chennai & Pune, India. Some of their clients include Big Bus Tours, Hackett, Tata Cliq, Lorna Jane and AJIO.[2]
In November 2019, BORN Group was acquired by IT services firm Tech Mahindra Ltd. (Tech M) for $95 million in an all-cash deal[3]
History[edit]
The digital agency was founded in 2011 by private equity firm True North and Zodius Capital, a growth capital and build-out investor. BORN began as a combination of two acquired firms, Group FMG, a content production house, and an NY-based marketing boutique that specialized in creative design, Pod1[4]. In 2014, this combined entity was re-branded BORN Group[5]
Partnerships[edit]
BORN has partnered with several technology companies including Adobe, SAP, Salesforce, IBM, Emarsys, Elasticpath and Bloomreach.[6]
References[edit]
- ↑ "BORN Commerce | Drupal". Drupal. Unknown parameter
|url-status=ignored (help) - ↑ "FeaturedCustomers". www.featuredcustomers.com. Retrieved 2021-03-02.
- ↑ "Tech Mahindra acquires BORN Group to bolster creative capacity". www.consultancy.in. 2019-11-07. Retrieved 2021-03-02.
- ↑ "BORN Group Products | G2". G2. Unknown parameter
|url-status=ignored (help) - ↑ "Madison Alley Advises BORN Group on its Strategic M&A Exit". Madison Alley. 2019-12-10. Retrieved 2021-03-02.
- ↑ "Partners - BORN Group". Unknown parameter
|url-status=ignored (help)
External links[edit]
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