BRC Imagination Arts

BRC Imagination Arts (BRC) is a US-based international company that creates and produces immersive design for corporate brands, museums, world's fairs, and theme park attractions. BRC is known for combining storytelling and film production techniques in the design of physical structures and spatial experiences.

History

In 1981 Rogers' established Bob Rogers & Co., and contracted with General Motors to design and produce several attractions for the post show portion of Epcot's World of Motion pavilion known as TransCenter. As part of that project, BRC also produced the film Ballet Robotique, which was nominated for an Academy Award in the Live Action Short Film Category

Following, BRC began to produce attractions and exhibits for World's Fairs, international events, theme park works, cultural attractions such as museums and educational institutions, and increasingly for corporate brand environments.

In 1991, the company was renamed BRC Imagination Arts.

Recent Corporate Brand Experiences

• Old Jameson Distillery, Dublin, Ireland - 2017
• Ford Rouge Factory Tour, Ford River Rouge Complex, in Dearborn, Michigan - 2015
• Heineken Experience, Amsterdam - 2008
• Evergrande Group Exhibition Center, Guangzhou, China - 2017
• Moments of Happiness, World of Coca-Cola, Atlanta, Georgia - 2014
• The Bud Selig Experience, Miller Park (Milwaukee) - 2015
• Story Garden, Amorepacific Corporation, Osan, Geyonggi-do, Korea - 2013

Selected Cultural Attractions

• Rock and Roll Hall of Fame, Cleveland, Ohio - 2017
• The Soul of Nashville, Ryman Auditorium, Nashville,Tennessee - 2015
• Old Louisiana State Capitol, Baton Rouge, Louisiana - 2010
• NASA Exploration Space, Apollo/Saturn V Center, Kennedy Space Center Visitor Complex, Cape Canaveral Air Force Station, Florida - 2009
• NASA Shuttle Launch Experience, Apollo/Saturn V Center, Kennedy Space Center Visitor Complex, Cape Canaveral Air Force Station, Florida - 2007
• Shoot for the Moon Exhibit, Adler Planetarium & Astronomy Museum, Chicago, Illinois - 2007
• Lunar Dangers Lab, Adler Planetarium & Astronomy Museum, Chicago, Illinois - 2007
• Abraham Lincoln Presidential Library and Museum, Springfield, Illinois - 2005
• NASA Space Center Houston, Lyndon B. Johnson Space Center - 1992

World's Fair Pavilions

• Expo 2017 - Astana, Kazakhstan
  • USA Pavilion
• Expo 2015 - Milan, Italy
  • European Union pavilion
• Expo 2010 - Shanghai, China
  • Information and Technology Pavilion, China Mobile and China Telecom
  • USA Pavilion at Expo 2010 .
• Expo 2005 - Aichi, Japan
• Expo 92 - Seville, Spain
  • World Song for General Motors
  • Mi Pais Vasco for the Basque National Pavilion
• Expo 86 - Vancouver, British Columbia
  • Spirit Lodge for General Motors
  • Rainbow War for Canadian Pacific Railway

Selected Theme Park Attractions

• Animation Celebration with Woody Woodpecker, Universal Studios Japan, Osaka, Japan - 2001

• The Magic of Disney Animation, Back to Neverland with Walter Cronkite and Robin Williams, Disney's Hollywood Studios, Walt Disney World, Florida - 1989
• Mystery Lodge, Knott's Berry Farm, Buena Park, California - 1994

Technical Achievements

BRC Imagination Arts holds two patents in theater entertainment technologies, which have been incorporated into a half a dozen special effects theater productions produced by the company. The "Holavision" Theater, is a special effect technique, which pairs live performances with "floating" aerial image illusions. Selected Holavision shows include Spirit Lodge at Expo 86, Mystery Lodge at Knott's Berry Farm, Animation Celebration at Universal Studios Japan, and Ghosts of the Library for the Abraham Lincoln Presidential Museum, and the Lunar Dangers (A.L.E.X.) theater for the Adler Planetarium & Astronomy Museum in Chicago, Illinois.

Awards and Recognition

BRC Imagination Arts has been the recipient of over 350 International awards, including 21 THEA Awards (Thea Award for Outstanding Achievement), two Academy Awards nominations and a Los Angeles Area Emmy Award nomination.

Selected Filmography

BRC Imagination Arts [us] Films (Source IMDB)

• The Soul of Nashville (2015)
• The Selig Experience (2015)
• Alex & Sylvia (2015) Los Angeles International Film Festival – Awarded: Best Animated Film
• Manufacturing Innovation (2015)
• Moments of Happiness (2014)
• The Wedge: Dynasty, Tragedy, Legacy (2014) – Los Angeles Area Emmy – Nominated: Public, Municipal and Operator Produced Cable
• Beauty Transforms Our World (2013)
• Gift of Beauty (2013)
• Human Destiny (2012)
• The Ghost of the Castle (2010)
• Dream Big (2010)
• Overture (2010)
• Spirit of America (2010)
• The Garden (2010)
• NASA: Exploration Space – Explorers Wanted (2010)
• Heineken Experience: Born in Amsterdam (2008)
• Heineken Experience: Brew You (2008)
• The Civil War in Four Minutes (2005)
• Lincoln's Eyes (2005)
• The Franklin Spirit (2005)
• Animation Celebration (2001)
• Sapmi Magic (2000)
• Mystery Lodge (1994)
• Postcards (1993)
• World Song (1992)
• On Human Destiny (1992)
• To Be an Astronaut (1992)
• Flower Planet (1990)
• Back to Neverland (1989)
• Teamwork and Technology (1988)
• Spirit Lodge (1986)
• Rainbow War (1985) – Academy Award – Nominated: Live Action Short Film
• The Car of Your Dreams (1984)
• Ballet Robotique (1982) – Academy Award – Nominated: Live Action Short Film

Further reading

• Anderson, Bob (February, 1983). Impressions de France: Theatrical Style Circle-Vision, American Cinematographer.
• Apodaca, Patrice (1 December 1995). Burbank Firm Has Dream for King Center. Los Angeles Times.
• Apodaca, Patrice (28 November 1996) The Ride of Their Lives: Theme Park Design Team Seeks to Expand Its Empire. Los Angeles Times
• Bailyn, Sasha (8 January 2011) Interview with BRC Imagination Arts. Entertainment Designer
• Bob Rogers (1 November 2000) Live Design
• Branded Visitor Attractions Surge Internationally as Corporations Seek New Ways to Connect with Target Audiences – Recent Projects by BRC Imagination Arts Win Top Awards for Visitor Experience Excellence. (16 November 2010) The Business Journal
• BRC Imagination Arts Company Information Hoovers
• BRC Imagination Arts’ Bob Rogers to Receive The Order of Lincoln, Illinois’ Highest Honor. (24 July 2013). Artdaily.org
• Brehm, Brendan (25 February 2012) Dead Men Do Tell Tales at The Abraham Lincoln Presidential Library and Museum. Entertainment Design
• Burney, Melanie (30 July 1995) New Jersey Aquarium Splashes on Color: Tourism: The $4-million make-over adds a few Technicolor fish and some Hollywood glitz. Design was spawned by Burbank company. Los Angeles Times
• Carroll, Ginny (1 October 1992). One Giant Leap for NASA. Newsweek.
• Chong, Madeline (5 November 2003). Skyline Thrill for Sentosa Visitors. Today (Singapore).
• Chow, Denise (23 February 2012) Zero-Gravity Roller Coaster Could Bring Weightless Thrills to Earth. Space.com
• Civil War Museum Opening in Virginia (16 May 1999) Los Angeles Times
• Clark, Jayne (15 April 2005). Lincoln’s Spirit Lives in New Museum. USA Today.
• Colimore, Edward (27 June 1995). Aquarium Changes it’s Stripes to Technicolor: The Flashy Fish and Interactive Upgrades Debut This Weekend. Philadelphia Inquirer, The.
• Colimore, Edward (30 June 1995). Spots to Have a Maritime of Your Life. Philadelphia Inquirer, The.
• Decker, John D. (December, 2005). Exhibition Reviews: Abraham Lincoln Presidential Library and Museum., Journal of American History.
• DeMarco, Donna (17 June 2004). Fair Minded. Washington Times.
• Demick, Barbara (4 March 2010) U.S. gets in gear for Expo 2010. Los Angeles Times
• Diamond, Randy (20 November 2004). Immersed in the Fun. Tampa Tribune
• Engle, Jane (10 March 2006). History with Special Effects: Is it Museum or Haunted Mansion?, Los Angeles Times
• Epstein, Robert (1 April 1992). Today, Burbank; Next, the World. Los Angeles Times
• Ewers, Justine / LaGesse, David. (13 February 2005). The Real Lincoln: Who was the man behind the myth? New research delves into Abe’s early years – Special Report. U.S. News & World Report.
• Fisher, Sara (1 May 1999). Size Does Matter: Building of Large-Screen Theaters for Large-Format Films, Los Angeles Business Journal.
• Frequently Asked Questions about Walt Disney Imagineering. The Unofficial Walt Disney Imagineering Site
• Gegax, Trent T (1 March 1998). Booming Amusement Parks: The Theme is Extreme, Newsweek.
• Gilling, Juliana (August, 1995). TiLE Tales. Los Angeles Business Journal
• Harvey, Steve (1 November 1999). More Thoughts on Flex Time., Los Angeles Times.
• Herczog, Susan and Hachman, Steve (24 December 1995) THEME PARKS: What Would Walt Say?  : It’s a great, big beautiful tomorrow—at least it use to be. Disneyland’s new rides may draw large crowds, but what’s happening to long-time favorites? It’s a nostalgic world after all. Los Angeles Times
• Hold, Douglas (1 November 1999). Library to Unlock Lincoln Collections, Chicago Tribune.
• Holusha, John (19 January 2005). Empire State Building to Update it’s Tourist Experience. New York Times.
• Honest Abe, Flesh and Blood (13 February 2005) U.S. News & World Report
• John-Hall, Annette (1 March 1998). Aquarium Hopes a Sea Change in its Fish Brightens Future. Philadelphia Inquirer, The.
• Kerwin, Kathleen (3 May 2004). When the Factory is a Theme Park, Business Week.
• Kirsner, Scott (July, 2000). Are You Experienced? Wired.
• Kirsner, Scott (October, 2000). Experience Required., Fast Company.
• Klein, Julia M. (1 July 1995). Fresh Fish: The Aquarium in Camden has been Enlivened by the New "Ocean Base Atlantic." Philadelphia Inquirer, The.
• Korkis, Jim (12 January 2011) Bob Rogers: Theme Park Storytelling. USA Today
• Levine, Robert (20 May 1994) Summer Splash: At Knott’s, Ancient Stories Told in Smoke. Los Angeles Times
• Lewis, Randy (24 March 1986). Newport Native Nominated for Oscar., Los Angeles Times.
• Linden, Gordon, Crieghton, Paul, Rogers, Bob, Lulu Press, 2011, ISBN 9781257144440 Search this book on .
• McNay, Dave (1 November 1999). Disney Spawns an Industry; Burbank Now Theme Park Production Hub. Daily News.
• Moore, Rowan (23 July 2011) Museum of Liverpool – Review: It’s part of a world heritage site, but the showy Museum of Liverpool fails to complement the city’s proud past. The Guardian
• NASA Shuttle Program Ended; Shuttle Launch Experience Keeps Blasting Off. (19 December 2011) The Business Journal
• O’Steen, Kathleen (1 March 2000). Offering Amusement Wherever He Works. Los Angeles Times.
• Peltz, James F. (1 June 1991). Ace of Space: Contracts: Launched to fame by his work on Disney’s Epcot, Bob Rogers is helping design NASA’s $70-million tourist center., Los Angeles Times
• Petersen, Andrea (31 July 2013). Historical Sites Welcome Kids Who Love To Text: Museum use sophisticated technology to attract smartphone-addicted families. The Wall Street Journal
• Provenzano, Frank (11 April 2004). Heart of Motor City: Public Tours of the Rouge Plant Show What Made Detroit Great. Detroit Free Press.
• Rashiwala, Kalpana (5 November 2003). $6M View from Sentosa Island Coming Soon. Singapore News.
• Reckard, E. Scott (22 August 2000). Veteran Theme Park Designer Curious Over Disney’s Adventure. Los Angeles Times.
• Rothstein, Edward (19 April 2005). Strumming the Mystic Chords of Memory. New York Times.
• Scheer, Mark (31 March 2004). Bringing in a Little Imagination. Niagara Gazette
• Schmelzer, Randi (6 December 2004). Branding By Factory Tour? California’s BRC Says You Betcha. Adweek.
• Simon, Stephanie (16 April 2005) Invading Lincoln’s Space. Los Angeles Times
• Sloan, Eugene (14 October 1992). Launching A Space Museum with Theme Park Fun. USA Today.
• Thompson, Bob (15 February 2005). Histrionics and History: Lincoln Library’s High-Tech Exhibits Have Scholars Choosing Sides. Washington Post
• Thornburgh, Nathan (18 September 2006). History Goes Hollywood, Time Magazine.
• Upton, Kim (16 August 1992) Houston Makes Space for Astronaut Center. Los Angeles Times
• Vanderknyff, Rick (26 May 1994) SMOKE AND MIRRORS: Newfangled Effects and Old-Fashioned Storytelling Create an Attraction With a Message, but It’s Not a Tricky One: to Pass On Our Best to Future Generations. Los Angeles Times
• Vieth, Warren (20 April 2003) Bush Harks Back to Lincoln’s Example. Los Angeles Times
• Wills, Christopher (17 April 2005). With Smoke and Cannons, Museum Brings Lincoln to Life. The Boston Globe.
• Woodyard, Chris (11 January 1994) Knott’s to Add $10-Million Attraction: Theme Parks: Officials hope the ‘Mystery Lodge’ show, fashioned after a popular special-effects draw at the ’86 World’s Fair, will pull in crowds this summer.

External links

• Official website

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