Babyjolystar
| Babyjolystar | |
|---|---|
| Native name | เบบี้โจลี่สตาร์ |
| Born | Ruekrut Rungjang October 5, 2000 Chonburi, Thailand |
| Other names | James (nickname Babyjolystar (stage name) |
| 💼 Occupation | Content Creator, Influencer, Singer |
Ruekrut Rungjang (Thai: ฤกษ์รัตน์ รุ่งแจ้ง; born October 5th, 2000), known professionally as Babyjolystar (Thai: เบบี้โจลี่สตาร์) is a Thai social media personality, influencer, independent artist and singer known for her trendy relatable content on social media platforms like Tiktok and Instagram. She has gained a national success in her music career for the breakthrough lead single Strawberry Morakot on her debut extended play with the same title in 2024.
A Thai digital media outlet “The Momentum” has titled her as the “most trendy influencer on the internet for Gen Alpha”.[1]
Early life
She was born on October 5th, 2000 in Chonburi, Thailand in a working class family.[2], She has 2 brothers.[3]
She had worked as a 7-Eleven employee for 3 years to help paying fees. She completed a 5-year High Vocational Diploma in Accounting and graduated with a Bachelor's degree.[4]
Career
2016-2023 The beginning of “Babyjolystar”
In 2016-2018, Babyjolystar started her YouTube account. She got the stage name Babyjolystar when she was in school years. She was in English class and the teacher wanted students to replace their original Thai nickname to English nickname during class. She decided to pick the nickname “Joly” for her original nickname “James”. After that, she got the prefix “Baby” from Musical.ly and the suffix “star” from famous beauty influencers like Jeffree Star or Patrick Starr[3]
In 2020-2023, during COVID-19 pandemic when Babyjolystar was still in her sophomore years, she started a TikTok account and were posting parody contents, she also was starting writing some songs for fun at that time.
In 2022, she gained major popularity from the TikTok video series about the parody of fictional two students Ploy and Nan mirrored Thai high school experiences making it the contents she was first widely known for in TikTok mainstream.
In May 2023, she released a self-written debut single Kanitasat 69 independently on YouTube with no commercial expectation.
2024 Music career breakthrough
In December 2023, Babyjolystar posted a video singing a song she’s written about another TikTok influencer Dreambarcode titled “P’ Dream Bung Ta” on her secondary account @babyjolystar.music and it unexpectedly went viral which lead to her releasing the second single P’ Dream Bung Ta officially a month later (January 2024), the music video featured Dreambarcode was popular having over 1 million views on YouTube.
Around summer 2024, the sixth studio album Brat by Charli XCX was a cultural phenomenon, dominating Brat Summer at that moment. Babyjolystar loved the album so much and has stated that her favorite artist of all time is Charli XCX.[5]
Charli XCX and the album brat had major influenced her music very much so she’s written and released the commercial breakthrough single Strawberry Morakot in August 2024, the single went massively viral on social media (TikTok, Instagram etc.) and was also popular in mainstream T-Pop industry. The single success made her dropping the remix single and music video with a Thai singer Alie Blackcobra with over 2 million views surpassing her previous music video “P’ Dream Bung Ta”, She performed the remix at หวีหวีด HALLOWEEN PARTY[6] and Fanta Fest[7]
She released her debut extended play Strawberry Morakot with the same name as the single and extended the era with her second extended play Ta jaa
2025-2026 Mainstream Content Creator
In 2025, Babyjolystar performed the single Mugler at THAILAND’S SONGKRAN FESTIVAL 2025 by RoV Arena of ThaiRhythm[8] and she also released her third extended play Herd Ra Bee Kerd Ra Buay in April 2025
In 2026, Babyjolystar performed the single Lady London at the final walk show of The Take Hormones season 2, the reality show parodying The Face Thailand. Her most critically acclaimed fourth extended play Popah Summer was released in March 2026
Babyjolystar was nominated for the Creator of the Year from FEED x KHAOSOD AWARDS 2026[9], marking as her first nomination ever
Discography
Extended Plays
| Released date | Title | References |
|---|---|---|
| August 3, 2024 | "Strawberry Morakot” | [2] |
| October 7, 2024 | "Ta jaa” | |
| April 10, 2025 | "Herd Ra Bee Kerd Ra Buay” | |
| March 27, 2026 | "PoPah Summer” |
Awards and Nominations
| Year | Organization | Category | Result | References |
|---|---|---|---|---|
| 2026 | FEED X KHAOSOD AWARDS 2026 | Creator of the Year | Nomination | [9] |
References
- ↑ "Babyjolystar ผู้นำวัฒนธรรมบนโลกอินเทอร์เน็ต ของ Gen Alpha ที่คุยสนุกสุดในจักรวาล" (in ไทย). 2026-07-31. Retrieved 2026-09-26.
- ↑ 2.0 2.1 Thailand, Mirror (2026-09-26). "ชีวิตรส 'สตอร์เบอรี่มรกต' ของ 'เบบี้โจลี่สตาร์' อินฟลูฯ Gen Z สุดก๋ากั่น ที่ไม่ได้มีแค่มุมขำๆ แต่มีทั้งมุมจริงจัง แข็งแกร่ง และอ่อนไหว". mirrorthailand.com (in ไทย). Retrieved 2026-09-26.
- ↑ 3.0 3.1 The MATTER (2024-12-24). เบบี้โจลี่สตาร์ กว่าจะมีวันนี้ของ ‘สตอร์เบอร์รี่มรกต’ @babyjolystar | 20 ยังจอย EP32. Retrieved 2026-09-26 – via YouTube.
- ↑ Juepak (2025-10-19). ก่อนนอน PODCAST EP.2 : "เบบี้โจลี่สตาร์" ชีวิตที่เจือจืดของอดีตสาวบัญชี | จือปาก. Retrieved 2026-09-26 – via YouTube.
- ↑ MIRROR THAILAND (2025-10-22). เบบี้โจลี่สตาร์ โลกศรีเลิศ เพศเลโก้ โล้ ROV และ ‘อย่า!’ ตริ้วออนไลน์ | FIVE ME EP.19. Retrieved 2026-09-26 – via YouTube.
- ↑ "หวีหวีด HALLOWEEN PARTY". theconcert.com. Retrieved 2026-09-26.
- ↑ "Fanta Fest". Queen Sirikit National Convention Center (QSNCC) - ศูนย์การประชุมแห่งชาติสิริกิติ์. Retrieved 2026-09-26.
- ↑ "RoV ฉลองสงกรานต์ 'สาดน้ำ-สาดเกม-สาดความสนุก' แจกคูปองยกเซิร์ฟ พร้อมสกินใหม่ฟรี! - Thisisgame". 2025-04-11. Retrieved 2026-09-26.
- ↑ 9.0 9.1 matichon (2026-09-18). "เปิดสมรภูมิโหวต งาน FEED X KHAOSOD AWARDS 2026 ยกระดับสู่ 'สถาบันรางวัล'" (in ไทย). Retrieved 2026-09-26.
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