Baesman Group
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Baesman Group is a family-owned full-service commercial printing company and marketing agency based in Columbus, Ohio. The company is currently led by brothers Rod Baesman (CEO) and Tyler Baesman (President). Baesman Group specializes in personalized print communications and marketing solutions. This includes marketing solutions such as Direct Mail, In-Store POP signage, CRM and data analytics, and Loyalty platforms and strategies. The company also offers web-to-print and fulfillment services, as well as DTC multichannel execution services including email and SMS.
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| ISIN | 🆔 |
|---|---|
| Founded 📆 | March 15, 1952 |
| Founder 👔 | |
| Headquarters 🏙️ | , Hilliard, Ohio |
Area served 🗺️ | |
| Services | Direct Mail, CRM & Analytics, Loyalty Programs, Email and SMS Marketing, Fulfillment Services, Visual Marketing Services, Web to Print |
| Members | |
Number of employees | |
| 🌐 Website | https://www.baesman.com |
| 📇 Address | |
| 📞 telephone | |
History[edit]
Baesman Printing was founded by Richard Baesman, Sr. on March 15, 1952. At the time, Richard was an accountant at Omar Bakery, a large regional bakery based in Ohio. Richard felt that Omar Bakery could save money by investing in its own printing operations rather than outsourcing their printing requirements. Richard pitched his idea to the senior management team at the bakery, but they declined his suggestion; nonetheless, he approached Omar Bakery with a proposal to print material for them as a client and proceeded to start Baesman Printing.
Omar was his first client, but that was not enough to support the business. Richard worked long days, selling printing during the day to drum up new clients, and conducted printing jobs at night in his garage until he was able to move to a storefront on West Broad St. in Columbus. The business grew and Richard's son, Richard Jr., joined the business and eventually became president in the early 1970s.
In the late 1980's, Richard’s Jr. sons, Rod and Tyler, joined the company when Baesman Printing had already expanded to a fourth location on Hardy Parkway on the south side of Columbus, making it the third generation of Baesmans working in the family business. The Hardy Parkway location had about 9000 sq. ft of space, and at the time they had approximately 17 employees.
Baesman Group continued to grow, and eventually became one of the largest commercial printing companies in Ohio. In 1995 the company moved to its current corporate office in Hilliard, Ohio. The facility is 150,000 square feet and has approximately 150 employees. Rod’s daughter and Tyler’s son joined the company and now represent the 4th generation, continuing a generation of family members who have worked at and continue to grow the company.
Richard Baesman provided the foundation for everyone and his example of hard work and perseverance in the face of uncertainty have allowed the company to expand and grow in unexpected ways. For instance, in the spirit of entrepreneurship, much like his grandfather, Rod wanted to find a way to increase value in the printing business by removing the middleman. His vision was to fulfill printing needs and the work going into what is produced thereby providing additional value to his clients.
Marketing Services[edit]
Using market-driven data analytics, Baesman created their CRM and Loyalty division[1], which helps brands capture DTC customer data, analyzes their behavior, and uses the results to create data-driven marketing strategies[2]. The CRM and Loyalty team is considered to be an extension of brand marketing teams for prominent retail brands across the country.
Awards[edit]
Printing Impressions named Baesman a "Best Workplace in the Americas"[3] in 2020. In 2017, 2021 and 2022 the company won the "Best of Business[4][5][6]" award by Columbus CEO. Baesman also won the "Chief Marketer 200" award by Chief Marketer in 2019 and the Loyalty360 "Best in Class Award[7]" in 2017, 2018, 2019, 2021[7] and 2022
References[edit]
- ↑ Writer, Staff. "Innovation Spotlight: Baesman Group". Columbus CEO. Retrieved 2023-01-18.
- ↑ "Baesman - Customer Experience Solutions/Service Company". Marketing Tech Outlook. Retrieved 2023-01-18.
- ↑ "2020 BWA Award Winners Announced". Printing Impressions. Retrieved 2023-01-18.
- ↑ CEO, Columbus. "Columbus CEO's Best of Business 2022: Learn Who Won Our 15th Annual Reader Poll". Columbus CEO. Retrieved 2023-01-18.
- ↑ Smith, Katy. "Here are Columbus CEO's Best of Business winners for 2021". Columbus CEO. Retrieved 2023-01-18.
- ↑ Yost, Chloe Teasley and Mary. "Best of Business 2017". Columbus CEO. Retrieved 2023-01-18.
- ↑ 7.0 7.1 Writer, Loyalty 360. "Congratulations To The Winners Of The 2022 Loyalty360 Best In Class Awards!". Loyalty360.
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