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Basis Global Technologies

From EverybodyWiki Bios & Wiki








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Basis Technologies
Type of businessPrivate
Founded2001
HeadquartersChicago, Illinois
No. of locations40
Area servedNorth America, Latin America, Europe
Key peopleShawn Riegsecker (CEO), Tyler Kelly (president), Katie Risch (CMO), Clayton Kossl (CFO)
IndustryDigital advertising
Employees900
Websitebasis.net

Basis Global Technologies provides digital advertising software. Basis Technologies is the DBA (doing business as) name of Basis Global Technologies.

Basis Technologies operated under the name ‘Centro’ from October 2001 until October 2021..[1][2][3][4][5]

Centro was founded in 2001 in Chicago by Shawn Riegsecker.[6][7][8][9]

Centro’s business began as a services provider for companies to buy display ads on websites and apps.[10][11]

Basis Technologies today offers software for companies to buy display ads on websites and apps.[12][13]

Basis Technologies’ software can buy display ads through real-time bidding (also known as programmatic advertising) and is also used to manage advertising operations and processes.[14][15][16][17][18][19][20]

Basis Technologies has been cited[21] for its workplace by Fortune[22][23], Ad Age[24][25][26], Crain’s Chicago Business[27][28][29][30] and Great Place to Work.[31][32]

History[edit]

In 2001, Centro (now known as Basis Technologies) was founded by Shawn Riegsecker in Chicago, IL.[33][34][35]

In 2010, Centro raised $22.5 million in funding led by equity investment company FTV Capital.[36][37][38][39]

In 2013, Centro acquired SiteScout, a Canadian company that provided display ad-buying software.[40][41][42][43][44]

In 2015, Centro raised $30 million in funding led by investment management company Neuberger Berman.[45][46][47][48][49]

In 2021, Centro acquired QuanticMind, an Argentina company that provided software for search engine marketing and analyzing ad spend.[50][51][52][53]

In 2021, Centro changed its company name to Basis Technologies.[54]

In 2022, Basis Technologies (the DBA name of Basis Global Technologies) registered an S-1 form with the SEC.[55][56][57]

References[edit]

  1. ↑ "Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO". www.adexchanger.com. Retrieved 2021-10-21.
  2. ↑ "Chicago ad-tech firm Centro, now named Basis Technologies, to go public". www.bizjournals.com. Retrieved 2021-10-21.
  3. ↑ "Advertising-tech firm plans to go public". www.chicagobusiness.com. Retrieved 2021-10-21.
  4. ↑ "Ad tech firm Basis Global plans to go public". www.adage.com. Retrieved 2021-10-21.
  5. ↑ "Braze Begins The IPO Process Amid Pandemic-Era Growth In Digital Marketing". www.forbes.com. Retrieved 2021-10-22.
  6. ↑ "Shawn Riegsecker". www.bloomberg.com/. Retrieved 2003-09-12.
  7. ↑ "Centro CEO strives to create 'strong, healthy teams of people'". www.chicagotribune.com. Retrieved 2015-07-10.
  8. ↑ "Centro Founder Shawn Riegsecker at Chicago Founders' Stories @ 1871 (Video)". www.builtinchicago.org. Retrieved 2013-05-09.
  9. ↑ "Founders' Stories: Centro's Shawn Riegsecker". www.youtube.com/channel/UCHPfrPF3Wh0CJ6fyxjL3ZvA. Retrieved 2017-03-17.
  10. ↑ "Centro Finds Its Center, Hires Moxie's Neslund, Undertone's Wenzel For Agency Push". www.mediapost.com. Retrieved 2012-10-23.
  11. ↑ "Media Shop Anxieties? Centro Says Better Workflow Is The Cure". www.adexchanger.com. Retrieved 2013-04-08.
  12. ↑ "CENTRO Seeks To Be World's Most Widely-Used Media-Buying Platform". www.forbes.com. Retrieved 2019-07-15.
  13. ↑ "Is the Media Industry Prepared for Its Autonomous Future?". www.forbes.com. Retrieved 2021-06-10.
  14. ↑ "Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019". www.mediapost.com. Retrieved 2018-11-15.
  15. ↑ "Why Agencies Are Flocking to Ad-Tech Company Centro's DSP". www.adweek.com. Retrieved 2019-05-21.
  16. ↑ "Podcast:A DSP's Story". www.adexchanger.com. Retrieved 2019-01-03.
  17. ↑ "Centro's DSP enforces app-ads.txt to target authorized ad inventory". www.martech.org. Retrieved 2019-07-30.
  18. ↑ "Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place". www.streetfightmag.com. Retrieved 2015-05-13.
  19. ↑ "Centro's Basis ad platform now shows unified creative-level data across programmatic, search, social & display". www.martech.org. Retrieved 2018-03-01.
  20. ↑ "Mid-Sized Agency Norbella Uses Centro's Updated Platform To Make Life Easier For Its Media Planners". www.adexchanger.com. Retrieved 2017-03-29.
  21. ↑ "Is Happiness the New ROI?". www.forbes.com. Retrieved 2015-09-12.
  22. ↑ "100 Best Medium Workplaces". www.fortune.com. Retrieved 2020-10-16.
  23. ↑ "25 Best Small and Medium Workplaces for Women". www.fortune.com. Retrieved 2020-09-18.
  24. ↑ "Basis Technologies seeks to serve employees looking for a sense of community". www.adage.com. Retrieved 2022-01-24.
  25. ↑ "Chicago firm Centro named Ad Age's top place to work". www.bizjournals.com. Retrieved 2014-11-17.
  26. ↑ "Ad Age's Best Places to Work 2014". www. adage.com. Retrieved 2014-11-17.
  27. ↑ "Best Places to Work No. 1: Centro LLC". www.chicagobusiness.com. Retrieved 2011-04-01.
  28. ↑ "Best Places to Work No. 1: Centro LLC". www.chicagobusiness.com. Retrieved 2012-04-01.
  29. ↑ "BPTW #1: Centro LLC". www.chicagobusiness.com. Retrieved 2013-03-30.
  30. ↑ "Chicago's Best Places to Work 2014: No. 1 Centro". www.chicagobusiness.com. Retrieved 2014-04-04.
  31. ↑ "Great Place to Work's Best Workplaces in Chicago 2021". www.greatplacetowork.com. Retrieved 2021-05-24.
  32. ↑ "Great Place to Work's Best Workplaces in Chicago 2020". www.greatplacetowork.com. Retrieved 2020-05-21.
  33. ↑ "Shawn Riegsecker, 40, founder and CEO, Centro, Chicago". www.chicagobusiness.com. Retrieved 2012-09-22.
  34. ↑ "Shawn Riegsecker of Centro.net - Bootstrapping in America". www.youtube.com/channel/UCLJiSMXJ9K-1AOTqIqdXJgQ. Retrieved 2012-11-05.
  35. ↑ "The Mennonite Ad Guru". www.technori.com. Retrieved 2011-01-31.
  36. ↑ "Centro raises $22.5M in Series A". www.vator.tv. Retrieved 2010-12-31.
  37. ↑ "Centro raises $22.5 million from FTV Capital". www.bizjournals.com. Retrieved 2011-01-04.
  38. ↑ "Centro Secures $22.5M in Series A Financing from Growth Equity Firm FTV Capital". www. ftvcapital.com. Retrieved 2011-01-04.
  39. ↑ "Centro Raises $22M, Expands Sales, Media Buying". www.mediapost.com. Retrieved 2011-01-11.
  40. ↑ "Centro Acquires DSP SiteScout for $40 Million". www.adage.com. Retrieved 2013-11-05.
  41. ↑ "An Ad-Buying Marriage: Toronto's SiteScout Acquired by Centro for $40 Million". www.betakit.com. Retrieved 2013-11-05.
  42. ↑ "With SiteScout Acquisition, Centro Gives Ad Industry the Solution it Needs". www.builtinchicago.com. Retrieved 2013-11-06.
  43. ↑ "SiteScout purchased by Centro in $40M deal". www.marketingdive.com. Retrieved 2013-11-05.
  44. ↑ "After Buying SiteScout For $40M, Centro's Next Grab Will Be A DMP". www.adexchanger.com. Retrieved 2013-11-06.
  45. ↑ "Centro raises $30 million for acquisitions, software development". www.chicagotribune.com. Retrieved 2015-05-20.
  46. ↑ "Centro Reloads with $30 Million in Funding". www.chicagobusiness.com. Retrieved 2015-05-20.
  47. ↑ "Centro raises $30M Series B, puts IPO odds at 50-50". www.builtinchicago.org. Retrieved 2015-05-20.
  48. ↑ "Centro Lands $30M Investment". www.pitchbook.com. Retrieved 2015-05-21.
  49. ↑ "Centro Raises $30 Million Series B Round From Neuberger Berman Private Equity Funds". www.yahoo.com. Retrieved 2015-05-20.
  50. ↑ "Centro Brings Paid Search Into Basis With The Acquisition Of SEM Platform QuanticMind". www.adexchanger.com. Retrieved 2021-02-24.
  51. ↑ "Centro Buys Silicon Valley Startup". www.chicagobusiness.com. Retrieved 2021-02-24.
  52. ↑ "Centro Acquires Paid-Search Ad Platform To Build Into Basis". www.mediapost.com. Retrieved 2021-02-24.
  53. ↑ "Centro acquires California adtech company as it grows to 700 employees". www.bizjournals.com. Retrieved 2021-02-24.
  54. ↑ "Centro Rebrands to Basis Technologies, Adds Market Trends To Offering". www.mediapost.com. Retrieved 2021-10-19.
  55. ↑ "Basis Global Technologies files for $100M IPO". www.seekingalpha.com. Retrieved 2022-01-14.
  56. ↑ "Software provider Basis Global files for a $100 million IPO". www.renaissancecapital.com. Retrieved 2022-01-14.
  57. ↑ "Basis Global Technologies (BASI) Files IPO Registration Statement". www.streetinsider.com. Retrieved 2022-01-14.



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