Be Coyote
| Private | |
| ISIN | 🆔 |
| Industry | Cosmetics |
| Founded 📆 | 2011 |
| Founder 👔 | Ellana Byers |
| Headquarters 🏙️ | , Australia |
Area served 🗺️ | |
| Products 📟 | Vegan mineral makeup, skincare |
| Members | |
Number of employees | |
| 🌐 Website | https://www.becoyote.com |
| 📇 Address | |
| 📞 telephone | |
Be Coyote is an Australian cosmetics brand founded in 2011 by Ellana Byers. Known for its vegan and cruelty-free mineral makeup, the brand is tailored for sensitive and acne-prone skin.
History
Be Coyote was established in 2011 by Ellana Byers as a response to her personal struggles with adult acne and skin sensitivity. After years of experimentation with commercial makeup, Byers created her own formulae to address breakout-prone skin.[1]
One of the flagship products, the Liquid Foundation, underwent over six years of development to balance coverage with skin gentleness.
Products
Be Coyote's product range includes:
- Loose Mineral Foundation
- Liquid Foundation
- BB Cream and Pressed Powder
- Liquid Magic primer
- Bronzer, blush, highlighter, and eyeshadow
- Select skincare products and brushes
All products are vegan and cruelty-free, formulated to be suitable for users with sensitive or acne-prone skin.
Reception
Be Coyote and its founder have received media attention from major publications:
- In Vogue Australia, Ellana Byers commented on the importance of authenticity and founder-led brands in beauty culture.[2]
- In a News.com.au feature, Byers's journey from skin issues to entrepreneurship was highlighted, describing Be Coyote as a "million-dollar brand."
- Female.com.au published an in-depth interview with Byers, exploring the brand's creation, values, and customer loyalty.[3]
Distribution
Be Coyote operates an e-commerce platform shipping within Australia and internationally. The brand is also available through select Australian beauty retailers, salons, and boutique stores.
References
- ↑ "How the founder of natural beauty company Be Coyote turned her skin issues into a million-dollar brand". News.com.au. Retrieved 2025-07-12.
- ↑ "Why an entire generation is obsessed with beauty YouTuber James Charles". Vogue Australia. Retrieved 2025-07-12.
- ↑ "Ellana Byers – Be Coyote Interview". Female.com.au. Retrieved 2025-07-12.
This article "Be Coyote" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Be Coyote. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
