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IndustryTeeth whitening
Founded 📆2014; 6 years ago (2014)
Founders 👔Nik Mirkovic
Alex Tomic
Headquarters 🏙️,
Gold Coast
Area served 🗺️
Number of employees

HiSmile is an Australian teeth whitening and oral hygiene company, founded in 2014 by Nik Mirkovic and Alex Tomic.

Headquartered on the Gold Coast of Australia, the company operates as an e-commerce direct-to-consumer business model through their website.[1]

The company has gained success through its digital strategy in social networks like Instagram.[2] The company had taken in more than AUD $100 million by March 2018 with more than one million total sales.[3]

In October 2017, founders Nik Mirkovic and Alex Tomic were listed on the AFR Rich List with a combined net worth of $46 million AUD.[4] The pair were listed on the Forbes 30 Under 30 Asia list in March 2018.[2]


  1. "Kylie Jenner helped two 20-something best friends turn a few thousand bucks into a $40 million brand". CNBC. 2018-04-10. Retrieved 2018-10-29.
  2. 2.0 2.1 "Meet the Aussie pair who made the 30 Under 30 rich list". The New Zealand Herald. 2018-03-28. Retrieved 2018-10-29.
  3. "How HiSmile scaled from $10 million in revenue to eyeing off $100 million by setting infinite goals". SmartCompany. 2018-03-28. Retrieved 2018-10-29.
  4. "HiSmile founders Nik Mirkovic, 22, and Alex Tomic, 24, debut on 2017 Young Rich List". news.com.au. 2017-10-26. Retrieved 2018-10-29.

External links[edit]

This article "HiSmile" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:HiSmile. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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