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Beeshu, Inc.

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Beeshu, Inc. was an American manufacturer of video game console accessories based in Winter Garden, Florida. The company's president was Don Shulman.[1]

History[edit]

Beeshu was one of the first independent manufacturers of video game console accesories. It was initially based in Middlesex, New Jersey.[2] In June 1990, Beeshu leased 9,300 square feet (860 m2) of office space in the Carter Commerce Center in Winter Garden, Florida. in the transaction, the landlord, Schiefer-Decker Properties, was represented by Rick Erlandson of Realvest Partners.[3]

On July 15, 1993, Beeshu sued Sega and its US subsidiary, Sega of America via a California federal court. Beeshu claimed that it had become the principal accessory manufacturer for Sega's consoles in 1990 and, per the agreement, did not produce accessories for any other client. Beeshu alleged that Sega subsequently used its proprietary information to contract another manufacturer for similar accessories. Beeshu stated that it discovered this in October 1991 and that it caused the company to halt production of its products for Sega, culminating in a loss of sales by September 1992, as retailers began stocking Sega's new accessories in place of Beeshu's. With the lawsuit, Beeshu was seeking US$20 million in lost sales and an additional $10 million in damages.[4]

On February 14, 1994, the Barnett Bank of Central Florida filed a lawsuit against Beeshu at the circuit court in Orlando, alleging that the company had defaulted on a $400,000 loan, with a principal outstanding of $304,927.[1][5] The Barnett Bank was seeking the outstanding payments as well as an additional $2,032.85 in interest.[5] In early 1995, a judge ruled in against Beeshu and ordered the company to pay $330,514. On July 20, 1995, Beeshu filed for liquidation under Chapter 7, Title 11, United States Code, at the time posting $130,095 in assets and $946,602 in debt.[1]

Products[edit]

References[edit]

  1. 1.0 1.1 1.2 "Chapter 7 Filing for Beeshu Inc". The Orlando Sentinel. July 31, 1995. p. 66. Archived from the original on January 31, 2021. Retrieved January 30, 2021 – via Newspapers.com. Unknown parameter |url-status= ignored (help)
  2. "Press Start: Zooming Ahead with Beeshu Joysticks". Electronic Gaming Monthly. No. 1. Sendai Publications. May 1989. p. 13 – via Internet Archive.
  3. Snyder, Jack (June 18, 1990). "Leasing. The law firm of Bogin, Munns & Munns is doubling its space". The Orlando Sentinel. p. 31. Archived from the original on January 31, 2021. Retrieved January 30, 2021 – via Newspapers.com. Unknown parameter |url-status= ignored (help)
  4. Vaughan, Vicki (August 9, 1993). "Beeshu sues Sega Enterprises". The Orlando Sentinel. p. 68. Archived from the original on January 31, 2021. Retrieved January 30, 2021 – via Newspapers.com. Unknown parameter |url-status= ignored (help)
  5. 5.0 5.1 "Loan Dispute. Barnett Bank of Central Florida has filed suit against Beeshu Inc". The Orlando Sentinel. February 21, 1994. p. 76. Archived from the original on January 31, 2021. Retrieved January 30, 2021 – via Newspapers.com. Unknown parameter |url-status= ignored (help)


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