Bernt Ullmann
| Bernt Ullmann | |
|---|---|
| Born | |
| 🏳️ Nationality | American |
| 🎓 Alma mater | Copenhagen Business School |
| 💼 Occupation | CEO, businessman |
| Known for | MESH, Star Branding |
Bernt Ullmann is an American businessman, celebrity and the founding President & CEO of Star Branding (a venture he cofounded with Tommy Hilfiger and Andy Hilfiger), MESH (Music, Entertainment, Sport Holdings), Shop Your Way Brands (a division of Sears Holdings Corp) and Founder and CEO of Celebrity Lifestyle Brands.[1][2][3][4][5][6][dead link][7]
Education[edit]
Ullmann did his BA and a MBA at Copenhagen Business School, Denmark.[1][8]
Career[edit]
Ullmann's early executive career saw him as the Corporate Vice-President of Donna Karan International (1994 to 1998). In 1999, he became the President of FUBU International, founded by Daymond John - a shark on Shark Tank, and served till 2004 while also serving as Managing Director of Coogi.[9][10] Ullmann then joined Kellwood and became President of Phat Fashions, overseeing Russell Simmons' Phat Farm and Kimora Lee Simmons' Baby Phat from 2004 until 2009. He was also the President of New Business Development for Kellwood.[1][11][12][13]
In 2009, Ullmann co-founded Star Branding with Tommy Hilfiger and Andy Hilfiger, where he currently serves as the CEO.[1][9][14]
Star Branding founded MESH (Music, Entertainment & Sport Holdings) in 2010 as a partnership with LF USA (now Global Brands Group), a division of Li & Fung. Li & Fung had a market capitalization of over $20 billion. The start up launched global lifestyle collections for celebrities, such as Jennifer Lopez, Marc Anthony, Rolling Stones, Steven Tyler and partnered with Universal Music Group's Bravado division on launching a rock and roll inspired collection for their roster of artists.[9][15][16][17]
In 2013, Ullmann formed an arrangement with Eddie Lampert, Chairman and CEO of Sears Holdings Corp which allowed Star Branding to become the operator of the group’s Shop Your Way Brands division. Ullmann, as a result, became the CEO of Shop Your Way Brands. Two notable brands, Nicki Minaj and Adam Levine, were launched as a part of this.[18][19][20][21][22]
Ullmann co-founded Celebrity Lifestyle Brands (CLB), a holding and management company that partners with celebrities and influencers, in partnership with Greg Writer and Randy Park in February of 2016.[9][14]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 Interactive, BOSS32. "Star Branding | Home Page". www.starbranding.com. Retrieved 2017-06-29.
- ↑ "BRAVADO AND MUSIC ENTERTAINMENT SPORTS HOLDINGS (MESH) FUSE MUSIC AND FASHION TO CREATE NEW GLOBAL LIFESTYLE BRANDS - UMG". UMG. 2011-05-25. Retrieved 2017-06-29.
- ↑ "Is Adam Levine Kmart's answer to Calvin Klein?". Mail Online. Retrieved 2017-06-29.
- ↑ "PHAT FARM SHIFTS TO GLOBAL STRATEGY; NEW PRESIDENT BERNT ULLMANN SEES GROWTH OPPORTUNITIES AT HOME AND OVERSEAS". 2004-02-23.
- ↑ "Coogi Coogi coup - www.theage.com.au". www.theage.com.au. Retrieved 2017-06-29.
- ↑ http://phymag.com/steven-tyler-lands-fashion-gig/
- ↑ MECLABS, content: MarketingSherpa, design: Scott McDaniel, code: Steve Beger, (5 July 2005). "Celebrity Fashion Ecommerce: How to Improve Conversions - 7 Test Results".
- ↑ "Which Is Correct: an MBA or a MBA? | Synonym". Retrieved 2017-06-29.
- ↑ 9.0 9.1 9.2 9.3 "Meet Bernt Ullmann » Celebrity Lifestyle Brands". Celebrity Lifestyle Brands. Retrieved 2017-06-29.
- ↑ "The Pitch Tank by Angel Investors Network – Offering Entrepreneurs The Opportunity Of A Lifetime". thepitchtank.com. Retrieved 2017-06-29.
- ↑ "Phat Farm And Baby Phat To Produce Urban Hip Hop Clothing For Infants And Toddlers - SoJones". SoJones. 2007-03-22. Retrieved 2017-06-29.
- ↑ "Spotlight: Phat Fashions | License! Global". www.licensemag.com. Retrieved 2017-06-29.
- ↑ Newswire, PR (2013-04-10). "Sears Holdings Establishes New Business Unit Focused On Entertainment-Driven Fashion Brands". TheStreet. Retrieved 2017-06-29.
- ↑ 14.0 14.1 "Adam Levine Is Becoming a Fashion Mogul — Who Knew?!". Retrieved 2017-06-29.
- ↑ "Adam Levine Expands Fashion Line At Kmart With Launch Of Women's Collection | Sears Holdings Corporation". searsholdings.com. Retrieved 2017-06-29.
- ↑ https://www.wsj.com/articles/SB113383303282914717z
- ↑ http://media.abnnewswire.net/media/en/docs/83831-ASX-GCN-450477.pdf
- ↑ "Meet Bernt Ullmann » Celebrity Lifestyle Brands".
- ↑ Telfer, Tori. "Adam Levine's Menswear Collection for Kmart is So Successful that He's Turning to Womenswear". Retrieved 2017-06-29.
- ↑ "Adam Levine Kmart Fashion Line Success". Retrieved 2017-06-29.
- ↑ "Adam Levine's Kmart Clothing Line is a Huge Success - Jewcy". Jewcy. 2013-11-04. Retrieved 2017-06-29.
- ↑ "Adam Levine Expands Fashion Line At Kmart With Launch Of Womens Collection". www.innovativeretailtechnologies.com. Retrieved 2017-06-29.
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