Bibite Polara
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| Private | |
| ISIN | 🆔 |
| Industry | Beverage |
| Founded 📆 | 1953 Modica, Sicily, Italy |
| Founders 👔 | Giuseppe Polara and Carmelo Modica |
| Headquarters 🏙️ | , , Italy |
Area served 🗺️ | worldwide |
Key people | Carmelo Polara, Giuseppe Polara |
| Products 📟 | Soft drinks |
| Members | |
Number of employees | |
| 🌐 Website | www.polara.it |
| 📇 Address | |
| 📞 telephone | |
Bibite Polara or more simply Polara is an Italian beverage company based in Modica (Sicily).
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History[edit]
In 1953, in the historic district of Modica Alta, Giuseppe Polara founded the company with Carmelo Modica and produced the first soft drinks. As years go by, the Modicana company has expanded its distribution slowly from Sicily to the rest of the world.[1][2][3]
The first drink produced was the gassosa that in Sicily was drunk alone or mixed with wine. Giuseppe Polara and Carmelo Modica started in via Roma, in Modica, in 1953, inside a kiosk where drinks were prepared. In the sixties, bottling in glass began, with a mechanical cap. At the end of the seventies, the company employed five employees. It was at the beginning of the following decade that the turning point was registered. First the assumption of all the company shares by Giuseppe Polara, then the entry into the company of his son Carmelo. A generational confrontation that will lead to the expansion of the distribution markets for soft drinks, sodas, spuma, chinotto, orangeade, beyond the borders of the provinces of Ragusa and Syracuse. An investment policy begins that will lead the company to move to a 14,000 square meter plant, which will allow it to go from the then 2400 liters of production per day to 120,000 liters in the 2008.[4]
Production[edit]
Polara is a Sicilian brand of handcrafted juice-based drinks, soft drinks, teas and drinks. At the Modica factory, Polara produces various beverages for both large-scale distribution and horeca.[5] Two production lines, one for glass and the other for Pet, are installed in the company laboratory, which covers over 5 thousand square meters, of which 2500 are intended for the production department.[5] There's also a vintage line from the 1950s, with different bottles and recipes from the classics, and a Bio line born in 2019.[6][7] The production of citrus drinks is carried out with Sicilians, such as Sicilian red oranges IGP, lemons from Syracuse IGP, blond oranges from Ribera PDO, with water of Hyblaean Mountains.[8][3]
Products[edit]
The range is varied, among the products there are also the Red Aranciata and the Aranciata of blond oranges, Gassosa, Lemonade, the Spuma and the Chinotto. And again Tonic water, Cedrata, the particular drink with Green Mandarin orange and that with Mandarin and Lemon and a drink with Pomegranate.[9] Polara soft drinks have an above average percentage of fruit juice (12%), with a scale ranging from 15% to 22%.[3]
Polara is also the owner of the historic Palermo brand "Partanna", born in 1890.[10]
Distribution[edit]
Polara drinks, especially some upper lines, are distributed on parts of the world.[8][3] Polara drinks are present in over 20 countries around the world with a turnover of 70% achieved in the domestic market, while 30% in the United States, Canada, Japan, Korea, China, France, Germany and Northern European countries.[5]
Awards[edit]
- "Taste of the year 2014" award.[11]
- "Italianfood.net Award 2019", Cologne (Germany).[12]
References[edit]
- ↑ italianprivatelabel.com (ed.). "Bibite Polara Srl".
- ↑ membrapol.it (ed.). "Pavimentazione industriale per Polara Bibite in Sicilia" (in italiano).
- ↑ 3.0 3.1 3.2 3.3 "Agrumi siciliani biologici nelle nuove bibite Polara" (in italiano). 18 December 2018.
- ↑ ragusanews.com, ed. (May 27, 2009). "Bibite Polara. Storia della Gassosa" (in italiano).
- ↑ 5.0 5.1 5.2 freshplaza.it, ed. (6 June 2018). "Polara, il mondo dei soft drink d'eccellenza a base di agrumi siciliani certificati DOP e IGP" (in italiano).
- ↑ guidasicilia.it, ed. (13 December 2019). "Nasce "Bio Sicilia", la nuova linea di bibite biologiche Polara" (in italiano).
- ↑ natfood.it (ed.). "Food & Drink Polara".
- ↑ 8.0 8.1 freshplaza.it, ed. (6 Jun 2018). "Polara, il mondo dei soft drink d'eccellenza a base di agrumi siciliani certificati DOP e IGP" (in italiano).
- ↑ foodandtec.com, ed. (31 January 2017). "Bibite Polara fa "Le Selezioni"" (in italiano).
- ↑ quntastories.it, ed. (June 21, 2019). "La serie A della gassosa è in Sicilia" (in italiano).
- ↑ beverfood.com, ed. (16 October 2014). "Le BIBITE POLARA conquistano il premio "Sapore dell'Anno 2014"" (in italiano).
- ↑ foodweb.it, ed. (11 March 2019). "Tutti i vincitori dei Quality Award e Pet Award 2019" (in italiano).
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