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Big Cartel

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Big Cartel
File:Big Cartel Logo.svg
Founded 📆October 4, 2005; 18 years ago (2005-10-04) in Salt Lake City, Utah, United States[1][2]
Founders 👔
  • Matt Wigham (CEO)
  • Eric Turner
Headquarters 🏙️, ,
Area served 🗺️
Revenue🤑 US$10.3 million (2017)[4]
Number of employees
34 (2017)
📇 Address
📞 telephone

Big Cartel is an American software company building a platform to help artists sell their work online.[2] The company was founded in 2005 and is headquartered in Salt Lake City, UT. In 2018, the company was named to the Forbes Small Giants list of standout small businesses across America.[4]


Big Cartel was founded by Matt Wigham and Eric Turner in 2005.[4] As a musician and web developer, Wigham originally wanted to create a way to sell his own band's merchandise online. Turner, a fellow experienced developer who had collaborated with Wigham in the past, soon joined him and together they set out to create an easier and more affordable way for all bands and record labels to sell their work on the Internet.[2][5]

Since 2005, the platform has expanded to support all types of creators, from fashion designers to bakers, to start their own customizable online shop and sell their work.[2][6][7] By 2018, the platform had nearly a million clients,[8] garnered over $2.4 billion in sales to artists, and was named in Forbes' list of America's Best Small Companies.[4]


Big Cartel's platform is noted for its emphasis on simplicity.[9][10][11] The platform can be accessed with both a website and an iOS app.[12]

Third Party App Integration[edit]

Big Cartel offers integration with third party applications, including MailChimp,[13] Zapier,[14] ShipStation,[15] and Printful.[16][11]


  1. "A Decade of Big Cartel". Big Cartel's Workshop. Retrieved 2018-07-16.
  2. 2.0 2.1 2.2 2.3 Ankeny, Jason (2011-03-22). "Big Cartel: An Etsy-Style Marketplace for Bands and Artists". Entrepreneur. Retrieved 2018-07-16.
  3. "Big Cartel | Crunchbase". Crunchbase. Retrieved 2018-07-16.
  4. 4.0 4.1 4.2 4.3 "Small Giants". Forbes. Retrieved 2018-08-07.
  5. "Issue 6 — Offscreen Magazine". Retrieved 2018-10-13.
  6. "Matt Wigham - Co-Founder of Big Cartel". Story Riot. Retrieved 2018-08-07.
  7. "Build an Online Shop: Design and Launch Your Own Big Cartel Store | Kate Miss | Skillshare". Skillshare. Retrieved 2018-10-13.
  8. "Big Cartel Review 2018 | Reviews, Ratings, Complaints". Merchant Maverick. Retrieved 2018-09-15.
  9. "Big Cartel Reviews: Is BigCartel the Best Ecommerce Platform for You?". Ecommerce Platforms. 2014-06-26. Retrieved 2018-10-13.
  10. "Top 3 Sites For Independent Artists Who Want To Sell Merch". hypebot. Retrieved 2018-10-13.
  11. 11.0 11.1 "How to Start a Big Cartel Website". 2016-04-12. Retrieved 2018-10-13.
  12. "‎Big Cartel". App Store. Retrieved 2018-09-15.
  13. "MailChimp for Big Cartel". MailChimp. Retrieved 2018-07-16.
  14. Zapier. "Big Cartel Review: Pricing, Features and Alternatives". Zapier. Retrieved 2018-07-16.
  15. "Big Cartel and ShipStation Now Integrated!". ShipStation. 2015-09-22. Retrieved 2018-07-16.
  16. "Big Cartel Drop Shipping Integration | Printful". Printful. Retrieved 2018-07-16.

External Links[edit]


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