Big Rock Creative

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Big Rock Creative
ISIN🆔
IndustryEntertainment
Founded 📆April 1, 2020 (2020-04-01)
Founders 👔
  • Athena Demos
  • Greg Edwards
  • Doug Jacobson
Headquarters 🏙️, ,
United States
Area served 🗺️
Members
Number of employees
🌐 Websitebigrockxr.com
📇 Address
📞 telephone

Big Rock Creative is an event production company, founded in 2020 by Greg Edwards, Athena Demos, and Doug Jacobson for the purpose of creating virtual entertainment events. Big Rock Creative's first event produced was BRCvr, a virtual version of the annual, in-person Burning Man event which was canceled in 2020 due to the COVID-19 pandemic.

BRCvr[edit]

BRCvr was one of the eight official virtual multiverses[1] created for Burning Man participants in lieu of a physical event in 2020. In keeping with the traditional principles and culture of Burning Man,[2] Big Rock Creative invited veteran participants, known as "Burners" to contribute to the creation of BRCvr.[3] Participant contributions included virtual art, virtual structures,[4] theme camp worlds, as well as live talks, classes and performances hosted within the many interconnected worlds of BRCvr.[5] The result was a week of virtual events that united seasoned Burners, and many first-timers, in celebration.[6]

After the completion of the official Burning Man events held in BRCvr during the event week of August 30 to September 6, 2020,[7] Big Rock Creative moved on to produce other immersive entertainment events, like social mixer events for WonderCon[8] and SXSW. In early 2021, Big Rock Creative received industry recognition for BRCvr with an Innovation Award from the Producers Guild of America.

Platform[edit]

The team at Big Rock Creative primarily uses AltspaceVR, a division of Microsoft, as the venue for their virtual events.[9] They also regularly stream live performances into viewing screens within AltspaceVR worlds.

AltspaceVR is a 3D immersive application designed to be accessed via a headset device such as Oculus Quest. Additionally, there are 2D versions of the AltspaceVR app created for PC[10] and Mac users. The team at Big Rock Creative works closely with the people of Microsoft to further development and improve user experience within AltspaceVR. The Mac compatible app for AltspaceVR was created at the request of Big Rock Creative specifically for the BRCvr event.[11]

Notables[edit]

Events[edit]

Year Event
2021 BRCvr 2021, recognized Burning Man experience
2021 Red carpet premier with celebrities Jennifer Hudson and Daisy Ridley for Baba Yaga, by Baobab Studios
2020 Virtual concert with rapper Pitbull
2020 BRCvr, official virtual Burning Man universe

Awards[edit]

Year Award
2021 Hermes Creativity Award, Platinum level
2021 Producers Guild of America, Innovation Award
2021 Aurea Award for Creativity
2020 No Proscenium Audience Choice Award for Best VR Experience

References[edit]

  1. Burning Man Project (July 2, 2020). "New Universes Discovered in the Burning Man Multiverse!". Burning Man Journal.
  2. Samson, Pete (September 2, 2020). "Connecting in the Virtual Dust". Mr Feelgood.
  3. Matney, Lucas (August 12, 2020). "Digitizing Burning Man, How indie developers are re-imagining social apps to save the iconic off-the-grid event". TechCrunch.
  4. Fairs, Marcus (June 4, 2020). "Join a virtual-reality tour of Arthur Mamou-Mani's Catharsis amphitheatre on Monday 8 June". Dezeen.
  5. Rubin, Peter (September 20, 2020). "Covid Snuffed Out Burning Man—but the Festival Goes On in VR". Wired.
  6. CBS San Francisco (August 30, 2020). "Burning Man 2020 Goes All-In On Virtual Reality With 'Multiverse'". CBS San Francisco.
  7. Brady, Sasha (August 11, 2020). "Burning Man 2020 moves to the 'multiverse' - what this means for fans". Lonely Planet.
  8. Kit, Borys (March 26, 2021). "Golden Apple Launches Virtual Reality Space for WonderCon Panels, Mixers". The Hollywood Reporter.
  9. Taylor, Chris (September 2, 2020). "Burning Man 2020 is buggy and fun as hell". Mashable.
  10. Blazenhoff, Rusty (August 24, 2020). "The Burning Man Multiverse is on Like Donkey Kong". Boing Boing.
  11. Scoble, Robert (September 7, 2020). "Virtual Burning Man kickstarts Microsoft's social VR efforts, what it means for Facebook's new Horizon". LinkedIn.

External links[edit]


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