Deutsch LA
 | |
| Advertising agency | |
| ISIN | 🆔 |
| Industry | Advertising, marketing, public relations |
| Predecessor | Deutsch Inc. |
| Founded 📆 | Los Angeles, CA (1995)[1] |
| Founder 👔 | |
| Headquarters 🏙️ | , Los Angeles, CA , USA |
Area served 🗺️ | |
Key people | Kim Getty, CEO |
| Members | |
Number of employees | |
| Parent | Interpublic Group of Companies, Inc. |
| Subsidiaries | Deutsch Music[2] |
| 🌐 Website | deutschla |
| 📇 Address | |
| 📞 telephone | |
Deutsch LA is a Los Angeles, CA-based advertising agency that was opened by New York City-based Deutsch Inc. in 1995. It became a standalone agency in October 2020 when parent Deutsch split into two agencies, Deutsch LA and Deutsch NY.[3] Its CEO is Kim Getty.
History[edit]
Deutsch LA's first office was opened in 1995 by parent Deutsch, Inc., an agency with roots going back to 1969.[1]
In Fall of 2014, Deutsch LA launched its DLAtino practice, focused on Hispanic marketing.[4]
In 2015, former Deutsch LA CEO Mike Sheldon was promoted to Deutsch North America CEO and chairman, after joining in 1997.[5] Kim Getty became president of Deutsch LA, after joining the agency in 2003.[1]
In 2016, Deutsch LA launched a branded entertainment department, DeutschMusic, signing Grammy-nominated artist Charlie Puth.[2]
In October 2020, Deutsch Inc. split into two separate corporate entities and began doing business as Deutsch LA and Deutsch NY.[3]
Operations[edit]
Deutsch LA is based in the Silicon Beach area of Playa Vista, California. The agency also operates Steelhead Productions, a video production company that creates television commercials, digital branded content, and episodic entertainment.[6]
The agency focuses on entertainment, tech and culture.[3]
Some of its notable clients have included Taco Bell, PetSmart and Volkswagen.[7][8] In 2022, NerdWallet hired Deutsh LA as its lead creative agency.[9]
Notable campaigns[edit]
AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011. The ad featured a child in a Darth Vader suit.[10] The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.[11] The spot was nominated for an Emmy Award.[12]
Deutsch produced two live commercials for client Target Corporation during the Grammys alongside musicians Imagine Dragons[13] and Gwen Stefani,[14] marking the first live commercial-break concert[15] and the first live music video[16] respectively.
Deutsch created TacoBot, an artificially intelligent chatbot for placing orders and specifying pickup at local Taco Bell restaurants via Slack.[17][18]
Awards[edit]
In 2012, while still part of Deutsch, Inc, Deutsch LA won advertising organization The One Club's Gold Pencil award in the Interactive category for its spot Michael, promoting Sony's PlayStation 3.[19] In 2013, the agency was named by Ad Age as its Creativity Innovator of the Year.[20]
References[edit]
- ↑ 1.0 1.1 1.2 "Q&A: Deutsch's Kim Getty on Los Angeles' Growth, Creative Community and Earthquakes". Adweek. October 9, 2016. Retrieved May 5, 2021.
- ↑ 2.0 2.1 "DeutschMusic Signs Grammy-Nominated Pop Singer Charlie Puth". Ad Age. January 20, 2016. Retrieved June 12, 2021.
- ↑ 3.0 3.1 3.2 "Deutsch Splits New York and Los Angeles Offices Into Separate Agencies". Adweek. October 29, 2020. Retrieved June 12, 2021.
- ↑ "Deutsch LA steps up focus on Hispanic marketing". Campaign Live. July 9, 2020. Retrieved June 12, 2021.
- ↑ "Mike Sheldon Elevated To NA CEO At Deutsch". Mediapost. January 15, 2015. Retrieved June 12, 2021.
- ↑ "Steelhead Productions in Playa Vista, California". Architect Magazine. December 6, 2018. Retrieved June 12, 2021.
- ↑ "Deutsch LA closes office and will consolidate at agency's Steelhead production facilities". Campaign. August 5, 2020. Retrieved June 12, 2021.
- ↑ "How Deutsch L.A. Snared Plum VW Account". Ad Age. October 26, 2009. Retrieved June 12, 2021.
- ↑ "NerdWallet hires Deutsch LA as its lead creative agency". 4 February 2022.
- ↑ "10 Best commercials of 2011". AdWeek. 2011.
- ↑ ""The Force"- AICP Show". AICP. 2011.
- ↑ "Emmy nominated commercials -- the year's best". EW.com. Retrieved 2021-04-20.
- ↑ Coffee, Patrick. [1] AdWeek, February 9, 2015.
- ↑ Lenker, Margaret. [2] Variety, February 15, 2016.
- ↑ Homonoff, Howard. [3] Forbes, February 18, 2015.
- ↑ Lynch, Joe. [4] Billboard, February 10, 2016.
- ↑ Peterson, Tim. [5] Marketing Land, April, 2016.
- ↑ Finley, Klint. [6] Wired, April 7, 2016.
- ↑ "Michael". One Club. Retrieved June 12, 2021.
- ↑ "Creativity Innovators Of The Year 2013: Deutsch L.A." Ad Age. January 16, 2014. Retrieved June 12, 2021.
External links[edit]
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