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Deutsch LA

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Deutsch LA
Advertising agency
ISIN🆔
IndustryAdvertising, marketing, public relations
PredecessorDeutsch Inc.
Founded 📆Los Angeles, CA (1995)[1]
Founder 👔
Headquarters 🏙️,
Los Angeles, CA
,
USA
Area served 🗺️
Key people
Kim Getty, CEO
Members
Number of employees
ParentInterpublic Group of Companies, Inc.
SubsidiariesDeutsch Music[2]
🌐 Websitedeutschla.com
📇 Address
📞 telephone

Deutsch LA is a Los Angeles, CA-based advertising agency that was opened by New York City-based Deutsch Inc. in 1995. It became a standalone agency in October 2020 when parent Deutsch split into two agencies, Deutsch LA and Deutsch NY.[3] Its CEO is Kim Getty.

History[edit]

Deutsch LA's first office was opened in 1995 by parent Deutsch, Inc., an agency with roots going back to 1969.[1]

In Fall of 2014, Deutsch LA launched its DLAtino practice, focused on Hispanic marketing.[4]

In 2015, former Deutsch LA CEO Mike Sheldon was promoted to Deutsch North America CEO and chairman, after joining in 1997.[5] Kim Getty became president of Deutsch LA, after joining the agency in 2003.[1]

In 2016, Deutsch LA launched a branded entertainment department, DeutschMusic, signing Grammy-nominated artist Charlie Puth.[2]

In October 2020, Deutsch Inc. split into two separate corporate entities and began doing business as Deutsch LA and Deutsch NY.[3]

Operations[edit]

Deutsch LA is based in the Silicon Beach area of Playa Vista, California. The agency also operates Steelhead Productions, a video production company that creates television commercials, digital branded content, and episodic entertainment.[6]

The agency focuses on entertainment, tech and culture.[3]

Some of its notable clients have included Taco Bell, PetSmart and Volkswagen.[7][8] In 2022, NerdWallet hired Deutsh LA as its lead creative agency.[9]

Notable campaigns[edit]

AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011. The ad featured a child in a Darth Vader suit.[10] The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.[11] The spot was nominated for an Emmy Award.[12]

Deutsch produced two live commercials for client Target Corporation during the Grammys alongside musicians Imagine Dragons[13] and Gwen Stefani,[14] marking the first live commercial-break concert[15] and the first live music video[16] respectively.

Deutsch created TacoBot, an artificially intelligent chatbot for placing orders and specifying pickup at local Taco Bell restaurants via Slack.[17][18]

Awards[edit]

In 2012, while still part of Deutsch, Inc, Deutsch LA won advertising organization The One Club's Gold Pencil award in the Interactive category for its spot Michael, promoting Sony's PlayStation 3.[19] In 2013, the agency was named by Ad Age as its Creativity Innovator of the Year.[20]

References[edit]

  1. 1.0 1.1 1.2 "Q&A: Deutsch's Kim Getty on Los Angeles' Growth, Creative Community and Earthquakes". Adweek. October 9, 2016. Retrieved May 5, 2021.
  2. 2.0 2.1 "DeutschMusic Signs Grammy-Nominated Pop Singer Charlie Puth". Ad Age. January 20, 2016. Retrieved June 12, 2021.
  3. 3.0 3.1 3.2 "Deutsch Splits New York and Los Angeles Offices Into Separate Agencies". Adweek. October 29, 2020. Retrieved June 12, 2021.
  4. "Deutsch LA steps up focus on Hispanic marketing". Campaign Live. July 9, 2020. Retrieved June 12, 2021.
  5. "Mike Sheldon Elevated To NA CEO At Deutsch". Mediapost. January 15, 2015. Retrieved June 12, 2021.
  6. "Steelhead Productions in Playa Vista, California". Architect Magazine. December 6, 2018. Retrieved June 12, 2021.
  7. "Deutsch LA closes office and will consolidate at agency's Steelhead production facilities". Campaign. August 5, 2020. Retrieved June 12, 2021.
  8. "How Deutsch L.A. Snared Plum VW Account". Ad Age. October 26, 2009. Retrieved June 12, 2021.
  9. "NerdWallet hires Deutsch LA as its lead creative agency". 4 February 2022.
  10. "10 Best commercials of 2011". AdWeek. 2011.
  11. ""The Force"- AICP Show". AICP. 2011.
  12. "Emmy nominated commercials -- the year's best". EW.com. Retrieved 2021-04-20.
  13. Coffee, Patrick. [1] AdWeek, February 9, 2015.
  14. Lenker, Margaret. [2] Variety, February 15, 2016.
  15. Homonoff, Howard. [3] Forbes, February 18, 2015.
  16. Lynch, Joe. [4] Billboard, February 10, 2016.
  17. Peterson, Tim. [5] Marketing Land, April, 2016.
  18. Finley, Klint. [6] Wired, April 7, 2016.
  19. "Michael". One Club. Retrieved June 12, 2021.
  20. "Creativity Innovators Of The Year 2013: Deutsch L.A." Ad Age. January 16, 2014. Retrieved June 12, 2021.

External links[edit]


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