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Bina Rao

From EverybodyWiki Bios & Wiki

Bina Rao is an Indian textile designer, handloom revivalist and co‑founder of the Hyderabad-based design studio and natural dye enterprise Creative Bee.[1][2][4][5] She works extensively with eco‑friendly, naturally dyed handloom textiles, trains rural artisans and women weavers, and has presented collections at events such as Laksmé Fashion Week Winter/Festive 2016.[1][5][10][11][16] Rao has served on advisory committees of the Ministry of Textiles, Government of India, and on boards and committees of design and craft institutions, and has been reported to be a member of the World Crafts Council and the World Handicrafts Council.[1][5][8][9][16]

Early life and education

Rao was born in Dhamdachi village in Valsad district, Gujarat, into the family of mango grower Manibhai Desai, who is described as a distant relative of former prime minister Morarji Desai.[1] She has been described as growing up in a household influenced by Gandhian ideas and early exposure to khadi and rural India.[1][5] Rao graduated in fine arts from the Maharaja Sayajirao University of Baroda (MSU) and studied textile design in the Advanced Entry Programme at the National Institute of Design (NID), Ahmedabad, between 1981 and 1983.[1][5]

She later married painter K. Siva Kesava Rao, a fellow graduate of MSU and a design student associated with NID, and moved to Hyderabad.[1][5]

Career

In 1996 Rao and her husband founded Creative Bee, a design studio and natural dye and textile manufacturing company based in Hyderabad.[1][5] The studio develops hand‑made and naturally dyed fabrics for fashion and home furnishings, with in‑house facilities for designing, production and marketing.[1][4][5] Creative Bee's processes emphasise hand‑spun yarns, vegetable dyes and minimal use of electricity; its dyeing, printing, steaming and finishing have been reported to be carried out by hand, with dye waste converted into manure on an organic dye farm on the outskirts of the city.[1][5]

The enterprise operates a natural dye farm and research and production facility outside Hyderabad, where Rao and her team cultivate dye‑bearing plants and work with techniques such as block printing and hand‑painted Kalamkari.[3][4][5] According to coverage of experiential tours, the Creative Bee farm has attracted international textile students and visitors interested in Indian textile crafts, with reports of hands‑on experiences in techniques such as ikat weaving and batik.[4][14] A profile in India Today notes that designers including Tarun Tahiliani and Sabyasachi Mukherjee source handloom fabrics from Creative Bee, and that actor Shabana Azmi is among the customers who buy its hand‑woven silk and cotton saris and stoles in Kalamkari and Ajrak prints, as well as contemporary garments made with natural dyes and ahimsa silk.[4][12]

Rao has been described as a "votary of eco‑friendly dyed textiles" and a "weaves revivalist" for her efforts to promote natural dyes and traditional skills in contemporary markets.[1][8] Reports state that Creative Bee provides work or training to several hundred rural artisans, with figures ranging from more than 400 to at least 700 weavers and craft workers across different regions.[1][5][8] She has been listed alongside other Hyderabad‑based designers in features on the city's fashion scene.[13]

In addition to her studio work, Rao has served as an adviser on state and central government projects and committees under the Ministry of Textiles, including selection committees for the National Awards and Sant Kabir Awards for handloom weavers and membership of the All India Handloom Board.[1][5][8][16] A speaker profile for an India SME Forum convention describes her as having served on the Governing Council of NID Amaravati–Vijayawada, as a senior consultant for United Nations projects in East Africa, as an advisory committee member of the Association of Designers of India (ADI) Hyderabad chapter, and as a mentor for a green fashion consortium linked to the School of Fashion Technology (SOFT) in Pune.[16] The same profile and news reports state that she has been a member of the World Crafts Council and the World Handicrafts Council.[8][9][16]

Work and design approach

Rao's design practice focuses on natural dyes, handloom weaves and the reinterpretation of traditional Indian textile techniques for contemporary use.[1][2][5][12] At Creative Bee's natural dye farm near Hyderabad, she has experimented with extracting shades of yellow and other colours from jackfruit wood, marigold flowers, myrobalan gallnuts and turmeric root for use in textiles produced for the fashion trade.[3] Her work has discussed the environmental and health impacts of synthetic dyes and promoted organic cultivation of dye‑bearing plants.[3][5]

Collections developed under her direction have drawn on regional and historical textile traditions. She has worked with Telia Rumal, a double ikat weave from Andhra Pradesh, alongside Central Asian ikats to create contemporary silhouettes and machine‑washable garments marketed as "New Ikat".[4] For another collection, titled "Tree of Life", Rao collaborated with Kalamkari artisans from Srikalahasti to recreate large hand‑painted textiles based on late 18th and early 19th century museum pieces from the Coromandel Coast; she has also lectured on this subject at museums and textile symposia.[5] Media coverage of her store highlights hand‑woven silk and cotton saris, stoles and unstitched fabrics in Kalamkari, Ajrak and Creative Bee's "jalebi" spiral pattern, as well as contemporary skirts and evening dresses in ahimsa silk dyed with organic, farm‑grown dyes.[4][12]

Rao's designs have been described in media coverage as eco‑friendly and rooted in handloom traditions while being styled for urban and international consumers.[1][4][5][12][11] Journalistic accounts highlight Creative Bee's use of block printing, hand painting, natural‑dye Kalamkari and hand‑woven silks in both apparel and home textiles.[1][5][11][12][14]

Public engagements

Rao has participated in a range of training and outreach projects in India and abroad. In 2010 she presented a paper titled "The Sacred Yellow" at the Textile Society of America's 12th Biennial Symposium in Lincoln, Nebraska, discussing natural yellow dyes and their application in contemporary textile production.[3]

She has led or hosted capacity‑building programmes for weavers and designers. As part of the Supporting Indian Trade and Investment for Africa (SITA) initiative managed from the United Nations' Geneva office, Rao served as an independent senior consultant to initiate handloom programmes and training, while her husband worked on dyeing and skill‑building.[6] A ten‑day workshop at Creative Bee's dye farm in Hyderabad brought together twelve participants, including researchers, trainers and weavers from Ethiopia, Kenya, Tanzania and Uganda, with the stated aim of creating livelihoods and raising awareness about handloom and handmade products.[6]

In India, Creative Bee has been involved in United Nations‑aided craft‑training projects and collaborations with government agencies and non‑governmental organisations.[2][5][7][18] In Telangana, Rao has directed programmes to train women weavers under the "Disha" initiative, supported by UNDP, IKEA Foundation and state partners, which aim to help women access direct markets and improve production quality.[7][18][19] Reports indicate that training modules held in districts such as Yadadri, Nalgonda, Warangal and Siddipet have covered topics including product development, safe use of dyes that meet international standards, quality control and entrepreneurship, with an overall target of reaching around 2,000 women weavers.[7][18][19] A feature in The Hans India describes how women weavers from Pochampalli and Koyalagudem were trained to engage in direct sales and to connect with designers and companies interested in corporate social responsibility partnerships.[19]

Rao has also been active in industry education. In 2020 she announced a series of "Finishing Boot Camps in fashion and textiles" organised by Creative Bee in Hyderabad to help recent fashion and design graduates acquire practical skills in production, sourcing, dye and yarn selection, enterprise management and sustainable or "slow" fashion.[7] She has argued that academic curricula often leave graduates ill‑prepared for the technical and business aspects of working with mainstream and eco‑friendly textile production.[7] In 2024 the National Institute of Fashion Technology campus in Hyderabad listed her as a guest of honour at its graduation show, describing her as "Designer and Founder of Creative Bee".[15]

As an advocate for the handloom sector, Rao has publicly commented on policy issues such as taxation and exports. In 2015 and 2021, speaking at events related to National Handloom Day and the "Weave India" campaign in Hyderabad, she urged the government to reconsider taxes on raw materials and finished handloom products and called for simpler procedures at foreign trade offices to facilitate exports.[8][9] She has been quoted as stating that she recommended the establishment of National Handloom Day to the central government and has expressed satisfaction that it is now widely observed.[8][9]

Selected works and exhibitions

Rao's work has been presented at fashion weeks, exhibitions and academic forums.

  • In August 2016 she showed a collection titled "Nuovo‑eco‑classic" at Laksmé Fashion Week Winter/Festive in Mumbai, featuring contemporary silhouettes for women and men in raw silk and other hand‑woven fabrics, with hand‑painted Kalamkari in a Chintz style and natural‑dye block printing.[10][11][16] The collection drew inspiration from the colour palette of Dutch painter Rembrandt and from cinematic depictions in Troy and Mughal‑e‑Azam.[11] Vogue India and other fashion media carried images from the show.[10][11][16]
  • Rao has developed thematic collections such as "Tree of Life", based on historic Kalamkari hangings from the Coromandel Coast, recreated in collaboration with artisans from Srikalahasti.[5]
  • Her paper "The Sacred Yellow", presented at the Textile Society of America symposium in 2010, documented the symbolism of yellow in Asian cultures and contemporary applications of natural yellow dyes in textiles produced at her farm near Hyderabad.[3]

References

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External links


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  1. "Votary of eco-friendly dyed textiles". The Times of India. 19 September 2012. Retrieved 31 December 2025.
  2. Sangeetha Devi Dundoo (16 October 2024). "How a Hyderabad firm helps design lifestyle products from water hyacinth fibres". The Hindu. Retrieved 31 December 2025.
  3. Bina Rao (2010). "THE SACRED YELLOW". Textile Society of America: Symposium Proceedings. Textile Society of America. Retrieved 31 December 2025.
  4. "Style files - To dye for: Creative Bee". India Today. October 2011. Retrieved 31 December 2025.
  5. "Mixing the Right Textures and Colours". The New Indian Express. 10 September 2014. Retrieved 31 December 2025.
  6. "On a natural route". Deccan Chronicle. 3 January 2018. Retrieved 31 December 2025.
  7. "Creative Bee's fashion boot camps in Hyderabad". The Hindu. 6 January 2020. Retrieved 31 December 2025.
  8. "Government urged to look at tax imposed on handloom". The Hans India. 16 May 2021. Retrieved 31 December 2025.
  9. "After Yoga, it's Handloom Day in the works". Deccan Chronicle. 28 July 2015. Retrieved 31 December 2025.
  10. "Bina Rao at Lakmé Fashion Week winter/festive 2016". Vogue India. 2016. Retrieved 31 December 2025.
  11. "LFW W/F 2016: Past meets present". The Hindu. September 2016. Retrieved 31 December 2025. |section= ignored (help)
  12. "Style files - To dye for: Creative Bee". India Today. October 2011. Retrieved 31 December 2025.
  13. "They design, so they are". The Hindu. 2010. Retrieved 31 December 2025. |section= ignored (help)
  14. "Fashion and Accessories - a Collection of Resources". NICEORG. Retrieved 31 December 2025.
  15. "NIFT Hyderabad Graduation Show 2024". National Institute of Fashion Technology. Retrieved 31 December 2025.
  16. "Shakti Women Entrepreneur's National Convention 2019 - Speakers". India SME Forum. Retrieved 31 December 2025.