Biotique
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 | |
| Private | |
| ISIN | 🆔 |
| Industry | Personal care, Cosmetics, Ayurveda, skincare, haircare, bodycare |
| Founded 📆 | 1992 |
| Founder 👔 | Vinita Jain |
| Headquarters 🏙️ | , Noida, UP , India |
Area served 🗺️ | |
| Members | |
Number of employees | |
| Parent | Bio Veda Action Research Pvt. Ltd. |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Bio Veda Action Research company is a Consumer Goods and Personal Care company focused on Ayurvedic Products and Indian traditional medicine, founded by Ms. Vinita Jain in 1992 and headquartered in Delhi NCR.[1][2][3][4][5]
Biotique is available Pan India and 60 countries across the globe. The company has 2000 stores and more than 100,000 multi-brand outlets throughout India till 2019.[6][7]
History[edit]
Biotique was founded by Vinita Jain in 1992. Vinita Jain grew up in Kolkata and was a frequent visitor to her grandparent’s plantations in the hills of Assam and Darjeeling.[8] This is where she learnt the ancient science of Ayurveda, from Sanskrit texts in Samhitas. Her first lessons were from the "Himalayan gurus" who dwelt in the caves of her family’s tea estates. She helped her family and their gurus plant medicines at home and supplying them to workers, as there was no hospital nearby. The nearest hospital back then was 500 miles away.[9][10][11]
She did her bachelors from University of Delhi and then her masters from Stanford University and after her education in marketing and biotechnology, she combined all her childhood knowledge of the ancient Vedas and founded Biotique.[12][13]
The company has supported its expansion through internal accruals.[12] With revenue increasing 40–45% annually. The company is valued at $1.5 billion for financial year ended 2017. Its R&D investments were Rs. 450 crore over the last few years.[14][15][16]
References[edit]
- ↑ "'I love Apple devices': Vinita Jain, Chairman, Biotique". Financialexpress.
- ↑ "Biotique To Invest Rs 450 Crore On India Expansion". Businessworld.
- ↑ "The Queen Of Herbs Vinita Jain, founder of Biotique & Inspiring Indian woman Entrepreneur". Suger Mint. 27 July 2022.
- ↑ "Shehnaaz Gill posts new video, fans say 'we are with you'". The Indian Express. 15 November 2021.
- ↑ "Sara Ali Khan shows 'Real is really beautiful' in Biotique's latest ad - ET BrandEquity". ETBrandEquity.com.
- ↑ "How Biotique's Digital Business is Growing by Over 120 per cent Y-o-Y?". Indian Retailer.
- ↑ "Biotique to invest Rs 200 cr for doubling capacity - ET Retail". ETRetail.com.
- ↑ Sangwan, Sujata. "Beauty And Biotech". BW Businessworld.
- ↑ "From rituals to riches? - ET BrandEquity". Economic Times.
- ↑ Singal, Aastha (19 September 2019). "Biotique is Testimony to Building a Brand without Traditional Marketing". Entrepreneur.
- ↑ "10 Best Body Lotions for all Skin Types in India (November 2022)- Buyer's Guide". The New Indian Express.
- ↑ 12.0 12.1 "She learned the science of ayurveda from her gurus, and set up Biotique, a revolutionary brand: Meet the Beauty Queen, Vinita Jain – Outlook Business WoW". Outlook Business.
- ↑ Sharma, Ravi Teja. "It's a four-step process to stress-free life: Vinita Jain". The Economic Times.
- ↑ "We don't sell products; we offer solutions, says founder chairperson of Biotique". Financialexpress.
- ↑ "Biotique's Vinita Jain: The Art of Blending Ancient Science with Modern Biotechnology". Knowledge at Wharton.
- ↑ "Lotus Herbals picks up minority stake in D2C beauty brand Conscious Chemist". VCCircle.
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