Black 17 Media
| Black 17 Media | |
|---|---|
| Founded | 2015 |
| Status | Active |
| Distributor(s) | The Orchard |
| Genre | Phonk, electronic, hip hop, alternative rock |
| Country of origin | United States |
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Black 17 Media (stylized as Black17media) is an independent record label and music publishing company founded in 2015. The company works with artists across multiple genres, including phonk, electronic dance music, hip-hop, and alternative rock.
History
Black 17 Media was founded in 2015 by Tyler Blatchley, Jacob Houstle, and Bryan Hubert. The company has focused on digital music distribution and artist development, particularly through streaming platforms and social media.
The label has been referenced in music industry publications in connection with the promotion of emerging artists and viral music trends.[1][2]
Operations
Black 17 Media provides services related to music distribution, publishing administration, and marketing. Its business model includes flexible agreements that allow artists to retain ownership of their recordings.[3]
The company has a distribution and publishing administration partnership with The Orchard, a subsidiary of Sony Music Entertainment.[4]
Artists and releases
Artists associated with Black 17 Media include Interworld and DVRST. Notable releases include:
- "Metamorphosis" — Interworld
- "Close Eyes" — Dvrst
These tracks have been noted for their performance on streaming platforms and circulation on short-form video services.[5]
Reception
Black 17 Media has been covered by publications including Rolling Stone, Billboard, and The New York Times in relation to independent music distribution and digital audience growth.[6][3][5]
See also
References
- ↑ Leight, Elias (December 9, 2020). "When an Instagram Meme Gets You a Record Deal". Rolling Stone.
- ↑ Leight, Elias (April 29, 2021). "Russian Producers Obsessed With Three 6 Mafia Can't Stop Going Viral". Rolling Stone.
- ↑ 3.0 3.1 Leight, Elias (November 18, 2022). "All You Need To Know About Phonk, the Dance Subgenre That's Taking Off". Billboard.
- ↑ Rys, Dan (June 5, 2025). "Why Superstars Like Bad Bunny Trust The Orchard With Their Distribution". Billboard.
- ↑ 5.0 5.1 Bianchi, Andrea Prada (February 23, 2026). "The Soundtrack of the Doomscroll Generation? It's Phonk". The New York Times.
- ↑ Leight, Elias (December 2, 2020). "TikTok Is Blowing Up Rap Verses Before They're Even Songs". Rolling Stone.
External links
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