Blancride
| Mobile Application | |
| ISIN | 🆔 |
| Industry | Transportation Network Company (TNC) |
| Founded 📆 | 2013 |
| Founder 👔 | |
| Headquarters 🏙️ | Ontario, Canada |
Area served 🗺️ | Durham Region, Toronto Ontario |
| Services | Carpool |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Blancride is an app-based carpooling service developed by Blanclink.[1] Blancride is a smartphone application that receives ride requests from both drivers and passengers, and looks to match people who share similar routes. When a ride is matched, both the driver and passenger must accept the ride for it to begin.[2] Blancride is currently in an open beta, having wrapped up their closed beta at Durham College, University of Ontario Institute of Technology, York University and University of Toronto Mississauga in February 2015.
History[edit]
Blanclink began developing Blancride in 2013, after the idea was accepted into the Incubator Lab at UOIT Faculty of Business and Information of Technology (FBIT).[3]
Blancride had a pilot launch in 2014 at DC/UOIT. Users needed a DC/UOIT email address in order to register to use the app. The pilot launch expanded to include York University and University of Toronto Mississauga, and users were required to use their University email accounts to register.[4] In 2015, Blancride removed the email restriction but currently remains in its pilot.
Pricing[edit]
Blancride's pricing is set at a rate of less than half of Canadian Revenue Agency mileage reimbursement rates.[5] This pricing model is set to ensure drivers are not making a profit. The driver and passenger are splitting the cost of the trip i.e. fuel consumed and wear on the vehicle. When passengers set their rides the cost of the trip is presented to the user allowing them to know how much the ride would cost them. At the end of the ride, the fare is automatically billed to the user's credit card.[6]
Carpooling vs Taxis[edit]
Blancride is a carpooling service, which is regulated differently than taxi service. Carpooling is a not-for-profit method of sharing a vehicle to head to a common destination, whereas taxis are for-profit on-demand services where the driver is driving to random areas. In 2009, the Ontario Government passed Bill 118 which repealed a number of laws surrounding carpooling.[7] Prior to 2009, carpooling was only legal in Ontario if used to go to and from work.[8]
Taxis have been regulated in Ontario for a long time, but licensed taxis services are now pressuring the Ontario government to begin regulating taxi-like services such as Uber.[9]
Carpooling is a much more cost effective form of travel than taxis, as people are splitting the cost of the trip as opposed to paying the driver's wage.[10] Carpooling also offers people a way to reduce traffic congestion. In 2011, 11.4 million Canadians drove to work every day. Of those who traveled by car, van, or truck 83% drove alone, and 17% carpooled.[11] Carpooling has a positive impact on greenhouse gas emissions Canadians currently produce about over 70 million tonnes of greenhouse gas emissions from private vehicle operations.[12]
References[edit]
- ↑ "Blanclink". Blanclink.
- ↑ "Blancride: How it Works". Blancride. Retrieved 25 February 2015.
- ↑ "UOIT's Dr. Hamid Akbari creates innovative carpooling app for commuters". UOIT News.
- ↑ Follert, Jillian. "UOIT's Dr. Hamid Akbari launches app to match drivers with carpooling passengers". Oshawa This Week. Metroland Media. Retrieved 25 February 2015.
- ↑ "Automobile allowance rates". Canada Revenue Agency. Retrieved 25 February 2015.
- ↑ "Blancride: How it Works". Blancride. Retrieved 25 February 2015.
- ↑ "Bill 118, Countering Distracted Driving and Promoting Green Transportation Act, 2009". Legislative Assembly of Ontario. Retrieved 25 February 2015.
- ↑ "Ontario working to loosen carpooling restrictions". CBC News. Canadian Broadcast Corporation. Retrieved 25 February 2015.
- ↑ "New private member's bill sets sights on illegal taxis, Uber". CBC News. Canadian Broadcast Corportation. Retrieved 25 February 2015.
- ↑ "Uber lets strangers catch a ride together with UberPool". CNET. Retrieved 26 February 2015.
- ↑ "Commuting to work". Statistics Canada. Retrieved 26 February 2015.
- ↑ "Total greenhouse gas emissions from private vehicle operation". Statistics Canada. Retrieved 26 February 2015.
External links[edit]
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