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|Type of business||Retail|
|Founder(s)||Juan Palacio (Founder & CEO)|
BloomsyBox (BloomsyBox.com) is a startup flower delivery subscription service headquartered in Miami, Florida. The company delivers farm-fresh flowers on a weekly, bi-weekly, and monthly basis direct from sustainable farms around the globe. BloomsyBox sources their flowers from eco-friendly Veriflora, Rainforest Alliance, and Fair-Trade Certified farms from Ecuador, Colombia, Thailand, and Holland. BloomsyBox disrupted the floral industry and revolutionized the way fresh flowers are sent by offering the first farm-to-table floral subscription directly sourced by their own farms. Because of their unique shipping process, each stem shipped is hand-picked and cut 2-4 days before subscribers receive them, ensuring quality and freshness.
BloomsyBox.com was established in 2015 by Founder and CEO, Juan Palacio. Inspired by his grandfather and a deeply rooted love for florals, combined with a passion for online marketing, Palacio created the farm-to-table flower subscription program. Today, BloomsyBox partners with flower farms primarily located in Colombia and Ecuador where flower varieties are bred, grown, packaged, and shipped directly. This creates a vertically integrated supply chain resulting in unique flower varieties.
BloomsyBox is currently an Amazon merchant, selling a variety of bouquets on Amazon.com as well as through the Amazon Treasure Truck. In 2018, BloomsyBox announced its participation as the first floral vendor for the Amazon Subscription & Discovery program. Through this partnership, BloomsyBox offers Amazon shoppers a monthly subscription of seasonal rose bouquets sold on the Amazon Subscription platform.
In the summer of 2018, Palacio and BloomsyBox partnered with Sequential Brands Group and Martha Stewart to launch an exclusive Martha Stewart product line debuting December 1, 2018. The line will offer a variety of monthly subscription options including frequency of deliveries, bouquet sizes, and gifting preferences. Each bouquet of quality blooms will arrive directly from the farm in accordance with Stewart’s personal selection of seasonal favorites, along with fresh floral care tips and inspiration.
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- Lockwood, Lisa (2018-08-30). "Martha Stewart and BloomsyBox.com Launch Floral Subscription Partnership". WWD. Retrieved 2018-09-17.
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