Bonin Bough
| Bonin Bough | |
|---|---|
 Bonin Bough 2015.jpg Bough in 2015 | |
| Born | Brant Bonin Bough December 27, 1977 New York, New York, U.S. |
| 🏡 Residence | Manhattan, New York, U.S. |
| 🎓 Alma mater | Hartwick College[1] |
| 💼 Occupation |
|
Bonin Bough (b. Brant Bonin Bough on December 27, 1977) is an American television host, author, and marketing executive.[2][3][4] A former PepsiCo and Mondelez International executive, he hosted CNBC television show, Cleveland Hustles.[5][6][7] He is the founder of venture-capital firm, Bonin Ventures.[8][2][4]
Early Life[edit]
Bonin Bough was born in New York City and attended Hartwick College, earning degrees in physics and political science.[9] His parents ran a special effects photography studio in the Washington Heights area of Manhattan.[9] Bough's father, Martin, bought him a Commodore 64 computer on which he learned graphic design and launched a local magazine, WHAT! (Washington Heights Action Teens).[9]
Career[edit]
Bough was a founding member at Ruder Finn Interactive where he ran the interactive strategy unit and led Europe and Asia digital practices between 1999 and 2006.[10][11] He moved to Weber Shandwick to lead its social and emerging practice from 2006 to 2008 before joining PepsiCo from 2008 to 2012, where he oversaw company-wide digital strategy and social media.[12] Bough launched Pepsi's digital business incubators, PepsiCo10 and Pepsi Refresh programs, and led creative aspects of Gatorade Mission Control and the Women's Inspiration Network.[13][14]
Mondelēz International[edit]
In 2012, Bough joined Mondelēz International to lead its marketing initiatives, first as a Vice President of Global media and later as its Chief Media & eCommerce Officer.[2][15] He instituted marketing programs across social media and network television and experimented with startups Instagram, Foursquare, and Buzzfeed.[16][9][17] He led Mondelez's efforts on Stride Gum's branded, live-television event on Fox called "Heaven Sent," which showed a skydiver jumping out of an airplane without a parachute.[18] Bough also launched Mondelēz International's startup accelerator, Mobile Futures.[19]
Oreo[edit]
Bough led Oreo brand campaigns including the "You can still dunk in the dark" tweet during Super Bowl XLVII.[20][21][22] When the power went out in the Superdome during the game between the San Francisco 49ers and the Baltimore Ravens, Oreo's “You can still dunk in the dark” tweet was 10,000 times in one hour.[23][24] Bough led PepsiCo's initiative to 3D print Oreos, a first for a cookie, at South by Southwest in 2014.[25][26]
Television[edit]
In 2016 Bough joined the cast of the CNBC television series, Cleveland Hustles as its host.[27][28] In 2018 Bough was slated to host aspin-off of the series called American Hustles.[29]
Bibliography[edit]
Txt Me Your Phone Has Changed Your Life. Let's Talk About It. (2016) ISBN 1942952376 Search this book on 
.[30]
Accolades[edit]
In 2013, Bough was inducted into the American Advertising Federation Hall of Achievement in 2013.[31] He was listed in Fortune Magazine's 2011 “40 under 40”, Fast Company's 2011 “100 Most Creative People in Business”, The Adweek 50, PRWeek Power List and Ebony Power 100 list.[32][33][34][15]
References[edit]
- ↑ "e-Commerce Expert Bonin Bough '99 to Speak on 'Hackonomy' at Hartwick College". Hartwick College. Retrieved 9 June 2020.
- ↑ 2.0 2.1 2.2 "Why Bonin Bough Left Mondelez To Help Shepherd Small Businesses With LeBron James". Fast Company. Retrieved 18 October 2019.
- ↑ "Exploring the growth of branded content and native advertising". The Guardian. Retrieved 18 October 2019.
- ↑ 4.0 4.1 "Bonin Bough on His Next Gig and the Future of CPG". AdAge. Retrieved 18 October 2019.
- ↑ "Generation like". PBS. Retrieved 18 October 2019.
- ↑ "Bonin Bough departs Mondelez". PR Week. Retrieved 19 October 2019.
- ↑ "Cleveland Hustles: Meet Bonin Bough, the Host of Cleveland Hustles". CNBC. Retrieved 18 October 2019.
- ↑ "This Marketing Guru Says You Should Focus on a 'Coalition of the Willing'". Entrepreneur. Retrieved 18 October 2019.
- ↑ 9.0 9.1 9.2 9.3 "Bonin Bough: Mobile Mogul and Disruptor's Past, Present, and Future". CSQ magazine. Retrieved 18 October 2019.
- ↑ "This Mondelez Exec Wants To Move All His Brands' Websites To RebelMouse, The Niche Social Media Startup". Business Insider. Retrieved 11 February 2020.
- ↑ "Bough looks to the East for inspiration". PR Week. Retrieved 18 October 2019.
- ↑ "Bonin Bough has left Mondelez". AdAge. Retrieved 18 October 2019.
- ↑ "Inside Gatorade's Social Media Command Center". Mashable. Retrieved 18 October 2019.
- ↑ "PepsiCo10 Winners Announced: Includes Two Boston Startups". American Inno. Retrieved 18 October 2019.
- ↑ 15.0 15.1 "An Interview with B. Bonin Bough". emarketer. Retrieved 19 October 2019.
- ↑ "Bonin Bough: mobile has become society's crystal meth". Campaign Live. Retrieved 18 October 2019.
- ↑ "Mondelez launches content deal with BuzzFeed within new marketing model". Campaign Live. Retrieved 18 October 2019.
- ↑ "Bonin Bough talks his new hosting gig, the future of messaging apps and today's media landscape". The Drum. Retrieved 18 October 2019.
- ↑ "Mondelez Pairs Brands With 2013 Class of Mobile Futures Startups". Brand Channel. Retrieved 18 October 2019.
- ↑ "Mondelēz's Bonin Bough speaking at GrowthBeat Summit June 1 and 2". VentureBeat. Retrieved 11 February 2020.
- ↑ "The Download: PepsiCo Has Built An Awesome "Mission Control" Center To Track Social Media About Gatorade". Business Insider. Retrieved 11 February 2020.
- ↑ "I have seen the future of retail and it looks like an oreo". Salon. Retrieved 18 October 2019.
- ↑ "Oreo's Dunk in the Dark Super Bowl tweet 'a huge win' and 'a huge failure' states Mondelez digital chief". The Drum. Retrieved 18 October 2019.
- ↑ "Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns". AdAge. Retrieved 18 October 2019.
- ↑ "This Year's SXSW Has a Vending Machine That Makes 3D Printed Oreos". Food Beast. Retrieved 18 October 2019.
- ↑ "At SXSW, taste testing 3D-printed Oreos". The Wall Street Journal. Retrieved 18 October 2019.
- ↑ "How Bonin Bough pivoted from marketing guru to reality tv host". Fast Company. Retrieved 18 October 2019.
- ↑ "LeBron James investing 'time and influence' in 'Cleveland Hustles'". Cleveland.com. Retrieved 18 October 2019.
- ↑ "CNBC's 'Cleveland Hustles' launching spin-off series". Page Six. Retrieved 18 October 2019.
- ↑ "How This Mobile Marketer Dominated His Field". Entrepreneur. Retrieved 18 October 2019.
- ↑ "Advertising Hall of Achievement". American Advertising Federation. Retrieved 18 October 2019.
- ↑ "40 Under 40: Bonin Bough". Fortune. Retrieved 18 October 2019.
- ↑ "Most Creative People: B. Bonin Bough". Fast Company. Retrieved 18 October 2019.
- ↑ "Power List 2012: Bonin Bough". PR Week. Retrieved 18 October 2019.
External links[edit]
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