Boost Drinks Limited
| File:Boost Drinks logo.png | |
| Private limited company | |
| ISIN | 🆔 |
| Industry | Drinks |
| Founded 📆 | June 27, 2001[1] |
| Founder 👔 | Simon Gray |
| Headquarters 🏙️ | Leeds, England, United Kingdom |
Area served 🗺️ | Ireland, United Kingdom |
Key people | Simon Gray (Managing Director) Adrian Hipkiss (Marketing Director) |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Boost Drinks Limited is a British drinks company that sells energy drinks, sports drinks, protein drinks and iced coffee. It sells them through convenience stores, independent retail chains and petrol forecourts.[2]
History[edit]
The company was founded on 27 June 2001 by Leeds Metropolitan University graduate Simon Gray at the age of 28 as a cheaper alternate to Red Bull.[3][4] It was originally known as Blast UK Limited before changing its name to Boost Drinks Limited on 12 July 2001.[1] Gray said in an interview that he wanted to take Boost to independent retailers because it would have been "crazy to challenge the big brands with a me-too product".[5] The brand was launched in Northern Ireland in 2003, with the Northern Irish market accounting for about 15 to 20 percent of the overall business.[6] By 2011, the company had launched in 12 countries and had also supplied its drinks to troops in Afghanistan.[2]
Adrian Hipkiss became the marketing director in late 2019, having previously held leadership positions at Tangerine Confectionery.[7] The price of Boost increased for the first time in 2020 and the packaging was changed.[8] In September of the same year, Boost unveiled their £1.2 million "Choose Now" campaign which focused on living in the moment, whilst juggling multiple jobs and hobbies at once.[3] In 2021, Boost Drinks signed an exclusive distribution deal with soft drinks brand Rio, with Boost Drinks now being in charge of the sales and marketing of Rio.[9] Boost Drinks became the official energy drinks partner of Leeds United for the 2021–22 Premier League season.[10]
Boost Retailer Hall of Fame[edit]
In June 2021, Boost introduced their "Boost Retailer Hall of Fame".[11] The winner is chosen by the people of Northern Ireland and receives a case of Boost Drinks and a stay at Fitzwilliam Hotel, Belfast.[12] The inaugural winner was Kearney’s in Randalstown which received 30% of the overall votes.[13][14]
Products[edit]
In 2010, the company attempted to introduce smoothies alongside Boost Energy, Boost Sport and Boost Active but the response was disappointing and it was soon abandoned.[5] In 2017, the logo and branding of Boost products was changed to give it a Boost a “more contemporary feel”.[15] Boost has unveiled a number of limited edition flavours including a plum, cloves and cinnamon flavour known as Winter Spice in 2015,[16] a tropical flavour known as Tropical Guango in 2016,[17] a pomegranate and blueberry flavour known as Pomberri Blast in 2017[18] and a grape and cherry flavour known as Cosmic Glow in 2018.[19] They also launched protein drinks in 2016[20] and an iced coffee range in 2020.[21]
References[edit]
- ↑ 1.0 1.1 "BOOST DRINKS LIMITED". GOV.UK. Retrieved 10 October 2021.
- ↑ 2.0 2.1 "Hong Kong Thought Exchange Blog: Boost Drinks". The Telegraph. 28 October 2011. Archived from the original on 29 October 2021. Retrieved 29 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 "Meet the boss of Boost Drinks who is investing millions as the brand celebrates 20 years". The Yorkshire Post. 13 July 2021. Archived from the original on 9 October 2021. Retrieved 9 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Yorkshire is the jewel in the UK's entrepreneurial crown". The Yorkshire Post. 20 September 2017. Archived from the original on 30 October 2021. Retrieved 30 October 2021.
- ↑ 5.0 5.1 "How I made it: Simon Gray, founder of Boost Drinks". The Times. 27 November 2011. Archived from the original on 9 October 2021. Retrieved 9 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "NI market a significant 'Boost' for popular energy drink brand". The Irish News. 27 February 2018. Retrieved 28 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Boost appoints Adrian Hipkiss Marketing Director". Business First. 6 November 2019. Retrieved 10 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Boost plans price increase across price-marked packs". Better Retailing. 2 June 2020. Retrieved 8 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Drinks producers sign exclusive distribution deal". The Business Desk. 18 January 2021. Retrieved 9 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "BOOST DRINKS BECOMES OFFICIAL GLOBAL PARTNER OF LEEDS UNITED". Leeds United. 20 August 2021. Retrieved 9 October 2021.
- ↑ "Boost launches Retailer Hall of Fame". Neighbourhood Retailer. Retrieved 30 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "BOOST LAUNCHES NI RETAILER HALL OF FAME". Boost Drinks. 29 June 2021. Retrieved 30 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "NI STORE INDUCTED INTO HALL OF FAME". Love Belfast. 7 October 2021. Retrieved 30 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Randalstown store inducted into Boost Hall of Fame". Belfast Telegraph. 6 October 2021. Retrieved 30 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "New look for Boost Drinks". Talking Retail. 6 February 2017. Retrieved 29 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Spice up your winter with Boost". Scottish Local Retailer. 28 August 2015. Retrieved 8 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Putting a price on energy". Scottish Grocer. 25 May 2016. Retrieved 12 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Boost unveils new limited edition flavour". Talking Retail. 29 March 2017. Retrieved 8 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Cosmic Glow flavour to join Boost portfolio". Better Retailing. 11 September 2018. Retrieved 8 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "New Protein Boost drink set for launch". Better Retailing. 22 November 2016. Retrieved 12 October 2021. Unknown parameter
|url-status=ignored (help) - ↑ "Boost moves into fastest growing category in soft drinks with two brand new coffee SKUs". UK News Group. 25 February 2020. Retrieved 8 October 2021. Unknown parameter
|url-status=ignored (help)
External links[edit]
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