Bottomless Bowls Study
The Bottomless Bowls Study was conducted in 2005 by Brian Wansink, James Painter and Jill North at the Food and Brand Lab to show the effects of visual cues on food intake.[1][2][3] In this study, a "self-refilling soup bowl" apparatus was built which contained a tube in the bottom which pumped soup into the bowl at a steady rate as the participant ate. Participants who ate from the bottomless bowl consumed 73% more than those who ate from a normal bowl, even though the normal bowl was being consistently refilled by servers. Furthermore, participants eating from the bottomless bowl were unaware of the amount they consumed and felt equally sated as the participants with a normal bowl.
These findings suggest that people tend to rely on visual cues instead of internal cues when eating which may lead to overconsumption when the visual cues are biased. In addition, this study supports the concept of using smaller dishes to "mindlessly" consume less food while still feeling satisfied.
The Bottomless Bowls Study has been cited as "the most creative portion-size study"[4] and received coverage from The New York Times.[5] In 2007, the study won an Ig Nobel Prize in the nutrition category which is given every year to "research that makes people laugh and then think".[6][7]
See also[edit]
References[edit]
- ↑ Wansink, Brian; Painter, James E.; North, Jill (2005-01-01). "Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake**". Obesity Research. 13 (1): 93–100. doi:10.1038/oby.2005.12. ISSN 1550-8528.
- ↑ "Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake | Food and Brand Lab". foodpsychology.cornell.edu. Retrieved 2017-06-26.
- ↑ "Bottomless Bowls | Food and Brand Lab". foodpsychology.cornell.edu. Retrieved 2017-06-26.
- ↑ R., Schachtman, Todd; Steve., Reilly, (2011). Associative learning and conditioning theory : human and non-human applications. Oxford University Press. ISBN 9780199735969. OCLC 664352638. Search this book on
- ↑ Leonhardt, David (2007-05-02). "Your Plate Is Bigger Than Your Stomach". The New York Times. ISSN 0362-4331. Retrieved 2017-06-26.
- ↑ "Bottomless bowls are an Ig Nobel winner". Retrieved 2017-06-26.
- ↑ "Improbable Research". www.improbable.com. Retrieved 2017-06-26.
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