Boutiqaat Group
| File:Boutiqaat Group Logo.png | |
| ISIN | 🆔 |
|---|---|
| Industry | E-Commerce |
| Founded 📆 | 2015 |
| Founder 👔 | |
| Headquarters 🏙️ | Kuwait |
Area served 🗺️ | Kuwait, Saudi Arabia, UAE, Qatar, Oman, Bahrain, Iraq |
Key people | Faisal Al-Shaiji (Chairman) Abdullah Al-Julaibi (Group CEO) |
| Products 📟 | Beauty, Apparel, Sports, Accessories, Fragrances, Lifestyle |
| Members | |
Number of employees | 1300+ |
| 🌐 Website | www.boutiqaat.com |
| 📇 Address | |
| 📞 telephone | |
Boutiqaat Group (doing business as Boutiqaat) is a technology company based in Kuwait. It was founded in 2015.[1]
History
In 2020, Boutiqaat hired Citigroup Inc. to explore raising additional funds at a valuation hoped at around US$1 billion.[2][3]
In 2022, Boutiqaat opened new headquarters in Saudi Arabia and started working on the enhancement of its logistics and operational capabilities in the Kingdom.[4]
Platform
The Boutiqaat eCommerce platform provides virtual stores (also called Boutiques) where social media influencers and celebrities share their products recommendations and sometimes also tutorials on using those products. The social media followers and fans of these influencers can browse through the curated products in these virtual stores and purchase any of these items through Boutiqaat.[2][5][6]
Controversy
In July 2020, Kuwait's Ministry of Interior released names of social media influencers who were suspected of using Boutiqaat for money laundering.[7] As a result, Boutiqaat's accounts were temporarily frozen.[8][9]
External Links
Official Website: https://www.boutiqaat.com[10]
References
- ↑ https://www.reuters.com/article/technology/kuwait-beauty-startup-boutiqaat-in-new-funding-talks-eyes-unicorn-status-sourc-idUSL8N2AJ1QC/
- ↑ 2.0 2.1 "Luxury Retailer in Kuwait Hires Citigroup to Advise on Options". Bloomberg.com. 2020-06-24. Retrieved 2024-10-17.
- ↑ Caldwell, Georgina (2020-06-29). "Is Boutiqaat up for sale? Kuwaiti retailer hires Citigroup to 'explore options'". Global Cosmetics News. Retrieved 2024-10-18.
- ↑ "«بوتيكات» تعزّز عملياتها التشغيلية وخدماتها اللوجستية في السعودية". جريدة القبس. Retrieved 2024-10-22.
- ↑ "Boutiqaat: An Online Beauty Boutique to Shop Influencers' Favorite Products". Vogue Arabia. Retrieved 2024-10-18.
- ↑ Ebntaymiyah Alshaiji (2024). "The role of social media on Boutiqaat's e-commerce success in Kuwait". doi:10.13140/RG.2.2.20173.24809.
- ↑ "The Boutiqaat Saga: Balancing Innovation and Corporate Governance". Arab Gulf States Institute in Washington. 2020-08-17. Retrieved 2024-10-22.
- ↑ "25 Saudi influencers linked to Kuwait money laundering scandal". gulfnews.com. 2020-07-28. Retrieved 2024-10-22.
- ↑ "High-profile Kuwaiti social media influencers accused of money laundering - The Filipino Times". 2020-08-02. Retrieved 2024-10-22.
- ↑ "Boutiqaat: Online Shopping for men and women". www.boutiqaat.com. Retrieved 2024-11-14.
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