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VTEX

From EverybodyWiki Bios & Wiki



VTEX
Private
ISIN🆔
IndustryE-commerce
Founded 📆1999
Founder 👔Mariano Gomide de Faria & Geraldo Thomaz
Headquarters 🏙️,
London, England, United Kingdom
Area served 🗺️
Worldwide
ServicesOnline shopping
Members
Number of employees
🌐 Websitehttps://vtex.com/
📇 Address
📞 telephone

VTEX is a global ecommerce and online marketplace solution for businesses.

VTEX has offices in 16 countries, and operates in more than 32 countries. Brands serviced on the VTEX platform include Motorola.[1], Stanley Black & Decker[2], AB InBev[3], Whirlpool, Samsung, Walmart, Sony, Nestle and Unilever, among others.

History[edit]

VTEX was founded in 1999 in Rio de Janeiro by Mariano Gomide de Faria and Geraldo Thomaz. Initially a software firm selling solutions for the apparel industry, VTEX transitioned into an ecommerce platform in 2007 when they partnered with Walmart to expand their business to new markets[4].

In 2010, VTEX restructured the platform into a multi-tenant SaaS solution based on a microservices architecture. The platform uses the Amazon Web Services (AWS) infrastructure[5].

South African internet company, Naspers, purchased a 27.7% stake in VTEX in its Series A funding round in 2012[6]. Private equity firm Riverwood Capital bought Naspers’ stake in 2015[7].

VTEX acquired other Brazilian technology companies including SMB-focused platforms Nixus and Loja Integrada in 2013[8], Xtech Commerce in 2017[9] and Ciashop[10] and Simples[11] in 2019.

Other acquisitions include fashion ecommerce platform Primordia in 2015[12] and omnichannel software Indeva in 2018[13]. In 2020, VTEX bought AI-powered search platform Biggy and dLieve, a logistics startup (now VTEX Intelligent Search and VTEX Tracking, respectively)[14].

Global Expansion[edit]

In 2012, VTEX expanded to neighboring countries in Latin America. It now has offices in Buenos Aires, Argentina; Mexico City, Mexico; Santiago, Chile; Bogota and Medellin, Colombia[15].

European offices were established, starting with Barcelona in 2016[16], Bucharest in 2018[17] and Milan in 2019[18]. The global headquarters moved to London in 2018[19].

In 2019, VTEX acquired American ecommerce platform UniteU[20]. Later that year, the company received a USD 140M Series B funding round from SoftBank Group and other investors as part of their global expansion and fuel product innovation[21].

In 2020, VTEX opened a US headquarters in New York City[22] and former senior management from SAP Hybris, Magento and Elastic Path joined their team[23].

VTEX announced an investment of USD 20M into growing their Latin American operations[24].

Technology[edit]

VTEX Commerce Cloud is a multi-tenant microservices-based, API-first ecommerce platform launched in 2010.

Other solutions include a Content Management System (CMS), Product Information Management (PIM), and a pricing and promotions engine.

In 2018, VTEX launched VTEX.io, a development platform used for the creation of applications[25], including progressive web apps, (PWA)-ready web stores, custom admin interfaces and back-office applications.This technology is used by Motorola to support their global ecommerce sites[26].

VTEX Day[edit]

VTEX organizes a digital innovation event in Latin America, VTEX Day[27]. Held at the São Paulo Expo in São Paulo, VTEX Day attracts more than 15,000 attendees annually over the two-day event[28]

Keynote speakers include former US President Barack Obama in 2019[29], Iron Maiden front man Bruce Dickinson in 2018[30] and Virgin Group founder Richard Branson in 2017[31]. The 2020 edition confirmed the participation of former US First Lady Michelle Obama and Brazilian supermodel Gisele Bundchen, however, this was cancelled due to the coronavirus pandemic[32].

References[edit]

  1. ↑ "VTEX Invests in US Market to Deliver Collaborative Commerce and Meet Growing Enterprise Customer Demand". www.bloomberg.com. Retrieved 2021-06-29. Unknown parameter |url-status= ignored (help)
  2. ↑ "How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]". MarketingProfs. Retrieved 2021-06-29.
  3. ↑ "Building a better Budweiser eCommerce platform". MarTech. 2020-08-26. Retrieved 2021-06-29.
  4. ↑ "VTEX, an e-commerce platform used by Walmart, raises $140M led by SoftBank's LatAm fund". TechCrunch. Retrieved 2021-06-29.
  5. ↑ "FARM Rio & VTEX – Amazon Web Services (AWS)". Amazon Web Services, Inc. Retrieved 2021-06-29.
  6. ↑ Terça-feira; Mercado, 10 de abril de 2012; Plataforma. "Naspers anuncia compra de 27,7% da VTEX". E-Commerce Brasil (in português). Retrieved 2021-06-29.
  7. ↑ Editor (2015-03-06). "Riverwood Buys Naspers' Stake in VTEX (em português)". LAVCA | The Association for Private Capital Investment in Latin America. Retrieved 2021-06-29.
  8. ↑ "BNamericas - Vtex acquires two e-commerce firms for US$4.4mn". BNamericas.com. Retrieved 2021-06-29.
  9. ↑ "VTEX compra Xtech Commerce". Baguete (in português). Retrieved 2021-06-29.
  10. ↑ "VTEX compra plataforma Ciashop – Corebiz Global" (in português). Retrieved 2021-06-29.
  11. ↑ "VTEX adquire Simples com foco em GoCommerce". Baguete (in português). Retrieved 2021-06-29.
  12. ↑ Fonseca, Adriana (2014-12-04). "VTEX e Primordia anunciam fusão no valor de R$ 10 milhões". Pequenas Empresas & Grandes Negócios. Retrieved 2021-06-29. Unknown parameter |url-status= ignored (help)
  13. ↑ Padrão, Consumidor Moderno-Grupo (2018-11-05). "VTEX adquire INDEVA para avançar na estratégia omnichannel - Novarejo". Consumidor Moderno (in português). Retrieved 2021-06-29.
  14. ↑ "VTEX acquires Biggy and dLieve to improve e-commerce platform". Contxto. 2020-05-21. Retrieved 2021-06-29.
  15. ↑ Semana (2020-08-28). "VTEX espera convertir a Colombia en su 'hub' regional". Semana.com Últimas Noticias de Colombia y el Mundo (in spanish). Retrieved 2021-06-29.CS1 maint: Unrecognized language (link)
  16. ↑ "Vtex, el mayor proveedor de 'ecommerce' de Brasil llega a España". Expansión.com (in español). 2016-05-25. Retrieved 2021-06-29.
  17. ↑ "Cloud eCommerce provider VTEX opens an office in Romania". Business Review (in română). 2018-10-03. Retrieved 2021-06-29.
  18. ↑ Tomasi, Barbara (2019-12-03). "VTEX arriva in Italia, la sede sarà a Milano". TechFromTheNet (in italiano). Retrieved 2021-06-29.
  19. ↑ "VTEX Secures $140 Million Investment Led by SoftBank". AiThority. 2019-11-29. Retrieved 2021-06-29.
  20. ↑ GmbH, finanzen net. "VTEX Accelerates US Expansion with the Acquisition of UniteU". markets.businessinsider.com. Retrieved 2021-06-29.
  21. ↑ "Softbank leads $140 million funding round for Brazil start-up VTEX". Business Insider. Retrieved 2021-06-29.
  22. ↑ Pastore, Alexandra; Pastore, Alexandra (2020-04-15). "VTEX Expands Market with Investment in the U.S." WWD. Retrieved 2021-06-29.
  23. ↑ "SAP Hybris Customer Management Executive Robert Werkema joins VTEX as VP, Strategic Customers". MarTech Series. 2020-08-19. Retrieved 2021-06-29.
  24. ↑ "VTEX to invest US$ 20 million in Argentina, Colombia, Chile, Peru, Mexico". LABS English. Retrieved 2021-06-29.
  25. ↑ Gillespie, P., Klock, C., Lowndes, M., Shen, S., Daigler, J., & Dharmasthira, Y. (2019-10-22). "Magic Quadrant for Digital Commerce" (PDF). Gartner. Archived from the original on 2019-09-16. Retrieved 2021-06-29. Unknown parameter |url-status= ignored (help)CS1 maint: Multiple names: authors list (link)
  26. ↑ "Motorola Partners With VTEX to Launch Its Website in 35+ Countries Around the World". MarTech Series. 2020-12-15. Retrieved 2021-06-29.
  27. ↑ "VTEX DAY 2019". Diginius | Insight Software, PPC Management & Training. 2019-06-06. Retrieved 2021-06-29.
  28. ↑ "Case Vtex 2019 EN". Vianews. Retrieved 2021-07-23.
  29. ↑ Wade, Peter; Wade, Peter (2019-06-01). "Obama: 'Our Gun Laws Don't Make Much Sense'". Rolling Stone. Retrieved 2021-06-29.
  30. ↑ Bruce Dickinson, vocalista de Iron Maiden en VTEX Day 2018, retrieved 2021-06-29
  31. ↑ "Sir Richard Branson, fundador de Virgin, y Neil Patel, estrellas en el VTEX Day en Sao Paulo". Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce (in español). 2017-06-07. Retrieved 2021-06-29.
  32. ↑ "Evento em SP com Michelle Obama e Gisele Bündchen é adiado". Inteligência de Mercado (in português). Retrieved 2021-06-29.



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