📜 Post with us on Reddit
📝 Create a new article
🏭 Create a company page
🇬🇧 - in English
🇫🇷 - en Français (FR)
🇵🇹 - em Português (PT)
🇩🇪 - auf Deutsch (DE)
🇯🇵 - 日本語で (JA)
Sponsored articles

You can edit almost every page by Creating an account and confirming your email.

VTEX

From EverybodyWiki Bios & Wiki



VTEX
Private
ISIN🆔
IndustryE-commerce
Founded 📆1999
Founder 👔Mariano Gomide de Faria & Geraldo Thomaz
Headquarters 🏙️,
London, England, United Kingdom
Area served 🗺️
Worldwide
ServicesOnline shopping
Members
Number of employees
🌐 Websitehttps://vtex.com/
📇 Address
📞 telephone

VTEX is a global ecommerce and online marketplace solution for businesses.

VTEX has offices in 16 countries, and operates in more than 32 countries. Brands serviced on the VTEX platform include Motorola, Stanley Black & Decker, AB InBev, Whirlpool, Samsung, Walmart, Sony, Nestlé, and Unilever, among others.[1][2][3]

History

VTEX was founded in 1999 in Rio de Janeiro by Mariano Gomide de Faria and Geraldo Thomaz. Initially a software firm selling solutions for the apparel industry, VTEX transitioned into an ecommerce platform in 2007 when they partnered with Walmart to expand their business to new markets[4].

In 2010, VTEX restructured the platform into a multi-tenant SaaS solution based on a microservices architecture. The platform uses the Amazon Web Services (AWS) infrastructure[5].

South African internet company, Naspers, purchased a 27.7% stake in VTEX in its Series A funding round in 2012[6]. Private equity firm Riverwood Capital bought Naspers’ stake in 2015[7].

VTEX acquired other Brazilian technology companies including SMB-focused platforms Nixus and Loja Integrada in 2013[8], Xtech Commerce in 2017[9] and Ciashop[10] and Simples[11] in 2019.

Other acquisitions include fashion ecommerce platform Primordia in 2015[12] and omnichannel software Indeva in 2018[13]. In 2020, VTEX bought AI-powered search platform Biggy and dLieve, a logistics startup (now VTEX Intelligent Search and VTEX Tracking, respectively)[14].

Global Expansion

In 2012, VTEX expanded to neighboring countries in Latin America. It now has offices in Buenos Aires, Argentina; Mexico City, Mexico; Santiago, Chile; Bogota and Medellin, Colombia[15].

European offices were established, starting with Barcelona in 2016[16], Bucharest in 2018[17] and Milan in 2019[18]. The global headquarters moved to London in 2018[19].

In 2019, VTEX acquired American ecommerce platform UniteU[20]. Later that year, the company received a USD 140M Series B funding round from SoftBank Group and other investors as part of their global expansion and to fuel product innovation[21].

In 2020, VTEX opened a US headquarters in New York City[22] and former senior management from SAP Hybris, Magento and Elastic Path joined their team[23].

VTEX announced an investment of USD 20M into growing their Latin American operations[24].

Technology

VTEX Commerce Cloud is a multi-tenant microservices-based, API-first ecommerce platform launched in 2010.

Other solutions include a Content Management System (CMS), Product Information Management (PIM), and a pricing and promotions engine.

In 2018, VTEX launched VTEX.io, a development platform used for the creation of applications[25], including progressive web apps, (PWA)-ready web stores, custom admin interfaces and back-office applications. This technology is used by Motorola to support their global ecommerce sites[26].

VTEX Day

VTEX organizes a digital innovation event in Latin America, VTEX Day[27]. Held at the São Paulo Expo in São Paulo, VTEX Day attracts more than 15,000 attendees annually over the two-day event[28]

Keynote speakers include former US President Barack Obama in 2019[29], Iron Maiden front man Bruce Dickinson in 2018[30] and Virgin Group founder Richard Branson in 2017[31]. The 2020 edition confirmed the participation of former US First Lady Michelle Obama and Brazilian supermodel Gisele Bündchen, however, this was cancelled due to the coronavirus pandemic[32].

References

  1. ↑ "VTEX Invests in US Market to Deliver Collaborative Commerce and Meet Growing Enterprise Customer Demand". www.bloomberg.com. Retrieved 2021-06-29. Unknown parameter |url-status= ignored (help)
  2. ↑ "How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]". MarketingProfs. Retrieved 2021-06-29.
  3. ↑ "Building a better Budweiser eCommerce platform". MarTech. Retrieved 2021-06-29.
  4. ↑ "VTEX, an e-commerce platform used by Walmart, raises $140M led by SoftBank's LatAm fund". TechCrunch. Retrieved 2021-06-29.
  5. ↑ "FARM Rio & VTEX – Amazon Web Services (AWS)". Amazon Web Services, Inc. Retrieved 2021-06-29.
  6. ↑ Terça-feira; Mercado, 10 de abril de 2012; Plataforma. "Naspers anuncia compra de 27,7% da VTEX". E-Commerce Brasil (in português). Retrieved 2021-06-29.
  7. ↑ Editor (2015-03-06). "Riverwood Buys Naspers' Stake in VTEX (em português)". LAVCA | The Association for Private Capital Investment in Latin America. Retrieved 2021-06-29.
  8. ↑ "BNamericas - Vtex acquires two e-commerce firms for US$4.4mn". BNamericas.com. Retrieved 2021-06-29.
  9. ↑ "VTEX compra Xtech Commerce". Baguete (in português). Retrieved 2021-06-29.
  10. ↑ "VTEX compra plataforma Ciashop – Corebiz Global" (in português). Retrieved 2021-06-29.
  11. ↑ "VTEX adquire Simples com foco em GoCommerce". Baguete (in português). Retrieved 2021-06-29.
  12. ↑ Fonseca, Adriana (2014-12-04). "VTEX e Primordia anunciam fusão no valor de R$ 10 milhões". Pequenas Empresas & Grandes Negócios. Retrieved 2021-06-29. Unknown parameter |url-status= ignored (help)
  13. ↑ Padrão, Consumidor Moderno-Grupo (2018-11-05). "VTEX adquire INDEVA para avançar na estratégia omnichannel - Novarejo". Consumidor Moderno (in português). Retrieved 2021-06-29.
  14. ↑ "VTEX acquires Biggy and dLieve to improve e-commerce platform". Contxto. 2020-05-21. Retrieved 2021-06-29.
  15. ↑ Semana (2020-08-28). "VTEX espera convertir a Colombia en su 'hub' regional". Semana.com Últimas Noticias de Colombia y el Mundo (in spanish). Retrieved 2021-06-29.CS1 maint: Unrecognized language (link)
  16. ↑ "Vtex, el mayor proveedor de 'ecommerce' de Brasil llega a España". Expansión.com (in español). 2016-05-25. Retrieved 2021-06-29.
  17. ↑ "Cloud eCommerce provider VTEX opens an office in Romania". Business Review (in română). 2018-10-03. Retrieved 2021-06-29.
  18. ↑ Tomasi, Barbara (2019-12-03). "VTEX arriva in Italia, la sede sarà a Milano". TechFromTheNet (in italiano). Retrieved 2021-06-29.
  19. ↑ "VTEX Secures $140 Million Investment Led by SoftBank". AiThority. 2019-11-29. Retrieved 2021-06-29.
  20. ↑ GmbH, finanzen net. "VTEX Accelerates US Expansion with the Acquisition of UniteU". markets.businessinsider.com. Retrieved 2021-06-29.
  21. ↑ "Softbank leads $140 million funding round for Brazil start-up VTEX". Business Insider. Retrieved 2021-06-29.
  22. ↑ Pastore, Alexandra; Pastore, Alexandra (2020-04-15). "VTEX Expands Market with Investment in the U.S." WWD. Retrieved 2021-06-29.
  23. ↑ "SAP Hybris Customer Management Executive Robert Werkema joins VTEX as VP, Strategic Customers". MarTech Series. 2020-08-19. Retrieved 2021-06-29.
  24. ↑ "VTEX to invest US$ 20 million in Argentina, Colombia, Chile, Peru, Mexico". LABS English. Retrieved 2021-06-29.
  25. ↑ Gillespie, P., Klock, C., Lowndes, M., Shen, S., Daigler, J., & Dharmasthira, Y. (2019-10-22). "Magic Quadrant for Digital Commerce" (PDF). Gartner. Archived from the original on 2019-09-16. Retrieved 2021-06-29. Unknown parameter |url-status= ignored (help)CS1 maint: Multiple names: authors list (link)
  26. ↑ "Motorola Partners With VTEX to Launch Its Website in 35+ Countries Around the World". MarTech Series. 2020-12-15. Retrieved 2021-06-29.
  27. ↑ "VTEX DAY 2019". Diginius | Insight Software, PPC Management & Training. 2019-06-06. Retrieved 2021-06-29.
  28. ↑ "Case Vtex 2019 EN". Vianews. Retrieved 2021-07-23.
  29. ↑ Wade, Peter; Wade, Peter (2019-06-01). "Obama: 'Our Gun Laws Don't Make Much Sense'". Rolling Stone. Retrieved 2021-06-29.
  30. ↑ Bruce Dickinson, vocalista de Iron Maiden en VTEX Day 2018, retrieved 2021-06-29
  31. ↑ "Sir Richard Branson, fundador de Virgin, y Neil Patel, estrellas en el VTEX Day en Sao Paulo". Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce (in español). 2017-06-07. Retrieved 2021-06-29.
  32. ↑ "Evento em SP com Michelle Obama e Gisele Bündchen é adiado". Inteligência de Mercado (in português). Retrieved 2021-06-29.



This article "VTEX" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:VTEX. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


Retrieved from "https://en.everybodywiki.com/index.php?title=VTEX&oldid=5402425"
License CC BY-SA 3.0
Powered by MediaWiki