Brownie Brittle
Brownie Brittle is a food product produced by Sheila G. Money Brands. It is one of the most popular items at Costco.[1][2][3][4]
History[edit]
Brownie Brittle was invented by Sheila G. Mains in Palm Beach, Florida, as a part of Sheila G Brands. Mains had been a commercial brownie baker since 1992,[5][6] and eventually purchased the telephone number 1-800-Brownie. The first theme-park that ordered her brownies for sale in their park placed an order for 37,000 brownies. Eventually, she was baking and selling up to 1.6 million brownies a year.[7] Among her clients, she was the producer for brownies at Disney World since 1994. The first incarnation of Brownie Brittle was called "Brownie Crisps," however they did not take off.[8]
The idea for brownie brittle and the crisps came from the hardened drippings that would come off the pans used in her plant, and she developed a new type of process that would only produce crispy brownie edges. The company relaunched “Brownie Crisps” as Brownie Brittle and the renamed product was first sold in retail stores in April 2011.[9][10] It was the first commercial brownie crisp company in the United States.[11] In 2012 the company received $8 million in sales, and received the “Best New Snack Product” prize at the National Confectionery Sales Association awards ceremony.[8] Also in 2012 Brownie Brittle was nominated as one of the most innovative new products at the Sweets And Snacks Expo and had sold more than two million bags of the product.[7] Brownie Brittle also entered a partnership with Weinstein Co. to provide snacks for movie premiers, as well as their Golden Globe and Oscar events.[5] The flavors of Brownie Brittle are Chocolate Chip, Toffee Crunch, Dark Chocolate Sea Salt, Traditional Walnut,[12] Peanut Butter Chip, Salted Caramel, and Mint Chocolate Chip.[13]
Popularity[edit]
Brownie Brittle is sold at Costco.[14][15] According to Insider and other sources, it is a top shopper favorite at Costco.[1][2][3][4] A Costco survey of 658 people showed that close to 10% always buy Brownie Brittle in their trips to Costco.[16]
Philanthropy[edit]
The company is a partner of Cookies For Kids’ Cancer, providing product and profits to the cause of solving childhood cancer.[17]
See also[edit]
References[edit]
- ↑ 1.0 1.1 Lentz, Cheyenne. "10 fan-favorite desserts you can get from Costco". Insider. Retrieved 2021-05-26.
- ↑ 2.0 2.1 Sprankles, Julie; Sprankles, Julie (2021-03-10). "56 Costco Products With a Cult Following for a Good Reason". SheKnows. Retrieved 2021-05-26.
- ↑ 3.0 3.1 Koman, Tess (2019-11-12). "45 Cult Favorite Items From Costco". Delish. Retrieved 2021-05-26.
- ↑ 4.0 4.1 Loewentheil, Hannah. "21 Of The Most Unexpected Cult-Favorite Items At Costco". BuzzFeed. Retrieved 2021-05-26.
- ↑ 5.0 5.1 Marshall Heyman (November 13, 2012). "Brownie Brittle Premiere". The Wall Street Journal. Retrieved April 5, 2013.
- ↑ Cox-Henry, By Joanie. "Palm Beach Gardens woman stirs up sweet sensation with Brownie Brittle". sun-sentinel.com. Retrieved 2021-05-26.
- ↑ 7.0 7.1 Marlo Thomas (July 25, 2012). "It Ain't Over: Laid Off In Midlife, She Found A Sweet Plan B That Made Millions". Huffington Post. Retrieved April 5, 2013.
- ↑ 8.0 8.1 Liz Balmaseda (March 12, 2013). "Mains' airy chocolate have landed her at top, star-studded events". Palm Beach Post. Retrieved April 5, 2013.
- ↑ Anneli Rufus (March 4, 2013). "Women and Food: A Complicated Love Story". Psychology Today. Retrieved April 5, 2013.
- ↑ Joanie Cox-Henry (March 12, 2013). "Brownie Brittle creation is Mains' attraction". Sun-Sentinel. Retrieved April 5, 2013.
- ↑ Florence Fabricant (December 31, 2012). "Brownie Bites, Served Crisp". The New York Times. Retrieved April 5, 2013.
- ↑ Mark Spivak. "Brownie Brittle". Palm Beach Illustrated. Archived from the original on March 31, 2014. Retrieved April 5, 2013. Unknown parameter
|url-status=ignored (help) - ↑ "Sheila G's Brownie Brittle". Retrieved March 29, 2016.
- ↑ July 28, Meghan De Maria; 2020 (2020-07-28). "15 Desserts You Can Buy at Costco". Eat This Not That. Retrieved 2021-05-26.
- ↑ Buxton, Meghan De Maria,Elizabeth. "You'll Be Shocked By This List Of Foods You Can Buy At Costco". www.refinery29.com. Retrieved 2021-05-26.
- ↑ Kennedy, Naomi (2021-05-13). "The One Item 42% Of Shoppers Always Buy At Costco". Mashed.com. Retrieved 2021-05-26.
- ↑ Joanie Cox-Henry (February 18, 2013). "Palm Beach Gardens woman stirs up sweet sensation with Brownie Brittle". Sun-Sentinel. Retrieved April 5, 2013.
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