CASHe

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CASHe

File:Cashe-logo.png
Type	Private
ISIN	🆔
Industry	Fintech
Founded 📆
Founder 👔
Headquarters 🏙️	, Mumbai , India
Area served 🗺️	India
Key people	PA Sudhir (CEO)
Products 📟	Smartphone Based Short-Term Credit
Members
Number of employees
🌐 Website	www.cashe.co.in
📇 Address
📞 telephone

CASHe, a smart phone technology platform, provides immediate short-term personal loans to young professionals based on their social profile, merit and earning potential using its proprietary algorithm based machine learning platform

Background

Launched in April 2016, CASHe is a fintech product promoted by serial entrepreneur and private equity investor, Mr. V Raman Kumar. CASHe provides unsecured short-term personal loans from ₹5,000–₹100,000 for 15–30–90 days’ duration to young employed professionals in the age group of 22–36 years through a smart, intelligent app. Its user-friendly digital interface enables faster loan application and quicker loan disbursals. The firm operates from Mumbai and Hyderabad where its operations and technology teams operate. The CASH application is available on Android and iOS platforms

Funding Status and Monetization Model

CASHe is funded by TSLC Pte Ltd, a Singapore holding company and Aeries Group of companies. Together, about ₹20 crores has been invested thus far. They have earmarked ₹50 crores as investment capital into this venture. The current monetization model is generated through the respective processing fee and interest charges levied against the loan products.

Technology platform

Through its user-friendly digital interface, CASHe enables faster loan application and quicker loan disbursals. This is bolstered by the proprietary technology algorithm called the Social Loan Quotient (SLQ). The SLQ takes mobile data and social networking data upon which complex artificial intelligence algorithms are applied to create a creditworthiness quotient for every individual. It is an algorithmic based loan giving app, with zero human bias setting itself apart from conventional ways of lending in India. CASHe is the only completely app based service that provides sophisticated technology to analyse customer data and providing a seamless hassle free experience. CASHe’s SLQ ranking is a human centric algorithm that is the next step in credit valuation as it redefines the way credit worthiness can be calculated. While other lending institutions use standard ranking techniques coupled with human intervention, CASHe’s SLQ engine considers everyone to be part of a giant community. Thus it not only focuses on individualistic aspects but also on how everyone is connected to people around them, avoiding being a traditional preconditioned ranking system.

Customer Profile

CASHe targets young working professionals in the age group between 20–35 years. The customers are tech savvy young professionals who use banking channels to borrow money.

Loan products

CASHe offers loans for a period of 15, 30 & 90 days for amounts ranging from ₹5,000 to ₹1,00,000

Partnerships

CASHe entered into a strategic sales partnership with Andromeda, India’s largest financial distributor. With this sales collaboration, the customers registered with Andromeda will now have easy access to instant short-term credit facility from CASHe. CASHe recently integrated Paytm wallet to enable its customers to directly transfer loan amounts into their Paytm wallet

External links

• Official website

This article "CASHe" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:CASHe. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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