Cara&Co
Cara&Co is the first concept store in Russia – it was opened in Moscow, Russia in April 2007 by Australian Company Cara&Co. Pty.ltd. The owner of Cara&Co is Rosa Alpert (formerly Kamenev). Cara&Co's space was designed by Russian architect and designer Alexey Oleshov, who is now a Creative Director of the company.
Cara&Co cannot be labeled. It is neither a boutique, nor a shop, nor a department store. But it combines these three elements into a concept store that contains intellectual fashion, art, high-tech, food and music in an inspiring environment.
In 2007, Australian Company – Cara & Co – opened their first concept store in Russia, in the grounds of the Centre of contemporary art, completing the European circuit by adding Moscow to the fashion lover’s itinerary. A year after the opening, Cara&Co Moscow was named in the list of The 10 Best Boutiques in the World by The Observer (UK) – the Sunday supplement to The Guardian, one of the world's oldest and most influential media. And again, two years later, The Wall Street Journal published Cara&Co in the list of the best boutiques worldwide.
In August 2011, Cara&Co opened its doors in Sydney – in Westfield Shopping Town – the heart of Sydney’s shopping mecca. Cara&Co has been built on a firm philosophy of researching and buying the most cutting-edge selections, which reflect the very latest directions from around the world in order to secure those true “pearls” before they inevitably become part of the commercial mass. Most things that can be found in Cara&Co are exclusive for Australia, which makes the experience at Cara&Co so unique.
The main motto behind the store is “No Logos Fashion Only”. Cara&Co showcases intellectual fashion at a luxe level, producing its own aesthetic version of “discreet luxury”. It is for people who don’t need any logo in order to express their personality. It has always consciously avoided pieces whose greatest selling point was their famous brand, items that screamed the designer's name, their season, or their owner's favorite place to shop. Cara&Co's philosophy of luxe-class, intellectual fashion has always assumed there would be things in its concept store that weren't for everyone. Things not just anyone would understand or find accessible. And in this lies their value.
In addition to luxe-class clothing and accessories from all over the world, the store offers vintage pieces, selective perfumery, high-jewelry, and a range of gadgets, all of which are hand-picked with a keen eye for originality and function.
The concept store itself is like a museum where every piece of interior may be treated as an exhibit. The interior of Cara&Co is a piece of subtle, considered eclecticism. When creating the interior, the designers deliberately tried to get away from the usual image of a glitzy boutique, hence the mix of industrial, art-deco, constructivism and renaissance styles and ironic grouping of disparate objects such as 19th century scales from France, a giant ball constructed of the Middle Ages’ horse shoes, and 10 ancient wooden gates generating the whole wall. All these objects exist cheek-by-jowl, without trying to compete with one another.
Sydney, Australia Restaurant:
Located in the heart of Sydney in Westfield Pittstreet, Cara & Co has a fine dining restaurant within a carefully curated concept store. At the helm of the Restaurant is world-renowned head chef Dave De Belder, inviting you to experience a cooking technique that is available nowhere else in Australia. Flemish Primitives is a technique that challenges the way we eat, asking you to step outside the boundaries set by conventional cooking. This Dutch cuisine is characterized by the freedom to create, to draw inspiration from tastes that come from other places, principally from Asia.
A combination of innovation and imagination will have you experience creations that use taste and texture with a modern flair, meaning each visit will be different and will have you wanting to return time and time again.
Sydney, Australia – details:
Shop 4001, Level 4, Westfield Sydney, 188 Pitt Street, NSW 2000, Australia www.caraandco.com www.facebook.com/CaraCoSydney Twitter: @CaraCoSydney Instragram @caraandco
See also
- The Sound World, a charity founded by Cara&Co's owner
External links
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