Cecil Hammond
| Cecil Hammond | |
|---|---|
| File:Cecil Hammond, Flytime.png | |
| Born | 1976 April 08 |
| 💼 Occupation | CEO of Flyime Group |
| 📆 Years active | 2004 - Present |
| Known for | Rhythm Unplugged |
| 👩 Spouse(s) | Keke Hammond |
| 👶 Children | Nathan Hammond
Nick Hammond Natalie Hammond |
Cecil Hammond (Born April 8th 1976) is a Nigerian Music/Entertainment Promoter. He is the CEO of Flytime Group and the founder of Flytime Music Festival and Rhythm Unplugged.[1] Hammond is
considered one of the major influencers in the Nigerian Entertainment industry and has spent nearly two decades unveiling artists and developing concerts.[2]
Early Life and Education[edit]
Hammond was born in Lagos, Nigeria. He is the son of Mr. Hammond, a chartered accountant and a former managing director of Akintola Williams Deloitte and Touche.[3] He attended Corolla Primary School and the International School of Lagos (ISL) both in Nigeria.[2] He went on to earn a Bachelor of Science degree in Computer and Information Science from Valdosta State University, Georgia in 1996, and a Bachelor of Arts degree in Business Economics from the University of Leicester, United Kingdom in 1997.[4]
He also studied International Hotel Management at the University of Surrey in the United Kingdom and, in 2002, he to enrolled at Le Cordon Bleu, the leading culinary arts, wine, and management school, in London, United Kingdom.[4]
Career[edit]
After graduating from the University of Leicester, Hammond began his career as a Program Manager for Silverbird Television where he gained early exposure to the music and entertainment industry.[2] While working at Silverbird Television, Hammond noticed the absence of large scale concerts in Nigeria, and was inspired to create such a concert. This led to the creation of Rhythm Unplugged, West Africa’s longest running music concert.[2]
Flytime Group[edit]
In 2004, Hammond founded Flytime Promotions to host and promote his breakout concert, Rhythm Unplugged.[5] The success of the first concert led to the expansion of Rhythm Unplugged into a concert series which has taken place over 40 times in numerous cities across Nigeria.[6] 2020 marks the 16th year of its existence making Rhythm Unplugged West Africa’s longest running concert.
The concerts have featured some of the biggest artists in Nigeria, including Davido, D’Banj, Don Jazzy, Tiwa Savage, Wande Coal, Simi, Runtown, Olamide, Ycee, Niniola, Small Doctor, Mayokun, and Wizkid. Hammond is growing Rhythm Unplugged into a continent-wide music concert that hosts musicians from across Africa.[2]
As the CEO of Flytime Promotions, Hammond focuses on expanding the concert profile of the company and expanding the business to include artist management. Hammond has also worked in the lounge and bar space. Inspired by D’banj’s Koko lifestyle’, he established the Koko Lounge, a live music and comedy space in Yaba, Lagos.[7]
Hammond launched the Flytime Music Label, which signed then breakout music artists Tiwa Savage, Davido and Seyi Shay.[8]The success of the label’s artists earned Flytime a reputation as a leading music label for aspiring artists.
In 2011, Hammond created YouTube Channel, Flytime TV, which now has over 30,000 subscribers.[9] The channel gained popularity for its innovative show "3LiveChicks" which was hosted by Oreka Goodis, Toke Makinwa, and the late Tosyn Bucknor.[10]
Personal Life[edit]
Hammond met his wife, Keke Hammond, while working at Silverbird television.[11] She worked as a radio presenter until 2011, when she debuted as a stage-play producer. She produced a Nigerian adaptation of Ntozake Shange's 1975 original choreopoem For-Colored Girls.[11] Cecil and Keke have three children, Nathan, Natalie, and Nick.
References[edit]
- ↑ Olayinka, Olumuyiwa (2016-12-24). "Meet Cecil Hammond, the brain behind Pepsi Rhythm unplugged". Olumuyiwa's Blog. Retrieved 2020-02-04.
- ↑ 2.0 2.1 2.2 2.3 2.4 "My father gave me my first money I ever spent - Hammond". Vanguard News. 2011-09-02. Retrieved 2020-02-04.
- ↑ staffwriter (2013-11-04). "40 Nigerians Under 40: Cecil Hammond [16]". Business stories that inspire. Retrieved 2020-02-04.
- ↑ 4.0 4.1 "Linked In, Cecil Hammond". Linkedin. Unknown parameter
|url-status=ignored (help) - ↑ editor (2019-12-13). "Cecil Hammond: 15 Years of Promoting Nigerian Music". THISDAYLIVE. Retrieved 2020-02-04.
- ↑ "Rhythm Unplugged 2014 special -10 years after, it remains Nigeria's biggest entertainment show | Encomium Magazine". Retrieved 2020-02-04.
- ↑ Olayinka, Olumuyiwa (2016-12-24). "Meet Cecil Hammond, the brain behind Pepsi Rhythm unplugged". Olumuyiwa's Blog. Retrieved 2020-02-04.
- ↑ "Hammond: Nigeria's Entertainment Industry Will Dominate GDP With Adequate Funding". guardian.ng. Retrieved 2020-02-04. Unknown parameter
|url-status=ignored (help) - ↑ "Flytime Promotions". YouTube. Retrieved 2020-02-04.
- ↑ "Tosyn Bucknor Joins Toke Makinwa and Oreka Godis for '3 Live Chicks'". Nigerian Entertainment Today. 2012-01-24. Retrieved 2020-02-04.
- ↑ 11.0 11.1 "Cecil Hammond's wife turn producer". Vanguard News. 2012-01-05. Retrieved 2020-02-04.
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