Rhythm Unplugged
| File:Davido at The Music Festival.jpg Davido Performing at the Rhythm Unplugged | |
| Location | Lagos, Ibadan, Benin, Port Harcourt, Abuja |
|---|---|
| Date(s) | Every Year, December |
| Attendance | 5000 |
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Rhythm Unplugged is currently West Africa's longest running music concert hosted by Flytime Promotions in Nigeria[1][2][3]. The concert celebrates Nigerian and upcoming African artists in the Music industry. The event has been running for fifteen years. Kicking off in 2004, the event has since hosted some of the biggest artists in Nigeria and continued in its style of unveiling new and exposing old artists in Nigeria to performing live to large individual and corporate audiences. An example of which would be the popular opening and unveiling of celebrities such as Wizkid, Olamide, Davido, Tiwa Savage and acts like Seyi Shay in the 2011 Lagos edition of the concert.[4][5]
History[edit]
The Rhythm Unplugged concert started in 2004 with Cecil Hammond and his company Flytime Promotions. The purpose of the event focused on promoting the Nigerian musicians and comedians at a time when the Nigerian music industry was just beginning to make more connections to the international Music scene.[6][7][8][9]
Early years[edit]
Rhythm Unplugged started in 2004 at a small venue in Ikoyi, Lagos at a location called Fantasyland. The first concert sold over 4000 seats. Its success at the time can be associated with the use of a new strategy which included bringing out 30 major entertainers to perform all in one night.[10][11]
The concert is acclaimed for introducing the concept of having two official hosts compere an event together on stage in Nigeria as opposed to one host which was the usual practice at the time. This brought about the duo concept of Julius Agwu and Okey Bakassi, who served as the hosts for Flytime Promotions events for the first few years.[12][13]
Origin[edit]
Due to the success of the first edition, the concert organizers decided to continue the event and increase their venue capacity to accommodate their growing fan-base that they had built over the years. From Fantasyland in 2004, to Federal Palace Hotel, Ocean View and then to its latest home the Eko Convention Center, Flytime Productions has been home to many big names like Wyclef Jean, Bovi host the event.[14][15]
Rhythm Unplugged concerts has been produced in multiple cities since 2004, majority of which has been hosted in Lagos, and many others such as Benin, Abuja, Port Harcourt, Jos and Ibadan. With about 40 or more editions across Nigeria.[16]
In 2010[edit]
After several run of the concert in Lagos, in 2010, the show was hosted in Benin as well with an estimated attendance of 4000 persons filling the location to maximum and the December, Lagos edition with a filled capacity of 5000 people.[17]
In 2011[edit]
Rhythm Unplugged held in Abuja, the Nigerian Federal Capital, Having an attendance of about 5000 people which was the max capacity of the venue. This was also the first time the concert was going to hold in Abuja and matched the Lagos edition of that year with 5000 people at the Eko Convention Center.[18]
In 2012[edit]
The concert was hosted in Port Harcourt with a crowd of over 4000 persons in attendance. The concert also had the participation of the popular Rivers State Singer, Duncan Mighty.
In June of 2012[edit]
The show also held in the city of Ibadan for the first time after eight years since it inception. The Ibadan edition of the concert saw performances from the likes of Wizkid, Davido, Tu Face and Olamide.
In 2013[edit]
Rhythm Unplugged 2013 had a full list of artists headline the concert, artists such as Wyclef, P-Square, Burna Boy, Olamide were major acts. The edition was anchored by Harp Lager Beer with the numbers in attendance exceeding 4000 people with the auditorium completely full..[19]
In 2014[edit]
Pepsi headlined the Rhythm Unplugged 2014 edition in Lagos with several Music and Comedy icons, with acts P-Square, Davido, Mavin All Stars, Olamide, MI, Patoranking, Waje, Yemi Alade, Seyi Shay, Skales and Runtown, Comedians such as Bovi, Julius Agwu, Okey Bakassi, I Go Dye and Apororo marking the 10th and decade long concerts one of the largest and most attended edition of the concert.[20][21]
In 2015[edit]
Pepsi once again, hosted another edition of the show with Trey Songz headlining the edition in Lagos. The edition had celebrity performances as always with an attendance of about 5500 persons filling the venue.[22][23][24][25]
In 2016[edit]
The concert lasted 7 hours with major performances by Seyi Shay, Falz, Olamide, Omawumi, Kiss Daniel, Korede Bello, Reekado Banks, Koker, Dj Obi, Dj Exclusive, Cobhams and garnered a crowd of 5000 to fill the Venue to max.[26][27][28]
In 2017[edit]
The Rhythm Unplugged held as part of a 2-day Music and Comedy event. The first day which saw acts like Big Shaq, Davido, Tiwa Savage, Wande Coal, Simi, Runtown, Olamide, Ycee, Niniola, Small Doctor, Mayokun, 9ice, Nonso Amadi make an impression for the follow up concert titled Wizkid The Concert. The second day paired Davido and Wizkid on set at the same time for the first time since their rivalry begun. This edition of the Rhythm Unplugged concert birthed the idea of the Flytime Music Festival in 2018.[29][30]
In 2018[edit]
Based on the supposed success of the 2017 two day concert. The 2018 edition was a three day long concert which also kicked off with Rhythm Unplugged on the first day, having performances by Davido, Tiwa Savage, D'Banj, Burna Boy, Duncan Mighty and DJ Cuppy as its lead acts.[31][32][33]
Locations[edit]
Over the years, the concert has held about 40 or more editions and variations across the nation in Lagos, Benin, Abuja, Port Harcourt, Jos and Ibadan. The Concert is currently held in Lagos at the Eko Convention center.[34]
Involved artists[edit]
Such artists includes; Wizkid, Burna Boy, Mayokun, Edris Abdulkarim, Tiwa Savage, Tony Tetuila, Eddie Montana, Basket Mouth, Davido, Kizz Daniel, D Banj, Tu Face Idibia, Don Jazzy, Ice Prince, P Square, Ayo Makun, I go Die, Duncan Mighty, Seyi Law, Jesse Jags, Teni, Big Shaq, Trey Songz.[35]
References[edit]
- ↑ "Owners of Rhythm Unplugged, Flytime Promotions, present the 2019 Flytime Music Festival to celebrate 15 years -". 2019-10-18. Retrieved 2019-10-28.
- ↑ guardian.ng https://guardian.ng/life/music/hammond-celebrating-15-years-of-rhythm-unplugged/. Retrieved 2019-10-28. Missing or empty
|title=(help) - ↑ "Rhythm Unplugged 2018: Bobby Brown, Bel Biv Devoe, RBRM rock Day 2 of music festival". www.pulse.ng. 2018-12-23. Retrieved 2019-10-28.
- ↑ "Trey Songz set to bring sexy back at 2015 Edition". www.pulse.ng. 2015-11-10. Retrieved 2019-09-28.
- ↑ "Rhythm Unplugged 2014 special -10 years after, it remains Nigeria's biggest entertainment show | Encomium Magazine". Retrieved 2019-09-28.
- ↑ "Rhythm Unplugged 2014 special -10 years after, it remains Nigeria's biggest entertainment show | Encomium Magazine". Retrieved 2019-09-28.
- ↑ Olayinka, Olumuyiwa (2016-12-24). "Meet Cecil Hammond, the brain behind Pepsi Rhythm unplugged". Olumuyiwa's Blog. Retrieved 2019-10-28.
- ↑ "Hammond… Celebrating 15 years of Rhythm Unplugged". The Guardian Nigeria News - Nigeria and World News. 2019-10-26. Retrieved 2019-10-28.
- ↑ "Owners of Rhythm Unplugged, Flytime Promotions, present the 2019 Flytime Music Festival to celebrate 15 years -". 2019-10-18. Retrieved 2019-10-28.
- ↑ "2018 Rhythm Unplugged Countdown:Tiwa, Duncan Mighty, Olamide, Others Warm Up". SilverbirdTV. 2018-11-29. Retrieved 2019-09-28.
- ↑ "Wizkid, Olamide, Psquare light up Lagos with mega performances". www.pulse.ng. 2016-12-24. Retrieved 2019-09-28.
- ↑ "Julius Agwu to hold Crack Ya Ribs 10th anniversary in London". Nigerian Entertainment Today. 2015-08-07. Retrieved 2019-09-28.
- ↑ "PHOTOS: Rhythm Unplugged 2016". 360Nobs.com. 2016-12-26. Retrieved 2019-09-28.
- ↑ "PHOTOS: Rhythm Unplugged 2016". 360Nobs.com. 2016-12-26. Retrieved 2019-09-28.
- ↑ "/rhythm-unplugged-2014-special-10-years-after-it-remains-nigerias-biggest-entertainment-show". encomium. Unknown parameter
|url-status=ignored (help) - ↑ "rhythm-unplugged-2013". notjustok. Unknown parameter
|url-status=ignored (help) - ↑ "are-you-ready-for-rhythm-unplugged-2014". silverbirdtv. Unknown parameter
|url-status=ignored (help) - ↑ "Trey Songz set to bring sexy back at 2015 Edition". www.pulse.ng. 2015-11-10. Retrieved 2019-09-28.
- ↑ Olayinka, Olumuyiwa (2016-12-24). "Meet Cecil Hammond, the brain behind Pepsi Rhythm unplugged". Olumuyiwa's Blog. Retrieved 2019-09-29.
- ↑ "Julius Agwu to hold Crack Ya Ribs 10th anniversary in London". Nigerian Entertainment Today. 2015-08-07. Retrieved 2019-09-28.
- ↑ Olayinka, Olumuyiwa (2016-12-24). "Meet Cecil Hammond, the brain behind Pepsi Rhythm unplugged". Olumuyiwa's Blog. Retrieved 2019-09-29.
- ↑ "2018 Rhythm Unplugged Countdown:Tiwa, Duncan Mighty, Olamide, Others Warm Up". SilverbirdTV. 2018-11-29. Retrieved 2019-09-29.
- ↑ Okuku, Mitchelle (2018-10-17). "Rhythm Unplugged is back! Flytime Promotions presents Flytime Music Festival". Legit.ng - Nigeria news. Retrieved 2019-09-29.
- ↑ "Trey Songz set to bring sexy back at 2015 Edition". www.pulse.ng. 2015-11-10. Retrieved 2019-09-29.
- ↑ "PHOTO: Davido and Trey Songz on stage at Rhythm Unplugged". Nigerian Entertainment Today. 2015-12-19. Retrieved 2019-09-29.
- ↑ "photos-rhythm-unplugged-2016". 360nobs. Unknown parameter
|url-status=ignored (help) - ↑ "pepsi-rhythm-unplugged-2016-wizkid-olamide-psquare-light-up-lagos-with-mega". pulse.ng. Unknown parameter
|url-status=ignored (help) - ↑ "Wizkid, Olamide, Psquare light up Lagos with mega performances". www.pulse.ng. 2016-12-24. Retrieved 2019-10-28.
- ↑ "stories". allafrica.com. Unknown parameter
|url-status=ignored (help) - ↑ "PHOTO: Davido and Trey Songz on stage at Rhythm Unplugged". Nigerian Entertainment Today. 2015-12-19. Retrieved 2019-09-29.
- ↑ "wizkid-brings-davido-epic-concert-fans-surprise/". trace.tv. Unknown parameter
|url-status=ignored (help) - ↑ "Rhythm Unplugged 2018: Bobby Brown, Bel Biv Devoe, RBRM rock Day 2 of music festival". www.pulse.ng. 2018-12-23. Retrieved 2019-10-28.
- ↑ "2018 Rhythm Unplugged Countdown:Tiwa, Duncan Mighty, Olamide, Others Warm Up". SilverbirdTV. 2018-11-29. Retrieved 2019-10-28.
- ↑ Agbo, Njideka (2018-10-29). "Nigeria Get Ready for Pepsi Rhythm Unplugged, Rbrm Featuring Bobby Brown, Bel Biv Devoe and Olamide Live". allAfrica.com. Retrieved 2019-09-28.
- ↑ "2018 Rhythm Unplugged Countdown:Tiwa, Duncan Mighty, Olamide, Others Warm Up". SilverbirdTV. 2018-11-29. Retrieved 2019-09-28.
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