Centili
| Privately held | |
| ISIN | 🆔 |
| Industry | Mobile payments |
| Founded 📆 | 2011 |
| Founder 👔 | |
| Headquarters 🏙️ | London, United Kingdom Belgrade, Serbia Kuala Lumpur, Malaysia |
Area served 🗺️ | |
Key people | Zoran Vasiljev (Group CEO) |
| Products 📟 | Monetisation Platform-as-a-Service Direct carrier billing Digital wallets Virtual currency Bundling |
| Members | |
Number of employees | 70 |
| 🌐 Website | Centili.com |
| 📇 Address | |
| 📞 telephone | |
Centili, an international mobile payments company operating in the direct carrier billing and digital monetisation space.[1][2]
Products and services[edit]
Centili operates an in-house developed payments platform connected to 280 mobile network operators.[1][2]The platform applies consumers' digital purchases such as in-game items and app subscriptions to their plans with telecom operators and digital wallets.[1] In August 2020 it launched a digital services bundling solution, called Centili Fusion.[3] The product enables the adding of app subscriptions and digital items to standard telco packages; consumers pay for such bundles with their prepaid or postpaid mobile plans.[4] The company integrates digital services onto the MNO billing, and facilitates commercial, financial, and legal relationships between the carriers and companies that use carrier billing.[5] Since 2013, it has been operating ¥Coins virtual currency in partnership with the Japanese conglomerate Softbank.[6] The company has group-level agreements with MNO conglomerates, including Orange and Deutsche Telekom.[7] In February 2020, it enabled the use of PLAY subscriptions as means of paying for rides hailed on iTaxi, which operates vehicles across Poland.[8]
History and operations[edit]
The company was started in 2011 as the carrier billing arm of the messaging company Infobip, from which it later spun off.[1] As of 2021, it has offices and employees in Belgrade (Serbia), Kuala Lumpur (Malaysia), Shenzhen (China), Delaware (USA), Munich (Germany), Bangkok (Thailand), Madrid (Spain) and elsewhere.[2] It is structured as a group of business entities, with the holding company registered in London, UK. Centili provides payments services for the gaming studio Wargaming, the global dating service Badoo, the language learning app Busuu,[9] Nigerian 21st Century Technologies,[10] Boomplay Music [11] et al.
In 2017, the company was chosen as the Best Carrier Billing Vendor by a panel of independent industry judges at the Global Carrier Billing Awards in London, UK.[12] In 2019, it was ranked in carrier billing vendors' first tier, based on an independent survey which received responses from 214 mobile network operators.[13] Providing the early stage funding and some of its corporate structures to grow Centili in the early years, Infobip started with spin-off preparations in 2017. The process was concluded in 2020. In March 2020, the telco executive Zoran Vasiljev was appointed Group CEO.[1][14]
Competitors[edit]
See also[edit]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 Knighton, Andrew (July 2020). "Direct Carrier Billing, Deep Dive Strategy & Competition 2020-2025". United Kingdom: Juniper Research: 68. Retrieved 21 March 2021.
- ↑ 2.0 2.1 2.2 "About". Centili.com. Retrieved 21 March 2021.
- ↑ "Centili launches subscriptions platform for MNOs". Telecompaper. 11 August 2020. Retrieved 21 March 2021.
- ↑ Sharma, Ray. "Centili Launches PaaS for MNOs to Create and Manage Highly Flexible Packages". The Fast Mode. Retrieved 21 March 2021.
- ↑ "Zoran Vasiljev, Group CEO at Centili: "Platform model is the next big thing in digital monetisation"". Telecom Review. 28 January 2021. Retrieved 21 March 2021.
- ↑ Shu, Catherine (5 November 2013). "Virtual Currency ¥Coins Helps Foreign Developers Gain A Foothold In Japan". TechCrunch. Retrieved 21 March 2021.
- ↑ Cottam, Teresa (29 December 2020). "Deutsche Telekom partners with Centili". Omnisperience. Retrieved 21 March 2021.
- ↑ "Play i iTaxi wprowadzają usługę Zapłać z Play za przejazdy taksówkowe". Money.pl (in Polish). 24 February 2020. Retrieved 21 March 2021.CS1 maint: Unrecognized language (link)
- ↑ Skeldon, Paul (2021-10-23). "Busuu works with Centili to deliver language e-learning in developing markets". Telemedia Online. Retrieved 2021-03-19.
- ↑ Osuagwu, Prince (10 September 2020). "21st Century Tehnologies teams with Centili on digital transformation". Vanguard Nigeria. Retrieved 21 March 2021.
- ↑ Cottam, Teresa (2021-02-25). "Boomplay gives Africans the gift of music thanks to Centili". Omnisperience. Retrieved 2021-03-19.
- ↑ Putnam-Moorcroft, Andrea (2 October 2017). "Winners of the Global Carrier Billing Summit Awards 2017". aimm.co. Association for Interactive Media and Micropayments. Retrieved 21 March 2021.
- ↑ Skeldon, Paul (26 April 2018). "Centili, Veoo and DIMOCO ranked among the best carrier billing vendors in the world". Telemedia Online. Retrieved 21 March 2021.
- ↑ "Centili appoints eminent telco/tech executive Zoran Vasiljev as Group CEO". Malaysian Tribune. 11 March 2020. Retrieved 21 March 2021.
External links[edit]
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