Chi Chi London
| File:Chi Chi London.png | |
| Retail | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | 1988 |
| Founder 👔 | |
| Headquarters 🏙️ | , , UK |
Area served 🗺️ | Worldwide |
Key people | Jamal Najar, Daniel Najar, Gio Najar |
| Products 📟 | Clothing |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Chi Chi London is a fashion brand retailer, aimed at young women. The company started off as a design house in London in 1988 and is a family run business. The brand's headquarters are based in London and they currently ship products worldwide to over 70 countries,[1] using multiple currencies.[2]
History[edit]
Chi Chi was founded as a manufacturer in 1988 by Jamal Najar, with Chi Chi London launching in 2013[3] by his sons Daniel and Gio Najar. It started as a website selling dresses, but then expanded to include ranges of accessories, shoes and bags to the collection. Day wear, knitwear, outerwear and swimwear were also added to the collections. The brand has been spotted on a number of celebrities including Stacey Solomon,[4] Charlotte Hawkins,[5] Jacqueline Jossa,[6] Caroline Flack and Made in Chelsea stars Georgia Toffolo and Binky Felstead.[7]
2016 onwards[edit]
At the end of 2016 Chi Chi London was named on the Sunday Times Fast Track 100’s [8]“One to Watch”.[9] In 2017 Chi Chi London launched their first range of kidswear aimed at girls aged 3–12 years old.[10] The debut collection consisted of 16 dresses, each inspired by the womenswear designs that were current at the time. This range has since grown and currently features over 40 dresses.
Chi Chi launched their bridal wear collection in 2017, to celebrate the launch they held a competition with The Holiday Place to give couples the chance of winning their dream wedding, worth up to £25,000.[11] The prize included the venue of a value up to £15,000, the bride's choice of wedding dress and four bridesmaid dresses, as well as outfits for up to 25 guests. On top of this they also won their honeymoon courtesy of Holiday Place and Amazing Thailand.[12]
In August 2018, the company launched its mobile application for android and iOS phones in the UK market. A new website was also launched in April 2019.[13] Chi Chi London migrated over to Magento Commerce (M2) with the help of Tryzens.[14] The new website aimed at making the buying process much easier and quicker for shoppers to place orders.
Partnerships[edit]
In 2019 Chi Chi London announced a new style partnership with Aintree Racecourse for the 2019 Randox Health Grand National Festival. As the Style Award partner for the ladies day on 5 April a number of Chi Chi London prizes were up for grabs in the competition, including a year's supply of dresses for the winner, plus £100 vouchers for finalists. In addition to this 20% discounts were shared to all Ladies Day racegoers.[15]
References[edit]
- ↑ Hounslea, Tara. "The Drapers Interview: Chi Chi London's fast track to phenomenal growth". Drapers. Retrieved 8 October 2019.
- ↑ "Chi Chi London". Elavon. Retrieved 8 October 2019.
- ↑ Bourke, Joanna. "Entrepreneurs: The north London brothers in fashion with must-have womenswear label". Evening Standard. Retrieved 8 October 2019.
- ↑ "Celebrity Get the Look with Poppy Delevingne, Pixie Lott and Naomi Harris". Fashion Mommy. Retrieved 8 October 2019.
- ↑ Sutcliffe, Laura. "Charlotte Hawkins wears the most dreamy high street dress on the red carpet". Hello! Magazine. Retrieved 8 October 2019.
- ↑ "Look fabulous in florals like Jacqueline Jossa in a bardot Chi Chi London dress". Mail Online. Retrieved 8 October 2019.
- ↑ Sampson, Issy. "Susanna Reid, Olivia Attwood, Vogue Williams and Spencer Matthews lead the glamour at Epsom races". The Sun. Retrieved 8 October 2019.
- ↑ "Fast Track 100". Fast Track 100. Retrieved 8 October 2019.
- ↑ Harris, Amy. "Fashion brand Chi Chi London named one of ten 'Ones to watch' in The Sunday Times Fast Track 100". Evening Standard. Retrieved 8 October 2019.
- ↑ Geoghegan, Jill. "Chi Chi London launches kidswear". Drapers. Retrieved 8 October 2019.
- ↑ Jackson, Daniel. "Meet the couples who need YOUR votes to win a £25,000 dream wedding courtesy of Chi Chi London's new Bridal collection". The Mirror. Retrieved 8 October 2019.
- ↑ Jackson, Daniel. "Meet the couple who've won a £25,000 dream wedding courtesy of Chi Chi London's new Bridal collection". The Mirror. Retrieved 8 October 2019.
- ↑ "Chi Chi London upgrades digital experience". Retail Technology. Retrieved 8 October 2019.
- ↑ Briggs, Fiona. "Chi Chi London partners with Tryzens to launch e-commerce platform". Retail Times. Retrieved 8 October 2019.
- ↑ "AINTREE RACECOURSE AND CHI CHI LONDON". The Jockey Club. Retrieved 8 October 2019.
Category:Online retailers of the United KingdomCategory:Clothing brands of the United KingdomCategory:British brandsCategory:Online clothing retailers of the United Kingdom
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