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Founded 📆2012
Founder 👔
Headquarters 🏙️San Francisco, CA, Moncton, New Brunswick
Area served 🗺️
Key people
Dan Martell
Products 📟 Mentoring
Number of employees
6 (2014)
📇 Address
📞 telephone

Clarity is an online network founded Canadian entrepreneur Dan Martel, that connects users by telephone with expert mentors in areas such as marketing, sales and business development.[1] In February 2015, Clarity was acquired by Fundable for an undisclosed amount.



The inspiration for Clarity came from Martell’s beneficial experiences during the founding of his first two companies, Spheric Technologies and Flowtown, whereby his mentors provided a significant amount of valuable guidance in telephone conversations.[2]

As Martell embarked upon the process of starting another company after Flowtown’s acquisition, Martell noted that "99 percent" of the useful entrepreneurial advice that he had received "was over the phone."[2] Following the launch of the company, Martell further explained that he moved to San Francisco for the sole purpose of seeking the guidance of mentors and stated: “I know that getting the right advice at the right time can dramatically change an entrepreneur’s life."[3]


Clarity had a provincial launch in New Brunswick in January 2012 and was opened to the public on May 2012.[4] [5] Martell, who self-funded the startup, began with a group of around 1,000 advisors. Four full-time staff members were employed at inception, and Martel stated that he hoped to increase this total to 12 by the end of 2012. (In May 2014, the Clarity website features six employees.)[3]

At the time of Clarity's launch, its emphasis was technology and business, [3]

On December 4, 2012, the firm announced that it had raised US$1.6 million in a seed investment round. Investors included Freestyle Capital, Mark Cuban, Boris Wertz from Version One Ventures and Real Ventures.[6]

Product description[edit]

Clarity connects advice seekers with a pool of experts in areas such as sales, marketing, business development, venture capital and customer acquisition.[1] In December 2012, the company was able to facilitate access to around 7,500 mentors,[6] who charge a self-determined rate, which the mentor may donate to a charity—the mentor receives 85% of the revenue; Clarity retains the remaining 15% unless the money is not directed to a charity.[3] [5] Users can search or browse the service directory to find experts,

The firm states on its website: "Regardless if you live in San Francisco or rural Canada, getting advice from those who've been successful is one of the best ways to move your dreams forward."[7] By October 2012, over 12,000 calls had been processed with entrepreneurs from nearly 50 countries.[8][9]

In December 2012, Martell announced that the company has introduced conference lines that allowed dial-in initiated by the entrepreneurs and experts themselves to replace the initial function that would contact participants directly at appointment times. ”.[6]


The Huffington Post noted that Clarity gave users a "huge advantage" and stated that the service has some of "the top startup advisors any startup in the world could hope for."[10] Clarity has also received profiles in publications such as Wired, CBC News, the Financial Post, GigaOM, PandoDaily and TechCrunch.[11][12][13][14][15][16][16][17]


  1. 1.0 1.1 "New online service links experts with entrepreneurs". CBC News. January 6, 2012.
  2. 2.0 2.1 Wong, Christine (January 16, 2012). "Moncton startup dials into demand for big name business advice". IT Business.
  3. 3.0 3.1 3.2 3.3 Taylor, Colleen (3 May 2012). "Clarity Launches Mobile Mentorship Service To Connect Startup Founders With Good Advice". TechCrunch. AOL Inc. Retrieved 24 May 2014.
  4. Sarah Mitroff "For $10,000 an Hour You Can Talk to Mark Cuban Too" Wired 12.04.12
  5. 5.0 5.1 Casey, Quentin (January 3, 2012). "Business advice from experts just a phone call away". Financial Post.
  6. 6.0 6.1 6.2 Etherington, Darrell (4 December 2012). "Clarity Raises $1.6M Seed Round From Baseline, Mark Cuban And More To Build Its Mentor Advice Network". TechCrunch. AOL Inc. Retrieved 24 May 2014.
  7. "About". Clarity. Clarity. 2014. Retrieved 24 May 2014.
  8. Etherington, Darrell (August 7, 2012). "Clarity Handles 10K Calls, Adds New Discovery and Communications Features". Betakit.
  9. Taylor, Colleen (17 October 2012). "Dial-A-Mentor Service Clarity Talks Stats: 12K Calls Across Nearly 50 Countries [TCTV]". TechCrunch. AOL Inc. Retrieved 24 May 2014.
  10. Kingston, Howard (May 23, 2012). "11 Ways to Get World Class Startup Advice -> Right Now". Huffington Post.
  11. "Don't touch that ad budget". Financial Post. October 7, 2009.
  12. Spence, Rick (July 19, 2011). "If you don't know, ask a pro". Financial Post.
  13. Ginn, Aaron (September 7, 2012). "Ways Growth Hackers Changed Marketing". TechCrunch.
  14. Taylor, Colleen (May 3, 2012). "Clarity Launches Mobile Mentorship Service To Connect Startup Founders With Good Advice". TechCrunch.
  15. Lewis, Rob (May 3, 2012). "Canadian Entrepreneur Dan Martell Officially Launches Clarity". TechVibes.
  16. 16.0 16.1 Kim, Ryan (May 3, 2012). "Want to talk to Mark Cuban? Call him up on Clarity". GigaOM.
  17. McKenzie, Hamish (May 3, 2012). "Mark Cuban Will Now Take Your Call (For $10k an Hour)".

External links[edit]

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