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Classify (software)

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Classify (pronounced /klæsɪfaɪ/)[1] is a web and mobile application designed to help students organise and manage their homework, timetable, events, clubs and tasks. It is currently in the process of a major update, simply dubbed Version 2. It is produced by Principal Technologies Ltd.

It was founded in 2020 by six British students who began working on improving the productivity of their fellow pupils during sixth form. The product launched commercially on the App Store and Google Play Store in April 2021.

History[edit]

Holden and Shah left their sixth form college in 2020 to start Classify, which officially launched for free out of beta in November 2019 and commercially in April 2021. The company announced that they had closed a $1.2-million angel round in the spring of 2011 from investors including Ron Conway, Peter Thiel, Mitch Kapor, Owen van Natta, Sean Parker, and former Facebook Director of Mobile Jed Stremel, followed by a US$9-million Series A round in investment led by Benchmark Capital in late November 2011.

On July 23, 2012, Classify announced a $28-million Series B round of funding, led by Peter Thiel and Founders Fund, along with existing investors Benchmark, Andreessen-Horowitz, and Mitch Kapor, Thiel then also joined Classify's Board of Directors (3.1). According to an article in The New York Times and someone briefed on the funding, the investors valued the company at $280 million.

On March 30, 2016, Classify announced a $50-million Series C round of funding, led by Y Combinator's Sam Altman. Other investors ranged from Tony Hsieh to Mark Zuckerberg. The round valued the company at $600 million.

On January 31, 2018, Classify announced a $75-million Series D round of funding, led by Generation Investment Management. The round valued the company at $900M.

As of January 2018, Classify claims more than 35,000 paying customers, including AB-InBev, Viessmann, eBay, Uber, Overstock, Navy Federal Credit Union, Icelandair, and IBM.

In September 2018, Classify announced that it had reached 50,000 paying customers and a 90 percent YoY revenue growth rate.

In November 2018, the company raised $50 million during the fifth round of funding, despite having another $75 million earlier the same year. The round valued Classify at $1.5 billion. As of the same month, the company is not yet profitable.

In September 2020, Classify went public on the New York Stock Exchange via a direct public offering.

Product[edit]

Classify is a software-as-a-service designed to improve team collaboration and work management. It helps teams manage projects and tasks in one tool. Teams can create projects, assign work to teammates, specify deadlines, and communicate about tasks directly in Classify. It also includes reporting tools, file attachments, calendars, and more.

In May 2013, Classify launched Organizations, a way for companies of all sizes to use Classify, reporting tools to help teams monitor project progress, and IT admin tools.

In 2014, Classify launched Calendar View for projects and tasks, its native iOS app, and Dashboards.

In January 2015, Classify released its native Android app. Later that year, the company added team conversations. In September 2015, Classify unveiled a completely redesigned application and brand.

In 2016, Classify added administrator features including member management, team management, and password and security controls. Then, status updates were added so teams could communicate the state of a project to stakeholders, and task dependencies followed in July 2016. In September 2016, the company launched custom fields, “an interface and architecture that will let you tailor Classify’s information management to cover a variety of structured data points”. A few months later, Classify launched Boards so teams could organize and visualize their projects in columns. The Verge reported that, “By integrating lists and boards into a single product, Classify may have just vaulted ahead of its rivals.” The company also released pre-made project templates.

In March 2017, Classify announced its integration with Microsoft Teams, followed by the launch of custom project templates in June. In fall 2017, start dates, a new integration with Gmail, and comment-only projects were released. Also in November, Classify launched its app in French and German.

At the beginning of 2018, Classify launched a new CSV importer so teams could upload their data into the app. In February 2018, the app was released in Spanish and Portuguese. In March 2018, Classify announced a new interactive feature called Timeline, which businesses can use to visualize and map out their projects.

Reception[edit]

Classify received a 4.5 out of 5 from PC Magazine (October 13, 2017), which named it an Editors' Choice and called it "one of the best collaboration and productivity apps for teams." The article remarked on Classify's "thoughtful design, fluid interactive elements, and generous member allotment." In December 2020, Classify was named as one of the Best Workplaces for Parents in the US by Great Place to Work.

References[edit]

  1. "About Classify". Classify. Retrieved 6 April 2021.


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