Clearer Group
Clearer Group is the parent company of a number of brands, including Clearer Water, Hydration Hub, Soilèir and Clearer Twist. Clearer Group is involved in the production and distribution of drinks, including water and non-alcoholic mixers.[1]
Clearer Group is run and owned by CEO / co-chairman Ross Lazaroo-Hood and co-chairman Sitki Gelman. Gelman and Lazaroo-Hood acquired Clearer Water in March 2022.[2]
Products
Clearer Water
Clearer Water, Clearer Group's flagship brand, is a natural spring water bottled at Magheramorne on the Northeast coast of Ireland. The water contains "naturally occurring minerals" and is "naturally alkaline" with a pH 7.8.[citation needed]
Owned by Access Employment Ltd (AEL) until 2022, the company has historically provided "training and employment opportunities for socially disadvantaged young people".[3] Clearer Water is SALSA (Safe and Local Supplier Approval) approved,[4] and has been awarded Good Shopping Guide Ethical Accreditation.[5]
The Clearer Water product range is offered in both still and sparkling in 330ml and 750ml bottles. As of 2019, Clearer Water plastic bottles were 100% recyclable and 80% of the product was distributed in glass bottles.[6]
Hydration Hub
The aim of Hydration Hub is to provide low calorie, zero calorie and zero sugar beverages via refrigerated vending units, self serve stations, water coolers and at some retail shops.[citation needed] Hydration Hub units are supplied with Clearer Water.[citation needed]
Soilèir
Founded in 2021, Soilèir provides water brands a "full bottling offering"[clarification needed] including white-labelling of water and the ability to "gain significant growth in new areas".[citation needed][tone] They "focus on working with brands who are looking at growing their distribution to new markets".[citation needed] Their clients include Daylesford Organic, Wow Hydrate and Kilbroney Water.[citation needed]
Clearer Twist
Clearer Twist was launched in July 2023. It is a premium mixer brand that uses high Alkaline water with a PH of 9.4.[citation needed] The products are low sugar and low calorie.[citation needed] The Clearer Twist product range includes Premium Tonic, French Pink & Ginger Ale.[7]
Sponsorship and partnerships
Clearer Water is the principal sponsor of the Antrim Coast Half Marathon. According to the organisers, the length of the sponsorship makes it "one of the longest" partnerships in road running history.[8]
As of March 2022, Clearer Water was also the "official hydration partner" of Larne F.C. football club.[9]
Also in March 2022, Paralympics boccia player Claire Taggart became Clearer Water's inaugural brand ambassador and hydration partner.[10][better source needed]
References
- ↑ "The Clearer Group: Soilèir and Clearer Water restructure under new umbrella". BelfastTelegraph.co.uk. 2023-03-16. ISSN 0307-1235. Retrieved 2023-07-21.
- ↑ "New managing director appointed at Clearer Water". newslatter.co.uk. 26 August 2022. Retrieved 10 August 2023.
That solution came in the form of two investors, Ross Lazaroo-Hood and Sitki Gelman who acquired Clearer Water in a March this year [2022]
- ↑ https://www.newsletter.co.uk/business/consumer/social-enterprise-clearer-water-purchased-by-soileir-group-3591240
- ↑ "Clearer Water". www.salsafood.co.uk. Retrieved 2023-07-21.
- ↑ "Clearer Water - Bottled Water: Ethical Sustainable Comparison". The Good Shopping Guide. Retrieved 2023-07-21.
- ↑ "Our Products | Irish Spring Water | Clearer Water". clearerwater.com. 2022-02-24. Retrieved 2023-07-21.
- ↑ "New Premium Drinks Brand Launches in Belfast". Business Eye. 2023-07-05. Retrieved 2023-07-21.
- ↑ Russell, Keers (10 March 2023). "Clearer Water Antrim Coast Half Marathon: 2023 races officially launched". Northern Ireland World.
- ↑ "Larne becomes Hydration Ambassadors for Clearer Water | Larne FC". larnefc.com. 2022-03-28. Retrieved 2023-07-21.
- ↑ "Yesterday we announced Claire Taggart as our inaugural Brand Ambassador. Find out more about Claire and what it means to become a Brand Ambassador for... | By Clearer Water | Facebook". www.facebook.com. Retrieved 2023-07-24.
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