Click & Grow
 | |
| ISIN | 🆔 |
|---|---|
| Industry | Indoor gardening |
| Founded 📆 | 2009 |
| Founder 👔 | Mattias Lepp |
Area served 🗺️ | |
| Products 📟 | Smart Flowerpot, Smart Garden, Wall Farm |
| Members | |
Number of employees | |
| 🌐 Website | eu |
| 📇 Address | |
| 📞 telephone | |
Click & Grow is an Estonian indoor gardening company, founded by Mattias Leep in 2009. It develops consumer electronic products for growing edible plants indoors.
History[edit]
Click & Grow was founded by Mattias Leep, in Estonia in 2009. In 2010, he won a local Ajujaht business idea competition with his idea for a 'Smart Flowerpot'.[1] The idea took two years to develop before it was sold as a product.[2][3][4]
As of 2018, Click & Grow employed 42 people, with offices in San Francisco, Tartu and Tallinn, and had more than 450,000 customers.[5] In the same year the company received investment from INGKA Holding.[6]
Between March and May 2020, during the COVID-19 pandemic, Click & Grow saw sales that were three to five times higher than normal. It was claimed that this was due to fresh food shortages and fear of them continuing,[7] an effort to improve mental health,[8] and in order to reduce food shopping frequency.[9][10][11]
Products[edit]
All of Click & Grow's products are self-irrigating and use plant pods which contain the plant seeds, the growing medium and a controlled-release fertiliser.[12][2]
Smart Flowerpot[edit]
The Smart Flowerpot was introduced in 2011. It was a battery powered, indoor plant pot that did not require manual watering or fertilizing.[13] By 2012 Click & Grow had sold 90,000 Smart Flowerpots. However, customers in Nordic countries found that they had insufficient natural sunlight to grow many varieties of plant.[4][14]
Smart Herb Garden and Smart Garden 3[edit]
In 2013, Click & Grow used Kickstarter to raise $625,000 for a Smart Herb Garden, which included an LED grow light, and could grow three plants at once.[15] It began selling the Smart Herb Garden in January 2014.[4][16] In 2017, a second generation of the garden was released called Smart Garden 3.
Smart Garden 9 and 27[edit]
In 2016, Click & Grow launched a bigger version of the Smart Herb garden through another Kickstarter campaign - the Smart Garden 9, capable of growing nine plants at a time.[12] The nine-plant unit can be stacked using a three-tiered stand, to become a Smart Garden 27.[10][17][5]
Smart Farm[edit]
In 2015, Click & Grow introduced a larger indoor plant growing product which could be installed in a pantry and grow up to 250 plants.[18]
Wall Farm[edit]
In 2016, Click & Grow launched the Wall Farm, which can grow up to 51 plants at a time.[5][3][19]
References[edit]
- ↑ "Click & Grow – the most successful alumni of Ajujaht". ajujaht.ee. October 20, 2015. Retrieved March 29, 2021.
- ↑ 2.0 2.1 Issie Lapowsky (April 22, 2015). "This Indoor Farm Can Bring Fresh Produce to Food Deserts". Wired (magazine). Retrieved March 29, 2021.
- ↑ 3.0 3.1 Beren Dere (August 3, 2018). "Interview with Mattias Lepp, Founder and CEO of Click and Grow, about Indoor Farming Solutions". bontena.com. Retrieved March 29, 2021.
- ↑ 4.0 4.1 4.2 Svetla Marinova; Jorma Larimo; Niina Nummela (November 6, 2016). "Click & Grow Moving Forward with High-Tech Plant Growing". Value Creation in International Business. Springer International Publishing. 2: 41–49. ISBN 9783319393698.
- ↑ 5.0 5.1 5.2 Kalev Aasmae (December 7, 2018). "Smart soil, automated LED lights, this tech can grow anything from herbs to sequoias". Znet. Retrieved March 29, 2021.
- ↑ Silver Tambur (November 1, 2018). "Ikea invests in Estonian smart herb garden producer Click & Grow". estonianworld.com. Retrieved March 29, 2021.
- ↑ Mandy Behbehani (July 3, 2020). "Pandemic gardening moves indoors with a smart garden in the kitchen". San Francisco Chronicle. Retrieved March 29, 2021.
- ↑ Ellise Pierce (March 25, 2020). "Quarantine garden boom: Local growers are delivering starter food farms to your door". The Dallas Morning News. Retrieved March 30, 2021.
- ↑ Matthew Kronsberg (February 17, 2021). "Is Growing Your Own Indoor Garden Worth It?". The Wall Street Journal. Retrieved March 29, 2021.
- ↑ 10.0 10.1 "Virtually You". BBC Click. July 4, 2020. BBC News. Retrieved March 29, 2021.
- ↑ "In Fashion". BBC Click. August 8, 2020. BBC News. Retrieved March 29, 2021.
- ↑ 12.0 12.1 John Biggs (November 19, 2016). "The Smart Garden 9 is a self-contained kitchen garden for your "herbs" and vegetables". TechCrunch. Retrieved March 30, 2021.
- ↑ Katie Pilkington; Megan Wollerton (March 26, 2014). "Click & Grow Smart Flowerpot: Smart gardening for everyone (hands-on)". Cnet. Retrieved March 29, 2021.
- ↑ Julie Strietelmeier (February 10, 2013). "Click & Grow Smartpot flowerpot review". the-gadgeteer.com. Retrieved March 29, 2021.
- ↑ Biz Carson (August 19, 2015). "This startup is building a Keurig for fresh herbs". Business Insider. Retrieved March 29, 2021.
- ↑ Brian X. Chen (July 19, 2017). "Going Low-Tech to Solve Everyday High-Tech Problems". The New York Times. Retrieved March 29, 2021.
- ↑ Larry Olmsted (April 1, 2020). "Fresh Vegetables: Why I Just Bought An Indoor Garden". Forbes. Retrieved March 29, 2021.
- ↑ Adele Peters (June 19, 2015). "Grow A Full-Size Garden In Your Dark, Dingy Apartment With This Smart Farm". fastcompany.com. Retrieved March 29, 2021.
- ↑ M. Moon (September 28, 2016). "Raise veggies like an astronaut with these Wall Farms". Engadget. Retrieved March 31, 2021.
External links[edit]
- Official website
- Growing Your Own Food Indoors - BBC Click on YouTube
- Hong Kong, Fashion And Space - BBC Click on YouTube
- TikTok, Virtual Reality and Virgin Orbit - BBC Click on YouTube
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