📜 Post with us on Reddit
📝 Create a new article
🏭 Create a company page
🇬🇧 - in English
🇫🇷 - en Français (FR)
🇵🇹 - em Português (PT)
🇩🇪 - in Deutsch (DE)
🇯🇵 - 日本語で (JA)
Sponsored articles

You can edit almost every page by Creating an account. Otherwise, see the FAQ.

Back to the Roots, Inc.

From EverybodyWiki Bios & Wiki







AngusWOOF, since the article is promotional and apparently written by a UPE, I am not going to review it further. II have no monoplogy on reviewing this or any other article. If you or someone else should accept it I will decide then about an AfD. DGG ( talk ) 20:58, 9 December 2020 (UTC)


Back to the Roots, Inc.
Back to the Roots logo
Private
ISIN🆔
IndustryLawn & Garden
Founded 📆2009; 15 years ago (2009)
Founder 👔
  • Nikhil Arora
  • Alejandro Velez
Headquarters 🏙️,
Oakland, California
,
U.S.
Area served 🗺️
Products 📟 Indoor gardening kits and organic seeds
Members
Number of employees
🌐 Websitebacktotheroots.com
📇 Address
📞 telephone

Back to the Roots, Inc. is a privately-owned American organic gardening company based in Oakland, California. The company was co-founded by Nikhil Arora and Alejandro Velez in 2009.[1][2]

History[edit]

Back to the Roots was founded in 2009 by Nikhil Arora and Alejandro Velez[3] who met at University of California, Berkeley.[4][5] The company began by selling mushrooms grown from used coffee grounds to local restaurants.[6][7][8] The mushrooms were later accepted by Whole Foods Market.[9]

One of the first products was a grow-your-own mushroom kit[10][11] which used recycled coffee grounds from Peet's Coffee & Tea as the growing substrate and was packed into a cardboard box.[12][13] Since then, the company has introduced organic seeds and other indoor gardening kits.[14][15][16]

The company also sold a cereal made from ingredients produced through biodynamic farming.[7][17][18] In 2017, the cereal became two of the five breakfast cereals in New York City's public school system.[4] The company subsequently licensed off the cereal line to Nature's Path.[19] The company has also partnered with Sodexo, a food services and facilities management company.[20]

References[edit]

  1. ↑ Scott, Bartie (2015-06-09). "Why Michael Pollan and Gary Hirshberg Invested in This Startup". Inc.com. Retrieved 2020-12-01.
  2. ↑ Kolodny, Lora (2015-06-09). "Back to the Roots Raises $2 Million to Grow Its Mini-Gardens, Food Brand". Wall Street Journal. Retrieved 2021-01-06. Unknown parameter |url-status= ignored (help)
  3. ↑ Dunlap, Tiare (2017-01-13). "Man Who Survived a Terrorist Kidnapping, Cancer and The Bachelorette Becomes Successful Mushroom Entrepreneur". People Magazine. Retrieved 2017-07-18.
  4. ↑ 4.0 4.1 Strom, Stephanie (2017-03-01). "Healthier Cereals Snare a Spot on New York School Menus". The New York Times. ISSN 0362-4331. Retrieved 2017-07-18.
  5. ↑ Fabricant, Florence (2011-11-22). "A New Mushroom-Cultivating Kit". The New York Times. ISSN 0362-4331. Retrieved 2017-07-18.
  6. ↑ Yvette, Mar (2016-04-04). "Our American Dream: How a passionate young Colombian is helping redraw urban farming in U.S." Fox News. Retrieved 2017-07-18. Unknown parameter |url-status= ignored (help)
  7. ↑ 7.0 7.1 Sciacca, Annie (2016-08-11). "Back to the Roots finds success in simple food". East Bay Times. Retrieved 2017-07-18.
  8. ↑ Bercovici, Jeff (2016-01-28). "Why This Food Startup Says Hold the Technology". Inc.com. Retrieved 2020-12-01.
  9. ↑ Henry, Sarah (2010-11-12). "The Mushroom Guys: A business out of UC Berkeley". Berkeleyside. Retrieved 2020-09-11.
  10. ↑ Strom, Stephanie (2016-05-24). "New Crop of Companies Reaping Profits From Wasted Food". The New York Times. ISSN 0362-4331. Retrieved 2017-07-18.
  11. ↑ Paynter, Ben (2013-07-18). "From Mushrooms To Aquaponics, How Back To The Roots Is Taking Over Home Growing". Fast Company. Retrieved 2020-12-01.
  12. ↑ Fenn, Donna (2012-07-02). "It's Gourmet Food! Or, uh, Recycled Waste. Or Maybe Both". Inc.com. Retrieved 2020-12-01.
  13. ↑ Pastorek, Whitney (2012-06-01). "Back To The Roots: Two Fun Guys Help You Grow Your Own Mushrooms". Fast Company. Retrieved 2020-12-01.
  14. ↑ Leon, Pamella de (2020-10-27). "Prince Khaled's KBW Ventures Joins Organic Gardening Company's Funding Round". Entrepreneur. Retrieved 2020-11-20.
  15. ↑ Chhabra, Esha. "Two Founders Go From Growing Mushrooms In College To Building Out A National Brand". Forbes. Retrieved 2020-09-11.
  16. ↑ "Oakland's Back to the Roots bets big on indoor gardening". SFChronicle.com. 2018-04-24. Retrieved 2020-12-01.
  17. ↑ Chhabra, Esha (2017-03-05). "Biodynamic farming is on the rise – but how effective is this alternative agricultural practice?". The Guardian. ISSN 0261-3077. Retrieved 2017-07-18.
  18. ↑ Strom, Stephanie (2016-03-18). "From Kefir to 'Cucamelons,' Sampling the Next Wave of Natural Foods". The New York Times. ISSN 0362-4331. Retrieved 2017-07-18.
  19. ↑ "Better together: Why some food companies enter into partnerships". Food Dive. Retrieved 2020-11-20.
  20. ↑ Kowitt, Beth (2016-10-05). "Startups Are Finding a Powerful Partner in This Hidden Corner of the Food Economy". Fortune.

External links[edit]



This article "Back to the Roots (company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Back to the Roots (company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


Retrieved from "https://en.everybodywiki.com/index.php?title=Back_to_the_Roots_(company)&oldid=2204695"
License CC BY-SA 3.0
Powered by MediaWiki
Powered by Semantic MediaWiki