Clipchamp
Clipchamp is an online video editing tool created by the Australian company of the same name, Clipchamp Pty Ltd. This non-linear editing software is designed for the user to import, edit, and export audiovisual material in an Internet browser window.
Clipchamp currently has offices in Australia, the Philippines, Germany, and the USA. According to figures published by the company, at the beginning of 2021, it had more than fourteen million users worldwide, with the majority of users from countries such as Brazil, India, Mexico, and the USA.
History
Forerunners in online video editing
In their study published in 2017, Antolín and Clemente..[1] declared that the on-line video editing market came about as a result of the popularity of YouTube, founded in 2005. In the same way, authors such as Hernández and Méndez (2016)[2], Bowman (2017)[3] and Boman and Raijonkari (2017)[4] pointed to video marketing as an effective content distribution format within promotional strategies for brands, services and products on the Internet and social networks.
Recent context in on-line video editing
In 2018 —according to the annual report from Sandvine—, almost 58% of online content came from video streaming (The Global Internet Phenomena Report, 2018)[5]. At the same time, social networks, and mobile applications whose main content is audiovisual, helped promote the framework for creating this type of Internet explorer and cloud storage editing software.
How the company began
Clipchamp Pty Ltd was founded as a Startup—a small or medium-sized tech company—by Alexander Dreiling (current CEO), Dave Hewitt, Tobias Raub and Soeren Balko, in Brisbane, Australia, in 2013.
In an interview given to the SmartCompany (2019) website, Dreiling commented that at first, the company was “…trying to build an enormous, distributed supercomputer”. Among the first software developed by the company’s team was a tool for video compression and conversion[6]
Launching the video editing software
2014 saw the official launch of the first version of the free, audiovisual browser-based software on the Clipchamp platform. When the supercomputer project ground to a halt, the team decided to keep going with the video programming technology, which was, in the words of Dreiling “...a tool that worked on Chromebooks”.
Second version of the editor
According to The Wallstreet Journal (2016), in June 2016, Clipchamp was valued at 1.1 million dollars.[7]. In the same month, the second version of the Clipchamp online video editor was launched internationally. By 2018, the firm had amassed 6.5 million users, attracting investors such as Steve Baxter, who invested one million dollars (Palmer-Derrien, 2019)[6]
Current company figures
In 2020, Clipchamp set up a base in Seattle, USA, after achieving capital of 13.2 million dollars, from alliances made with investment funds such as Transition Level Investments, Tola Capital and TEN13, among others (Redrup, 2020)[8]. In February 2021, Clipchamp published on its website that it has 14 million users worldwide, registered in 250 countries and territories. At that time, the company announced that it had an audiovisual library of 800,000 files.
Mobile Application
The Clipchamp video editor for mobile devices was launched on 29th July, 2019. That first version (1.1.0) was updated twice, on 29th July 2020, and 12th August of the same year. To date, all versions of the mobile app have only been available on the Apple Store (iPad and iPhone).
Chronology of the following versions of the mobile application
| Versión | Fecha |
|---|---|
| 1.2.0 | August 26th 2020 |
| 1.2.1 | September 8th 2020 |
| 1.2.2 | September 16th 2020 |
| 1.3.0 | September 28th 2020 |
| 1.4.0 | October 20th 2020 |
| 1.5.0 | November 2nd 2020 |
| 1.6.0 | November 24th 2020 |
| 1.6.1 | December 1st 2020 |
| 1.6.2 | December 2nd 2020 |
| 1.6.3 | December 21st 2020 |
| 1.6.4 | January 7th 2021 |
| 1.7.0 | January 27th 2021 |
| 1.7.1 | February 4th 2021 |
| 1.7.2 | February 7th 2021 |
| 1.7.3 | January 22nd 2021 |
Cloud storage
As an on-line video editor whose storage is cloud based, Clipchamp has needed to broker agreements with Internet explorers and Cloud Service platforms, including Google Chrome, Google Drive, Dropbox, and others.
Services, plans, applications, and extensions
Clipchamp Create
This is a browser-based video editor software which includes tools for producing audiovisual projects: video importing, video editing, cloud storage and video exporting. It is available in four user plans: Basic, Creator, Business and Business Platinum.
Clipchamp App
This provides video editing tools and video captioning services designed for Apple iOS.
Previous services
Clipchamp Utilities
This was a compilation of three implements used in capturing and storing audiovisual material: video compressor, video converter and webcam recorder. The extension was available as a Basic plan or a Business plan. The video compression and conversion services were retired on 30th July, 2021. The Webcam recorder is available now in the Clipchamp Create suite.
Clipchamp API
Limited Clipchamp Utilities was an extension providing access to pre-selected services through the Clipchamp App interface. This is no longer available.
User data compilation
On its website, Clipchamp states that the kind of data compiled and processed by the company depends on the nature of the client relationship. It is specifically the following data:
Statistical data
Using cookies the company can compile information (preferences) about registered users and visitors to the Clipchamp platform. The following are mentioned:
- Type of browser and session.
- Operating system.
- Internet provider domain.
- Approximate user location.
- Device used by the browser and network information.
- Pages visited.
- Access route.
- Searches performed by the user on the Clipchamp platform.
- User behavior whilst visiting the Clipchamp website.
Contact details
This type of information is compiled when a user or visitor contacts the company via Client or User Support. The modes of communication for this service are: telephone, email, comments on the platform or live chat. The registered contact details specified are the following:
- Name.
- Email address.
- Telephone number.
- Home address.
- The content or reason for communication between the user and company.
Subscription and registration data
Clipchamp collects and processes users’ personal data when they fill in the user registration form. The following are mentioned:
- Data on user intention (personal, professional, corporate, business, or educational use).
- Name and surname.
- Email address.
- Password (option available to user).
- Approximate user location.
Payment information
When a user creates an account, Clipchamp collects their personal details to fit a subscription plan to the canceled tariff:
- Name.
- Email address.
- Payment method selected by user.
- Currency chosen by user to complete payment.
- Amount and date of payment.
- Transaction information.
- Type of plan chosen by user.
Video and Content Information
Clipchamp collects and processes information on videos, images and audio content recorded and imported by the user. The company also compiles information on which users decide to save and synchronize their files with cloud content.
Data on client requests and support
Clipchamp compiles and processes information supplied to users by client support services on the platform.
Feedback
Clipchamp compiles and processes the opinions and information provided by users and visitors to the platform in respect of company services.
Requests for access and data correction
When a user requests access to modify their data registered on the platform, Clipchamp uses this information to process and respond to the request.
Recruitment Information
When someone fills in an application to work at Clipchamp, the company compiles and processes personal information on the job-searcher as part of the process. The data collected:
- Name and surname.
- Email address.
- Phone number.
- Address (town or city, state or province, country, and postcode).
- LinkedIn profile (if applicable).
- Resumé.
- Presentation letter.
- Proof of authorization to work in Australia.
How users’ personal information is used
For reasons of legitimate interest
Clipchamp has different communication methods to promote platform usage; the company sends an email to the user containing information related to account features, updates, and an email newsletter. It is also a subscription service, so the user can unsubscribe from emails if they so wish.
With user consent
In this case, Clipchamp asks each user if they are in agreement or not with the use of their personal information. As a result, if they are not in agreement, the company cannot carry out the required activity. These activities can be:
- The use of cookies to analyze user behavior and experience on the platform.
- Use of chat on the platform.
- Responses to marketing offers through social networks or the Clipchamp page.
- The appearance of information on Clipchamp on user social networks.
- Employment requests.
- Account registration and secure input.
By contract
Requires user acceptance of the terms and conditions set out by Clipchamp. This type of personal data usage by the company includes the following specifications by contract:
- Account registration and secure user input.
- User invitations sent to a member of a working group.
- Sending service emails to the user from Clipchamp.
- Company responses to requests, complaints, and user concerns.
- User choice of whether to synchronize file content with the cloud.
- File importation from user social networks.
- The sending of emails containing news on legal and operational details pertaining to Clipchamp and platform operations, such as service delays, restrictions and updates to Terms and Conditions and Privacy Policy.
- The client support center as part of video editing services.
Clipchamp is acquired by Microsoft
On the 7th of September, 2021 Microsoft announced the acquisition of Clipchamp. In a press release, they expressed their interest in learning more about the video content creation market[9][10][11][12][13][14]
References
- ↑ Antolin, Clemente (December 2016). "YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the most relevant worldwide campaigns in this video platform" (PDF). Archived from the original (PDF) on April 2021. Unknown parameter
|url-status=ignored (help) - ↑ Hernandez, Mendez (March 2016). "Video Marketeros" (PDF). Archived from the original (PDF) on April 2021. Unknown parameter
|url-status=ignored (help) - ↑ Bowman, Matt. "Council Post: Video Marketing: The Future Of Content Marketing". Forbes. Retrieved 2021-12-29.
- ↑ Boman and Raijonkari, Kalle and Kalle (April 2017). "Online Video, as a Marketing Tool. A quantitative survey on video marketing habits" (PDF). Archived from the original (PDF) on April 2021. Unknown parameter
|url-status=ignored (help) - ↑ Sandvine (October 2018). "The Global Internet Phenomena Report" (PDF). Archived from the original (PDF) on December 2021. Unknown parameter
|url-status=ignored (help) - ↑ 6.0 6.1 "Brisbane startup Clipchamp secures $1 million from Steve Baxter — and there are 6.5 million reasons why". SmartCompany. 2019-05-15. Retrieved 2021-12-29.
- ↑ "Funding Snapshot: Video Utility Tool Clipchamp Raises $1.1M". Wall Street Journal. 2016-06-02. ISSN 0099-9660. Retrieved 2021-12-29.
- ↑ "Aussie video editing start-up raises $13.2m in US-led funding". Australian Financial Review. 2020-02-10. Retrieved 2021-12-29.
- ↑ "Microsoft acquires video creation and editing software maker Clipchamp". TechCrunch. Retrieved 2021-12-29.[permanent dead link]
- ↑ MIcrosoft Corp. (September 2021). "Microsoft acquires Clipchamp to empower creators". Microsoft.com. Archived from the original on November 2021. Unknown parameter
|url-status=ignored (help) - ↑ CNBC (December 2021). "Microsoft acquires video-editing software start-up Clipchamp". CNBC.
- ↑ Foley, Mary Jo. "Microsoft buys video-editing vendor Clipchamp". ZDNet. Retrieved 2021-12-29.
- ↑ "Microsoft buys Brisbane start-up Clipchamp". Australian Financial Review. 2021-09-07. Retrieved 2021-12-29.
- ↑ "Microsoft acquires Australia-based video creation platform Clipchamp, a startup with Seattle backing". GeekWire. 2021-09-07. Retrieved 2021-12-29.
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