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Cogo Labs

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Cogo Labs
Formerly
Adverplex
Private
ISIN🆔
Founded 📆2005
Founder 👔
Headquarters 🏙️One Kendall Square, Suite B2139, ,
U.S.
Area served 🗺️
Key people
Mira Wilczek, President & CEO
David Blundin, Chairman & Co-Founder
Micah Adler, Co-Founder
Members
Number of employees
🌐 Websitecogolabs.com
📇 Address
📞 telephone

Cogo Labs is an incubator of internet companies founded in 2005 and headquartered in Cambridge, Massachusetts.

Description[edit]

Cogo Labs was founded in 2005 by David Blundin and Micah Adler[1] under the name Adverplex.[2] The company is supported in funds by Link Ventures, a venture capital firm.[3] All startups begin as internal R&D projects within Cogo, and the company acts as a platform for big data and programmatic marketing, leveraging the technology to create consumer-facing websites that then continue to grow into successful startup companies.[4][5] Thus Cogo makes use of a replicable business model to build companies, and the model is altered to fit a given particular idea or vertical; the tools are general-purpose.[6]

Child companies[edit]

Cogo Labs defines its child companies as either in the "Pre-Launch", "Launched", or "Landed" phase.[7] The following is a list of all child companies.

  • EverQuote
  • Autotegrity
  • CourseAdvisor (acquired by The Washington Post in 2007[8])
  • CareDash
  • abovo42
  • HopJump[9]
  • Uplift Financial
  • Minerva Analytics
  • Hausily (formerly Tenizen)

References[edit]

  1. "Crunchbase - Cogo Labs". crunchbase.com. Retrieved 2018-08-09.
  2. Carlton, Bobbie (January 3, 2012). "Introducing the New Cogo Labs: Kendall Square's Best-Kept Secret". marketwired.com. Retrieved 2018-08-09.
  3. Alspach, Kyle (December 30, 2011). "Cambridge incubator Cogo Labs comes out of stealth". bizjournals.com. Retrieved 2018-08-10.
  4. Maya Humes (May 10, 2017). "How Startup Accelerator Cogo Labs is Scaling Several Teams at Once". lever.co. Retrieved 2018-08-21.
  5. Schooley, Skye (2019-09-10). "7 Ways a Business Incubator Can Benefit Your Online Startup". Business News Daily. Retrieved 2020-01-19.
  6. Keohane, Dennis (July 31, 2013). "David Blundin's Cogo Labs' Formula for Startup Success". venturefizz.com. Retrieved 2018-08-22.
  7. "Cogo Labs - Our Portfolio". cogolabs.com. Retrieved 2018-08-16.
  8. Darrow, Barb (2011-12-30). "Renamed Cogo Labs boosts Cambridge startup scene". Gigaom. Retrieved 2019-07-13.
  9. Kalyanaraman, Srividya (2020-01-06). "CES 2020: 16 Mass. startups to watch at the Consumer Electronics Show". Technology. Boston Business Journal. Retrieved 2020-01-19.

External links[edit]


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