Content house
A content house, also known as a collab house[1], is a residence which is most commonly resided in by Internet celebrities in order to provide a focus on creating content for social media platforms, such as YouTube, Instagram, and TikTok. Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers (hence the name), in addition to helping grow their profile and brand through collaborations with other members of the house.[2]
History
The history of the content house can be traced back to reality television shows such as the 1999 series Big Brother, and the franchise that the show inspired, in which the drama of the series derived from the interactions between the "housemates". The first social media content houses began in 2012, with one of the earliest formed by YouTuber Connor Franta for the YouTube channel Our Second Life.[3] Notable content houses include the FaZe House[4], the Hype House[5], and the Sway House[6].
References
- ↑ Lorenz, Taylor (21 May 2020). "Delayed Moves, Poolside Videos and Postmates Spon: The State of TikTok Collab Houses". The New York Times. The New York Times Company. Retrieved 3 December 2020.
- ↑ Singh, Katherine. "What Is a Content House and Does Every TikTok Star Live in One? - Flare". www.flare.com. St. Joseph Communcations. Archived from the original on 17 November 2020. Retrieved 3 December 2020.
- ↑ Amore, Samson (16 November 2020). "No, Jake Paul Definitely Didn't Create the Content House". TheWrap. The Wrap News, Inc. Retrieved 3 December 2020.
- ↑ Webb, Kevin. "The story behind gaming giant FaZe Clan's new mansion in LA, which costs $80,000 per month and was once rented by Justin Bieber". Business Insider. Axel Springer SE. Retrieved 3 December 2020.
- ↑ Lorenz, Taylor (3 January 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. The New York Times Company. Retrieved 3 December 2020.
- ↑ Leggate, James (11 June 2020). "TikTok 'content houses' take over luxurious LA mansions. Look inside". FOX Business. Fox News Media. Retrieved 3 December 2020.
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