Creatures of Leisure (company)
| ISIN | 🆔 |
|---|---|
| Industry | Surfing Retail |
| Founded 📆 | 1978 in Dunsborough, Western Australia, Australia |
| Founder 👔 | John Malloy |
| Headquarters 🏙️ | Dunsborough, Western Australia, Australia |
Area served 🗺️ | |
| Products 📟 | Sporting goods Surfboard leashs |
| Members | |
Number of employees | |
| 🌐 Website | www www creatures |
| 📇 Address | |
| 📞 telephone | |
Creatures of Leisure is a privately owned company based in Dunsborough, WA, Australia. The company is a manufacturer of surfboard leashes, surfboard tail pads (deck grips) and surfboard covers. The company also produces a wide range of surf hardware including tie down roof racks, fins, bags and surf hats. Over the years Creatures of Leisure have sponsored some of the top surfers in the world including seven times women's surfing world champion Stephanie Gilmore.[1] and three times men's surfing world champion Mick Fanning[2]
History[edit]
Creatures of Leisure was founded by John Malloy in 1987[3] when he began making a range of basic surf accessories to suit the needs of the surfers who were surfing the powerful waves of Yallingup and Margaret River. There were several different surfboard leash materials at the time but John was one of the first people to use a urethane cord that attached to the deck of the surfboard, this provided the most reliable connection from the board to surfer yet and is still industry standard to this day. Creatures of Leisure began producing other types of surfing accessories as the sport of surfing took off in the eighties, this included surfboard bags for surfers travelling overseas and foam tail pads that allowed surfers to increase the grip of their back foot when performing critical maneuvers on steep waves. Despite the boom of the surf industry on Gold Coast of Australia the company decided to stay true to its roots and remain located in Dunsborough, Western Australia, Australia.
Team Riders[edit]
- Mick Fanning
- Stephanie Gilmore[4]
- Griffin Collapinto
- Jack Freestone
- Ethan Ewing
- Mitch Coleborn
- Jay Davies
- Nat Young
- Bronte Macaulay
- Joan Duru
- Finn McGill
- Felicity Palmateer
- Winter Vincent
- Jett Schilling
- Jai Glindeman
- Rasmus King
- Kobi Clements
- Tyler Balsillie
Awards[edit]
- SBIA 2017 Surfing Accessory Of The Year
- SBIA 2019 Surfing Accessory Of The Year[5]
See also[edit]
Other articles of the topic Companies : Lehman Brothers Holdings Inc., Starbucks Corporation, Univision Communications Inc., Career Education Corporation, Spümcø, Inc., Warner Music Group Corp.
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References[edit]
- ↑ "Stephanie Gilmore Profile". World Surf League. Retrieved 5 May 2020.
- ↑ "Mick Fanning Profile". World Surf League. Retrieved 5 May 2020.
- ↑ "About Us". Creatures of Leisure. Retrieved 5 May 2020.
- ↑ "Stephanie Gilmore re-signs with Creatures of Leisure". Australian Surf Business Magazine. Retrieved 5 May 2020.
- ↑ "2019 SBIA Awards Results". The Business of Surf. Retrieved 5 May 2020.
External links[edit]
This article "Creatures of Leisure (company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Creatures of Leisure (company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- Blanked or modified
- Surfing equipment
- Windsurfing equipment
- Kitesurfing
- Sporting goods manufacturers of Australia
- Australian brands
- Retail companies of Australia
- Multinational companies headquartered in Australia
- Surfing in Australia
- Privately held companies of Australia
- Manufacturing companies established in 1978
- 1978 establishments in Australia
