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Cure Fit

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cure.fit
File:CureFit Logo.jpg
Current Logo of Cure.Fit (as on Jul 2018)
Website Screenshot
File:CureFit Website.jpg
Current Website Screenshot of Cure.Fit homepage (as on Jul 2018)
Screenshot of Cure.Fit Homepage taken on July 2018 in Bangalore
OwnerMukesh Bansal, Ankit Nagori[1]
Websitehttps://www.cure.fit
LaunchedMay 2016

Introduction[edit]

Cure.fit ( (CureFit Healthcare Pvt. Ltd) is a preventive and curative healthcare & fitness company headquartered in Bengaluru, India. Founded by Mukesh Bansal and Ankit Nagori[2] in May 2016, cure.fit delivers physical and mental well being across 4 flagship verticals - cult.fit, eat.fit, mind.fit and care.fit. Currently, cure.fit is serviceable in Bengaluru, Hyderabad, Delhi and Gurugram.

Cult.fit[3] is a chain of group workout[4] fitness centres across Bengaluru, Hyderabad, Delhi and Gurugram. It comprises different workout formats such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan[5], Prowl by Tiger Shroff[6], Football and Running. Cult also offers do-it-yourself packs on the cure.fit app.

Eat.fit is an online food ordering and delivery platform that delivers daily health meals[7]. It also offers weekly and monthly subscriptions.[8]

Mind.fit[9] is a chain of mental fitness centres that comprises Yoga and Meditation as its primary offerings. It also provides Do-it-yourself packs, such as Sleep Stories, Yoga Nidra and Pranayama, on the cure.fit app.

Care.fit[10] provides doctor consultations and full-body checkup at its health centre with Pharmacy & Diagnostics facility (Ultrasound, ECG, TMT,  X-ray, Blood & Urine tests). Care.fit offers zero wait time, 24*7 video consultation and free follow up for the users.

History[edit]

CureFit was launched in May 2016 by Myntra co-founder Mukesh Bansal, and former Chief Business Officer of Flipkart, Ankit Nagori.. The company has its headquarters located in Bangalore, India. Cure.fit has signed up Hrithik Roshan as its brand ambassador. On acquiring Cult in 2016[3], the company launched a unique HRX workout with Hrithik Roshan in March 2017[5], and also acquired Fitness First, The Tribe[11], B2B logistics startup Opinio[12], and online food-tech company, Kristy Kitchen[13]. CureFit rebranded two of the three centres of a1000yoga as mind.fit while the third was converted into a Cult fitness centre.[14]

The brand also partnered with Tiger Shroff's clothing line, PROWL in March 2018, for a new fitness program comprising a mix of combat, dance, and functional fitness.[6]

On May 2017, cure.fit launched its mobile app for iOS and Android devices. The app operates on a freemium model. It houses free do-it-yourself (DIY) videos on fitness workouts from home. The app also allows users to book classes, and track progress through a simplified activity points system.[15]

Acquisitions and investments[edit]

In July 2016, CureFit raised $15 million from Kalaari, Accel, IDG & UC-RNT.[2] The company invested $3 million and got a majority stake in the Bengaluru-based fitness startup, Cult in August 2016.[3] In Feb 2017, the company acquired a controlling stake in the fitness centre, The Tribe.[11] In March 2017, cure.fit launched eat.fit [7]- a subscription-based food-tech platform by acquiring Opinio and Kristy Kitchen, raised $3 million funding from RNT Capital, Ruchi Sanghvi, Aditya Agarwal and Gokul in June 2017. It also acquired Bengaluru-based Yoga centre - a1000 Yoga in July 2017.[14] In July, Curefit raised $120 million in Series C funding.[16]


This article "Cure Fit" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Cure Fit. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/curefit-gets-10-m-in-debt-financing/articleshow/62704389.cms. Missing or empty |title= (help)
  2. 2.0 2.1 Dalal, Mihir (2016-07-04). "Mukesh Bansal, Ankit Nagori raise $15 million for start-up CureFit". https://www.livemint.com/. Retrieved 2018-08-09. External link in |work= (help)
  3. 3.0 3.1 3.2 "Fitness startup CureFit buys controlling stake in Cult". The Economic Times. 2016-08-25. Retrieved 2018-08-09.
  4. qz.com, Maria Thomas,. "In Bengaluru, a fitness centre that allows you to vary workouts is gaining a cult following". Scroll.in. Retrieved 2018-08-09.
  5. 5.0 5.1 Mathew, Sunalini (2018-02-12). "Get fit with Hrithik Roshan". The Hindu. ISSN 0971-751X. Retrieved 2018-08-09.
  6. 6.0 6.1 www.ETBrandEquity.com. "Tiger Shroff's clothing line PROWL partners with Cure.fit for a new fitness program - ET BrandEquity". ETBrandEquity.com. Retrieved 2018-08-09.
  7. 7.0 7.1 "Cure.fit Launches Healthy Made Tasty Campaign with Eat.fit". Branding in Asia Magazine. 2018-05-10. Retrieved 2018-08-09.
  8. "Bengaluru startup Cure.fit offers fitness enthusiasts a complete mind, body wellness combo plan". The Financial Express. 2017-11-08. Retrieved 2018-08-09.
  9. Dalal, Mihir (2017-08-31). "CureFit Healthcare launches new product Mind.fit to offer mental fitness services". https://www.livemint.com/. Retrieved 2018-08-09. External link in |work= (help)
  10. "CureFit to foray in health care, launch first CareFit centre by April 1". Entrackr. 2018-02-28. Retrieved 2018-08-09.
  11. 11.0 11.1 "Mukesh Bansal And Ankit Nagori's Startup CureFit Acquires The Tribe; Plans To Strengthen Offline Base - Inc42 Media". Inc42 Media. 2017-02-01. Retrieved 2018-08-10.
  12. "Opinio will deliver the last-mile cure for Bansal & Nagori's startup CureFit - Times of India". The Times of India. Retrieved 2018-08-10.
  13. "Ankit Nagori and Mukesh Bansal's CureFit acquires Kristys Kitchen". VCCircle. 2017-03-01. Retrieved 2018-08-10.
  14. 14.0 14.1 "Cure.fit takes over a1000yoga, consolidates fitness offering". dna. 2017-07-19. Retrieved 2018-08-10.
  15. IANS (2017-05-08). "Cure.fit launches integrated healthcare app". Business Standard India. Retrieved 2018-08-10.
  16. Variyar, Mugdha (2018-07-31). "Curefit raises $120 million in Series C funding". The Economic Times. Retrieved 2018-08-10.

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