|Owner||Mukesh Bansal, Ankit Nagori|
Cure.fit ( (CureFit Healthcare Pvt. Ltd) is a preventive and curative healthcare & fitness company headquartered in Bengaluru, India. Founded by Mukesh Bansal and Ankit Nagori in May 2016, cure.fit delivers physical and mental well being across 4 flagship verticals - cult.fit, eat.fit, mind.fit and care.fit. Currently, cure.fit is serviceable in Bengaluru, Hyderabad, Delhi and Gurugram.
Cult.fit is a chain of group workout fitness centres across Bengaluru, Hyderabad, Delhi and Gurugram. It comprises different workout formats such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running. Cult also offers do-it-yourself packs on the cure.fit app.
Mind.fit is a chain of mental fitness centres that comprises Yoga and Meditation as its primary offerings. It also provides Do-it-yourself packs, such as Sleep Stories, Yoga Nidra and Pranayama, on the cure.fit app.
Care.fit provides doctor consultations and full-body checkup at its health centre with Pharmacy & Diagnostics facility (Ultrasound, ECG, TMT, X-ray, Blood & Urine tests). Care.fit offers zero wait time, 24*7 video consultation and free follow up for the users.
CureFit was launched in May 2016 by Myntra co-founder Mukesh Bansal, and former Chief Business Officer of Flipkart, Ankit Nagori.. The company has its headquarters located in Bangalore, India. Cure.fit has signed up Hrithik Roshan as its brand ambassador. On acquiring Cult in 2016, the company launched a unique HRX workout with Hrithik Roshan in March 2017, and also acquired Fitness First, The Tribe, B2B logistics startup Opinio, and online food-tech company, Kristy Kitchen. CureFit rebranded two of the three centres of a1000yoga as mind.fit while the third was converted into a Cult fitness centre.
On May 2017, cure.fit launched its mobile app for iOS and Android devices. The app operates on a freemium model. It houses free do-it-yourself (DIY) videos on fitness workouts from home. The app also allows users to book classes, and track progress through a simplified activity points system.
Acquisitions and investments
In July 2016, CureFit raised $15 million from Kalaari, Accel, IDG & UC-RNT. The company invested $3 million and got a majority stake in the Bengaluru-based fitness startup, Cult in August 2016. In Feb 2017, the company acquired a controlling stake in the fitness centre, The Tribe. In March 2017, cure.fit launched eat.fit - a subscription-based food-tech platform by acquiring Opinio and Kristy Kitchen, raised $3 million funding from RNT Capital, Ruchi Sanghvi, Aditya Agarwal and Gokul in June 2017. It also acquired Bengaluru-based Yoga centre - a1000 Yoga in July 2017. In July, Curefit raised $120 million in Series C funding.
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