DMARGE
Type of site | News |
|---|---|
| Founded | 2011 |
| Headquarters | |
| Country of origin | Australia |
| Founder(s) | Luc Wiesman |
| Website | https://www.dmarge.com/ |
| Current status | Active |
DMARGE is an independent men's website known for delivering breaking news and expert advice on fitness, mental health, fashion, watches and other areas.[1]
History
DMARGE was founded in 2011 by Luc Wiesman as a digital lifestyle magazine delivering original long-form and advice-based editorial, reviews, and news.[2][3] It later expanded its editorial focus to include support in other areas.[4]
In 2015, DMARGE partnered with VICE Magazine to launch a Style Space in Sydney where Australians could go to learn about grooming and receive style advice.[5] In 2017, the website launched its first print edition titled Shut Up & Take My Money, which was distributed in newsagents and in partnership with Virgin Australia through airline lounges across Australia.[6] The magazine was shortlisted as a finalist for Publication of the Year.[7]
In 2018, DMARGE underwent its first major rebrand, which included its print magazine. The name was changed from Shut Up & Take My Money to DMARGE.[1] The same year, the news website launched its first research project into the behaviours and habits of Australian men in their relationships and habits at home.[8]
In 2019, DMARGE raced a BMW Z4 car against the iconic Manly Ferry.[9] In 2020, the news website launched the Endurance Pro Classic in partnership with Swiss watchmaker, Breitling.[10] The event saw Sydney’s fittest men go head-to-head in an endurance race on Sydney’s Bondi Beach.[10]
DMARGE partnered with French cognac house Martell for their first ever Australian campaign launch.[11] Due to the effects of the COVID-19 pandemic and the reduced number of international tourists, DMARGE launched the first Chinese Australian advertising platform targeting affluent Chinese-speaking consumers living in Australia.[12][13]
DMARGE has syndicated its content to The Age,[14] The Sydney Morning Herald,[15] finance magazine, Stockhead[16] and tech magazine, Gizmodo.[17]
Awards and recognition
- 2017 ‘High Commended’ Mumbrella Best Launch/Relaunch of the Year[18]
- 2021 ‘High Commended’ Mumbrella Publisher-Led Campaign of the Year[7]
- 2021 ‘Winner’ Mumbrella Publishing Company of the Year[7]
- 2021 ‘Winner’ Mumbrella Branded Content Studio of the Year[7]
References
- ↑ 1.0 1.1 "Australian Men's publisher Dmarge undergoes rebrand across web and print". mumbrella.com.au. December 4, 2019. Retrieved 10 December 2021.
- ↑ "The Collective launches 25th issue as four separate editions". mumbrella.com.au. September 6, 2015. Retrieved 10 December 2021.
- ↑ "Leo Burnett boosts digital teams across three markets". campaignasia.com. Retrieved 10 December 2021.
- ↑ Kate Jones,"Starting a business? Don't ditch the day job". campaignasia.com. 3 September 2014. Retrieved 10 December 2021.
- ↑ Rosie Baker,"Lynx partners with Vice to launch social club". adnews.com.au. 10 November 2014. Retrieved 10 December 2021.
- ↑ Bridget De Maine,"D'marge founder and collective hub cover stud Luc wiesman launches print magazine". collectivehub.com. 23 May 2017. Retrieved 10 December 2021.
- ↑ 7.0 7.1 7.2 7.3 "Mumbrella Publish Award winners 2021". mumbrella.com.au. September 9, 2021. Retrieved 10 December 2021.
- ↑ Luc Wiesman,"Bad Habits Every Man Needs To Stop Immediately". dmarge.com. 29 June 2018. Retrieved 10 December 2021.
- ↑ Kate Perrett,"BMW Australia Partners With D'Marge To Race The Manly Ferry". bandt.com.au. 29 May 2019. Retrieved 10 December 2021.
- ↑ 10.0 10.1 "Breitling Partners With DMARGE to Launch Endurance Pro Challenge". bandt.com.au. 15 December 2020. Retrieved 10 December 2021.
- ↑ "Pernod Ricard Partners With DMARGE To Launch First Ever Australian Digital Campaign For Martell Cognac". bandt.com.au. 17 December 2020. Retrieved 10 December 2021.
- ↑ Kate Perrett,"DMARGE Launches Chinese Australian Platform To Help Luxury Brands Bridge Tourism Gap". bandt.com.au. 10 February 2021. Retrieved 10 December 2021.
- ↑ Imogen Bailey,"This Aussie magazine is helping retailers access 250,000 customers". ragtrader.com.au. 8 February 2021. Retrieved 10 December 2021.
- ↑ Luc Wiesman,"The best dressed men in Australia". theage.com.au. 3 December 2013. Retrieved 10 December 2021.
- ↑ Ryan Brown,"Bloomin' heck! Floral prints are next for men". smh.com.au. October 3, 2014. Retrieved 10 December 2021.
- ↑ "James Booth, D'Marge". stockhead.com.au. Retrieved 10 December 2021.
- ↑ "Dmarge". gizmodo.com.au. Retrieved 10 December 2021.
- ↑ Damian Francis,"NEWSPublish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack". mumbrella.com.au. August 31, 2017. Retrieved 10 December 2021.
